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Old Time Radio Show Ratings by Year


1930-1931


Daytime

Season

Program Title

Time

Network

Sponsor
C.A.B. Rating
Daytime 1930-1931 Cheerio Monday-Saturday 8:30 AM NBC(Red) SUSTAINING 9.0
Daytime 1930-1931 Gene & Glenn Monday-Saturday 8:00 AM NBC(Red) Quaker Oats 5.1
Daytime 1930-1931 National Farm & Home Hour Monday-Saturday 12:30 PM NBC(Blue) SUSTAINING 4.0
Daytime 1930-1931 Radio Homemaker's Club (Ida Bailey Allen) Mon. & Thurs 10:00 AM, Tuesday 10:45 AM,
Wednesday 10:15 AM, Friday 11:00 AM
Columbia Multi Sponsors 3.3
Daytime 1930-1931 Betty Crocker Wed. & Fri. 10:30 AM NBC(Red) General Mills 2.3
Daytime 1930-1931 Our Daily Food Monday-Saturday 9:45 AM NBC(Red) A&P Food Stores 2.3

Evening

Season

Program Title

Time

Network

Sponsor
C.A.B. Rating
Evening 1930-1931 Amos 'n' Andy Monday-Saturday 7:00 PM NBC(Blue) Pepsodent Tooth Paste, Pepsodent Antiseptic 53.4
Evening 1930-1931 Fleischmann's Yeast Hour (Rudy Vallee) Thursday 8:00 PM NBC(Red) Fleischmann's Yeast 36.5
Evening 1930-1931 Atwater-Kent Hour (Frances Alda) Sunday 9:15 PM NBC(Red) Atwater-Kent Radios 31.0
Evening 1930-1931 Lucky Strike Dance Orchestra Tue, Thurs, Sat. 10:00 PM NBC(Red) Lucky Strike 27.8
Evening 1930-1931 Camel Pleasure Hour Wednesday 9:30 PM NBC(Blue) Camel 27.5
Evening 1930-1931 Collier's Hour Sunday 8:15 PM NBC(Blue) Collier's Magazine 27.0
Evening 1930-1931 RKO Theater Friday 10:30 PM NBC(Red) R. Keith Orpheum 26.0
Evening 1930-1931 General Motors Hour Monday 9:30 PM NBC(Red) General Motors 26.0
Evening 1930-1931 House Of Magic (Floyd Gibbons) Saturday 9:00 PM NBC(Red) General Electric 25.0
Evening 1930-1931 Palmolive Radio Hour (Olive Palmer & Paul Oliver) Wednesday 9:30 PM NBC(Red) Palmolive Soap, Palmolive Shaving Cream 24.5
Evening 1930-1931 The A&P Gypsies Monday 8:30 PM NBC(Red) A&P Food Stores 23.0
Evening 1930-1931 Armour Program Friday 9:30 PM NBC(Blue) Armour & Company 23.0
Evening 1930-1931 Cities Service Concert (Jessica Dragonette) Friday 8:00 PM NBC(Red) Cities Service 23.0
Evening 1930-1931 Billy Jones & Ernie Hare Friday 9:00 PM NBC(Blue) Interwoven 22.0
Evening 1930-1931 Cliquot Club Eskimos Friday 9:00 PM NBC(Red) Cliquot Club Ginger Ale 21.5
Evening 1930-1931 Chase & Sanborn Choral Orchestra Sunday 8:30 PM NBC(Red) Chase & Sanborn 21.0
Evening 1930-1931 Arco Birthday Party Thursday 9:00 PM NBC(Red) Arco Publishing 19.5
Evening 1930-1931 Armstrong Quakers Orchestra Friday 10:00 PM NBC(Blue) Armstrong Rugs 19.5
Evening 1930-1931 Coca Cola Hour Wednesday 10:30 PM NBC(Red) Coca Cola 19.5
Evening 1930-1931 Pure Oil Brass Band Tuesday 8:00 PM NBC(Blue) Pure Oil 19.0
Evening 1930-1931 Real Folks Monday 9:30 PM NBC(Blue) Vaseline Petroleum Jelly 19.0
Evening 1930-1931 Empire Builders Wednesday 10:00 PM NBC(Blue) Great Northern Railroad 18.0
Evening 1930-1931 Enna Jettick Melodies Sunday 8:00 PM NBC(Blue) Enna Jettick Shoes 18.0
Evening 1930-1931 Rochester Civic Orchestra Monday 10:00 PM NBC(Blue) Stromberg-Carlson Radios 18.0
Evening 1930-1931 Blackstone Program (Frank Crummit) Tuesday 8:00 PM NBC(Red) Blackstone Cigars 17.0
Evening 1930-1931 Maytag Dance Orchestra Monday 9:00 PM NBC(Blue) Maytag Washing Machines 16.5
Evening 1930-1931 Mobiloil Concert Wednesday 8:30 PM NBC(Red) Mobiloil 16.5
Evening 1930-1931 Phil Cook, The Quaker Man Monday-Friday 7:30 PM NBC(Blue) Quaker Oats 16.1
Evening 1930-1931 Westinghouse Salute Tuesday 9:00 PM NBC(Blue) Westinghouse 16.0

1931-1932


Season

Program Title

Time

Network

Sponsor
C.A.B. Rating
Evening 1931-1932 Amos 'n' Andy Monday-Saturday 7:00 PM NBC(Blue) Pepsodent Tooth Paste, Pepsodent Antiseptic 38.1
Evening 1931-1932 Eddie Cantor Show Sunday 8:00 PM NBC(Red) Chase & Sanborn 28.9
Evening 1931-1932 The Rise Of The Goldbergs Monday-Saturday 7:45 PM NBC(Red) Pepsodent Tooth Paste, Pepsodent Antiseptic 25.7
Evening 1931-1932 Fleischmann's Yeast Hour (Rudy Vallee) Thursday 8:00 PM NBC(Red) Fleischmann's Yeast 24.7
Evening 1931-1932 Sunday At Seth Parker's Sunday 10:45 PM NBC(Red) SUSTAINING 23.4
Evening 1931-1932 Eno Crime Club Tues. & Wed. 9:30 PM Columbia Eno Effervescent Salt 22.8
Evening 1931-1932 Firestone Concert Monday 8:30 PM NBC(Red) Firestone Tires 21.9
Evening 1931-1932 Lucky Strike Dance Orchestra Tue., Thurs., Sat. 10:00 PM NBC(Red) Lucky Strike 19.6
Evening 1931-1932 Paul Whiteman's Orchestra Friday 10:00 PM NBC(Blue) Pontiac 19.1
Evening 1931-1932 Lowell Thomas Monday-Friday 6:45 PM NBC(Blue) Literary Digest 18.9
Evening 1931-1932 Mary & Bob's True Stories Tuesday 8:30 PM NBC(Red) True Story Magazine 18.6
Evening 1931-1932 Cities Service Concert (Jessica Dragonette) Friday 8:00 PM NBC(Red) Cities Service 18.2
Evening 1931-1932 The Adventures Of Sherlock Holmes Thursday 9:30 PM NBC(Red) G. Washington's Coffee 17.7
Evening 1931-1932 Cliquot Club Eskimos Friday 9:00 PM NBC(Red) Cliquot Club Ginger Ale 15.9
Evening 1931-1932 Blackstone Program (Frank Crummit) Tuesday 8:00 PM NBC(Red) Blackstone Cigars 14.9
Evening 1931-1932 The A&P Gypsies Monday 9:00 PM NBC(Red) A&P Food Stores 14.8
Evening 1931-1932 Guy Lombardo's Orchestra Monday 10:00 PM Columbia Robt Burns Cigarillos 14.7
Evening 1931-1932 Buick Concert Sunday 9:45 PM NBC(Red) Buick 14.6
Evening 1931-1932 Armour Program Friday 9:30 PM NBC(Blue) Armour & Company 14.5
Evening 1931-1932 Kate Smith Show Monday-Thursday 8:30 PM Columbia LaPalina Cigars 14.3

1932-1933

Evening1932-1933Eddie Cantor ShowSunday 8:00 PMNBC(Red)Chase & Sanborn58.6


Season

Program Title

Time

Network

Sponsor
C.A.B. Rating
Evening 1932-1933 Jack Pearl Show Thursday 10:00 PM NBC(Red) Lucky Strike 47.2 Evening 1932-1933 Ed Wynn, The Fire Chief Tuesday 9:30 PM NBC(Red) Texaco Fire Chief Gasoline 44.8 Evening 1932-1933 Maxwell House Show Boat Thursday 9:00 PM NBC(Red) Maxwell House 34.6 Evening 1932-1933 Fleischmann's Yeast Hour (Rudy Vallee) Thursday 8:00 PM NBC(Red) Fleischmann's Yeast 33.9 Evening 1932-1933 Ben Bernie Pabst Program Tuesday 9:00 PM NBC(Red) Blue Ribbon Malt Extract 33.7 Evening 1932-1933 Burns & Allen Show Wednesday 9:30 PM Columbia Robt Burns Cigarillos 33.3 Evening 1932-1933 Amos 'n' Andy Monday-Friday 7:00 PM NBC(Red) Pepsodent Tooth Paste, Pepsodent Antiseptic 29.4 Evening 1932-1933 Myrt & Marge Monday-Friday 7:00 PM Columbia Wrigley's Spearmint Gum 24.2 Evening 1932-1933 Cities Service Concert (Jessica Dragonette) Friday 8:00 PM NBC(Red) Cities Service 23.3 Evening 1932-1933 Sinclair Weiner Minstrels Monday 9:00 PM NBC(Blue) Sinclair Oil 22.7 Evening 1932-1933 Flywheel, Shyster, & Flywheel (5 Star Theater) Monday 7:30 PM NBC(Blue) Esso/'Standard'/ Colonial Beacon 22.1 Evening 1932-1933 Chevrolet Program (Al Jolson) Friday 10:00 PM NBC(Red) Chevrolet 22.0 Evening 1932-1933 First Nighter Friday 9:00 PM NBC(Blue) Campana Sales Company 21.5 Evening 1932-1933 Adventures Of Sherlock Holmes Wednesday 9:00 PM NBC(Blue) G. Washington's Coffee 21.4 Evening 1932-1933 Armour Program (Ed East & Ralph Dumke) Friday 9:30 PM NBC(Blue) Armour & Company 20.5 Evening 1932-1933 Carnation Contented Hour Monday 10:00 PM NBC(Red) Carnation Evaporated Milk 19.6 Evening 1932-1933 Blackstone Plantation (Frank Crummit) Tuesday 8:00 PM NBC(Red) Blackstone Cigars 19.3 Evening 1932-1933 Human Side Of The News (Edwin C. Hill) Tue., Thurs., Sat. 10:30 PM Columbia SUSTAINING 18.7 Evening 1932-1933 Lucky Strike Dance Orchestra Saturday 10:00 PM NBC(Red) Lucky Strike 18.7 Evening 1932-1933 Fu Manchu Mysteries Monday 8:30 PM Columbia Campana Italian Balm 16.8 Evening 1932-1933 Eddie Cantor Show Sunday 8:00 PM NBC(Red) Chase & Sanborn 58.6 Evening 1932-1933 Jack Pearl Show Thursday 10:00 PM NBC(Red) Lucky Strike 47.2 Evening 1932-1933 Ed Wynn, The Fire Chief Tuesday 9:30 PM NBC(Red) Texaco Fire Chief Gasoline 44.8 Evening 1932-1933 Maxwell House Show Boat Thursday 9:00 PM NBC(Red) Maxwell House 34.6 Evening 1932-1933 Fleischmann's Yeast Hour (Rudy Vallee) Thursday 8:00 PM NBC(Red) Fleischmann's Yeast 33.9 Evening 1932-1933 Ben Bernie Pabst Program Tuesday 9:00 PM NBC(Red) Blue Ribbon Malt Extract 33.7 Evening 1932-1933 Burns & Allen Show Wednesday 9:30 PM Columbia Robt Burns Cigarillos 33.3 Evening 1932-1933 Amos 'n' Andy Monday-Friday 7:00 PM NBC(Red) Pepsodent Tooth Paste, Pepsodent Antiseptic 29.4 Evening 1932-1933 Myrt & Marge Monday-Friday 7:00 PM Columbia Wrigley's Spearmint Gum 24.2 Evening 1932-1933 Cities Service Concert (Jessica Dragonette) Friday 8:00 PM NBC(Red) Cities Service 23.3 Evening 1932-1933 Sinclair Weiner Minstrels Monday 9:00 PM NBC(Blue) Sinclair Oil 22.7 Evening 1932-1933 Flywheel, Shyster, & Flywheel (5 Star Theater) Monday 7:30 PM NBC(Blue) Esso/'Standard'/ Colonial Beacon 22.1 Evening 1932-1933 Chevrolet Program (Al Jolson) Friday 10:00 PM NBC(Red) Chevrolet 22.0 Evening 1932-1933 First Nighter Friday 9:00 PM NBC(Blue) Campana Sales Company 21.5 Evening 1932-1933 Adventures Of Sherlock Holmes Wednesday 9:00 PM NBC(Blue) G. Washington's Coffee 21.4 Evening 1932-1933 Armour Program (Ed East & Ralph Dumke) Friday 9:30 PM NBC(Blue) Armour & Company 20.5 Evening 1932-1933 Carnation Contented Hour Monday 10:00 PM NBC(Red) Carnation Evaporated Milk 19.6 Evening 1932-1933 Blackstone Plantation (Frank Crummit) Tuesday 8:00 PM NBC(Red) Blackstone Cigars 19.3 Evening 1932-1933 Human Side Of The News (Edwin C. Hill) Tue., Thurs., Sat. 10:30 PM Columbia SUSTAINING 18.7 Evening 1932-1933 Lucky Strike Dance Orchestra Saturday 10:00 PM NBC(Red) Lucky Strike 18.7 Evening 1932-1933 Fu Manchu Mysteries Monday 8:30 PM Columbia Campana Italian Balm 16.8

1933-1934


Season

Program Title

Time

Network

Sponsor
C.A.B. Rating
Evening 1933-1934 Eddie Cantor Show Sunday 8:00 PM NBC(Red) Chase & Sanborn 50.2
Evening 1933-1934 Maxwell House Show Boat Thursday 9:00 PM NBC(Red) Maxwell House 45.9
Evening 1933-1934 Fleischmann's Yeast Hour (Rudy Vallee) Thursday 8:00 PM NBC(Red) Fleischmann's Yeast 39.0
Evening 1933-1934 Baker's Broadcast Sunday 7:30 PM NBC(Blue) Fleischmann's Yeast 35.2
Evening 1933-1934 Ed Wynn, The Fire Chief Tuesday 9:30 PM NBC(Red) Texaco Fire Chief Gasoline 31.6
Evening 1933-1934 Lowell Thomas Monday-Friday 6:45 PM NBC(Blue) Sunoco 30.7
Evening 1933-1934 Amos 'n' Andy Monday-Friday 7:00 PM NBC(Blue) Pepsodent Tooth Paste, Pepsodent Antiseptic 30.3
Evening 1933-1934 Burns & Allen Show Wednesday 9:30 PM Columbia White Owl Cigars 30.2
Evening 1933-1934 Paul Whiteman Revue Thursday 10:00 PM NBC(Red) Kraft 29.9
Evening 1933-1934 First Nighter Friday 10:00 PM NBC(Red) Campana Sales Company 28.0
Evening 1933-1934 Armour Program (Phil Baker) Friday 9:30 PM NBC(Blue) Armour & Company 27.1
Evening 1933-1934 Ben Bernie Pabst Program Tuesday 9:30 PM NBC(Red) Pabst Blue Ribbon Beer, Pabst Blue Ribbon Ale 26.5
Evening 1933-1934 Chevrolet Program (Jack Benny) Sunday 10:00 PM NBC(Red) Chevrolet 25.3
Evening 1933-1934 Bing Crosby Entertains Monday 8:30 PM Columbia Woodbury's Facial Soap 25.1
Evening 1933-1934 Sinclair Weiner Minstrels Monday 9:00 PM NBC(Blue) Sinclair Oil 25.1
Evening 1933-1934 Cities Service Concert (Jessica Dragonette) Friday 8:00 PM NBC(Red) Cities Service 21.3
Evening 1933-1934 Byrd Expedition Broadcasts Saturday 10:00 PM Columbia General Foods 19.1
Evening 1933-1934 Myrt & Marge Monday-Friday 7:00 PM Columbia Wrigley's Spearmint Gum 18.5
Evening 1933-1934 Sal Hepatica Revue (Fred Allen) Wednesday 9:30 PM NBC(Red) Sal Hepatica 18.5
Evening 1933-1934 Jack Pearl Show Wednesday 8:00 PM NBC(Red) Royal Gelatin 18.0
Evening 1933-1934 Eno Crime Club Tues. & Wed. 8:00 PM NBC(Blue) Eno Effervescent Salt 17.9
Evening 1933-1934 American Album Of Familiar Music Sunday 9:30 PM NBC(Red) Bayer Aspirin 17.8
Evening 1933-1934 Gulf Headliners (Will Rogers) Sunday 9:00 PM NBC(Blue) Gulf Oil 17.8
Evening 1933-1934 Eddie Cantor Show Sunday 8:00 PM NBC(Red) Chase & Sanborn 50.2
Evening 1933-1934 Maxwell House Show Boat Thursday 9:00 PM NBC(Red) Maxwell House 45.9
Evening 1933-1934 Fleischmann's Yeast Hour (Rudy Vallee) Thursday 8:00 PM NBC(Red) Fleischmann's Yeast 39.0
Evening 1933-1934 Baker's Broadcast (Joe Penner) Sunday 7:30 PM NBC(Blue) Fleischmann's Yeast 35.2
Evening 1933-1934 Ed Wynn, The Fire Chief Tuesday 9:30 PM NBC(Red) Texaco Fire Chief Gasoline 31.6
Evening 1933-1934 Lowell Thomas Monday-Friday 6:45 PM NBC(Blue) Sunoco 30.7
Evening 1933-1934 Amos 'n' Andy Monday-Friday 7:00 PM NBC(Blue) Pepsodent Tooth Paste, Pepsodent Antiseptic 30.3
Evening 1933-1934 Burns & Allen Show Wednesday 9:30 PM Columbia White Owl Cigars 30.2
Evening 1933-1934 Paul Whiteman Revue Thursday 10:00 PM NBC(Red) Kraft 29.9
Evening 1933-1934 First Nighter Friday 10:00 PM NBC(Red) Campana Sales Company 28.0
Evening 1933-1934 Armour Program (Phil Baker) Friday 9:30 PM NBC(Blue) Armour & Company 27.1
Evening 1933-1934 Ben Bernie Pabst Program Tuesday 9:30 PM NBC(Red) Pabst Blue Ribbon Beer, Pabst Blue Ribbon Ale 26.5
Evening 1933-1934 Chevrolet Program (Jack Benny) Sunday 10:00 PM NBC(Red) Chevrolet 25.3
Evening 1933-1934 Bing Crosby Entertains Monday 8:30 PM Columbia Woodbury's Facial Soap 25.1
Evening 1933-1934 Sinclair Weiner Minstrels Monday 9:00 PM NBC(Blue) Sinclair Oil 25.1
Evening 1933-1934 Cities Service Concert (Jessica Dragonette) Friday 8:00 PM NBC(Red) Cities Service 21.3
Evening 1933-1934 Byrd Expedition Broadcasts Saturday 10:00 PM Columbia General Foods 19.1
Evening 1933-1934 Myrt & Marge Monday-Friday 7:00 PM Columbia Wrigley's Spearmint Gum 18.5
Evening 1933-1934 Sal Hepatica Revue (Fred Allen) Wednesday 9:30 PM NBC(Red) Sal Hepatica 18.5
Evening 1933-1934 Jack Pearl Show Wednesday 8:00 PM NBC(Red) Royal Gelatin 18.0
Evening 1933-1934 Eno Crime Club Tues. & Wed. 8:00 PM NBC(Blue) Eno Effervescent Salt 17.9
Evening 1933-1934 American Album Of Familiar Music Sunday 9:30 PM NBC(Red) Bayer Aspirin 17.8
Evening 1933-1934 Gulf Headliners (Will Rogers) Sunday 9:00 PM NBC(Blue) Gulf Oil 17.8
Evening 1934-1935 Fleischmann's Yeast Hour (Rudy Vallee)  Thursday 8:00 PM NBC(Red) Fleischmann's Yeast 38.5
Evening 1934-1935 Maxwell House Show Boat Thursday 9:00 PM NBC(Red) Maxwell House 37.3
Evening 1934-1935 Jell-O Program (Jack Benny) Sunday 7:00 PM NBC(Blue) Jell-O Gelatin 36.4
Evening 1934-1935 Hour Of Smiles (Fred Allen) Wednesday 9:00 PM NBC(Red) Ipana, Sal Hepatica 32.0
Evening 1934-1935 Baker's Broadcast (Joe Penner) Sunday 7:30 PM NBC(Blue) Fleischmann's Yeast 30.3
Evening 1934-1935 Ed Wynn, The Fire Chief Tuesday 9:30 PM NBC(Red) Texaco Fire Chief Gasoline 25.8
Evening 1934-1935 Palmolive Beauty Box Theater (Gladys Swarthout) Tuesday 10:00 PM NBC(Red) Palmolive Soap 25.8
Evening 1934-1935 Guy Lombardo's Orchestra Wednesday 10:00 PM NBC(Red) St. Joseph Aspirin 23.5
Evening 1934-1935 Hoover Sentinels Sunday 5:00 PM NBC(Red) Hoover Vacuum Cleaners 23.5
Evening 1934-1935 Ben Bernie Pabst Program Tuesday 9:00 PM NBC(Red) Pabst Blue Ribbon Beer, Pabst Blue Ribbon Ale 23.2
Evening 1934-1935 Lowell Thomas Monday-Friday 6:45 PM NBC(Blue) Sunoco 23.1
Evening 1934-1935 Amos 'n' Andy Monday-Friday 7:00 PM NBC(Blue) Pepsodent Tooth Paste, Pepsodent Antiseptic 22.6
Evening 1934-1935 Armour Program (Phil Baker) Friday 9:30 PM NBC(Blue) Armour & Company 22.5
Evening 1934-1935 Mary Pickford Dramas Wednesday 8:00 PM NBC(Red) Royal Gelatin 22.5
Evening 1934-1935 Paul Whiteman Revue Thursday 10:00 PM NBC(Red) Kraft 22.5
Evening 1934-1935 The March Of Time Friday 9:00 PM Columbia Time Magazine 20.9
Evening 1934-1935 Sinclair Weiner Minstrels Monday 9:00 PM NBC(Blue) Sinclair Oil 20.8
Evening 1934-1935 First Nighter Friday 10:00 PM NBC(Red) Campana Sales Company 20.5
Evening 1934-1935 Gulf Headliners (Will Rogers) Sunday 7:30 PM Columbia Gulf Oil 20.5
Evening 1934-1935 Cities Service Concert (Jessica Dragonette) Friday 8:00 PM NBC(Red) Cities Service 19.8
Evening 1934-1935 Let's Dance (Xavier Cugat's Orchestra) Saturday 10:30 PM NBC(Red) National Biscuit Company 19.8
Evening 1934-1935 Burns & Allen Show Wednesday 9:30 PM Columbia White Owl Cigars 19.6
Evening 1934-1935 The Gibson Family Saturday 9:30 PM NBC(Red) Ivory Soap, Ivory Flakes 19.1
Evening 1934-1935 Boake Carter Monday-Friday 7:45 PM Columbia Philco Radios 18.9
Evening 1934-1935 Opera Guild Broadcasts (Deems Taylor) Sunday 8:00 PM NBC(Red) Chase & Sanborn 18.4
Evening 1934-1935 Packard Program (G. Martinelli's Orchestra) Tuesday 8:30 PM NBC(Blue) Packard Motors 18.0

1935-1936


Season

Program Title

Time

Network

Sponsor
C.A.B. Rating
Evening 1935-1936 Major Bowes Amateur Hour Sunday 8:00 PM NBC(Red) Chase & Sanborn 45.2
Evening 1935-1936 Fleischmann's Yeast Hour (Rudy Vallee) Thursday 8:00 PM NBC(Red) Fleischmann's Yeast 28.2
Evening 1935-1936 Jell-O Program (Jack Benny) Sunday 7:00 PM NBC(Blue) Jell-O Gelatin 26.8
Evening 1935-1936 The March Of Time Monday-Friday 10:30 PM Columbia Remington-Rand 23.5
Evening 1935-1936 Burns & Allen Show Wednesday 8:30 PM Columbia Campbell's Soup 23.0
Evening 1935-1936 Amos 'n' Andy Monday-Friday 7:00 PM NBC(Red) Pepsodent Tooth Paste, Pepsodent Antiseptic 22.6
Evening 1935-1936 First Nighter Friday 10:00 PM NBC(Red) Campana Italian Balm 22.2
Evening 1935-1936 Town Hall Tonight (Fred Allen) Wednesday 9:00 PM NBC(Red) Ipana, Sal Hepatica 22.2
Evening 1935-1936 Maxwell House Show Boat Thursday 9:00 PM NBC(Red) Maxwell House 21.1
Evening 1935-1936 Shell Chateau (Al Jolson) Saturday 9:30 PM NBC(Red) Shell Oil 20.9
Evening 1935-1936 Gulf Headliners (Phil Baker) Sunday 7:30 PM Columbia Gulf Oil 20.4
Evening 1935-1936 Believe It Or Not Sunday 7:30 PM NBC(Blue) Fleischmann's Yeast 19.6
Evening 1935-1936 The Jergens Journal (Walter Winchell) Sunday 9:30 PM NBC(Blue) Jergens Lotion 19.2
Evening 1935-1936 Boake Carter Monday-Friday 7:45 PM Columbia Philco Radios 17.5
Evening 1935-1936 Eddie Cantor Show Sunday 7:00 PM Columbia Pebeco Tooth Paste 16.1
Evening 1935-1936 Pick & Pat Monday 8:30 PM Columbia Dill's Best Pipe Tobacco 15.9
Evening 1935-1936 Gang Busters Wednesday 10:00 PM Columbia Palmolive Shaving Cream 14.9
Evening 1935-1936 Kraft Music Hall (Bing Crosby) Thursday 10:00 PM NBC(Red) Kraft 14.8
Evening 1935-1936 Rubinoff's Orchestra Sunday 7:30 PM NBC(Red) Chevrolet 14.6
Evening 1935-1936 One Man's Family Wednesday 8:00 PM NBC(Red) Royal Gelatin 14.5
Evening 1935-1936 Fred Waring & The Pennsylvanians Tuesday 9:30 PM Columbia Ford Motor Company 14.0

1936-1937


Season

Program Title

Time

Network

Sponsor
C.A.B.
Rating
Evening 1936-
1937
Texaco Town (Eddie Cantor) Sunday 8:30 PM Columbia Texaco 29.1
Evening 1936-
1937
Jell-O Program (Jack Benny) Sunday 7:00 PM NBC(Red) Jell-O Gelatin 28.6
Evening 1936-
1937
Lux Radio Theater Monday 9:00 PM Columbia Lux Flakes, Lux Toilet Soap 25.1
Evening 1936-
1937
Burns & Allen Show Wednesday 8:30 PM Columbia Campbell's Soup 24.0
Evening 1936-
1937
Major Bowes Amateur Hour Thursday 9:00 PM Columbia Chrysler Corporation 23.2
Evening 1936-
1937
Kraft Music Hall (Bing Crosby) Thursday 10:00 PM NBC(Red) Kraft 22.4

1937-1938


Season

Program Title

Time

Network

Sponsor

C.A.B. Rating
Daytime 1937-1938 The Story Of Mary Marlin Monday-Friday 4:15 PM NBC(Red) "Ivory Soap, Ivory Flakes" 10.4
Daytime 1937-1938 Vic & Sade Monday-Friday 3:30 PM NBC(Red) Crisco 8.8
Daytime 1937-1938 The O'Neills Monday-Friday 12:15 PM NBC(Red) Ivory Soap 8.6
Daytime 1937-1938 "Jack Armstrong, The All American Boy" Monday-Friday 5:30 PM NBC(Red) Wheaties 8.2
Daytime 1937-1938 The Woman In White Monday-Friday 10:45 AM NBC(Red) Pillsbury Flour Mills 8.0
Daytime 1937-1938 Little Orphan Annie Monday-Friday 5:45 PM NBC(Red) Ovaltine 7.8
Daytime 1937-1938 The Goldbergs Monday-Friday 4:30 PM Columbia Oxydol 7.5
Daytime 1937-1938 Road Of Life Monday-Friday 4:45 PM NBC(Red) Chipso 7.1
Daytime 1937-1938 The Guiding Light Monday-Friday 3:45 PM NBC(Red) PandG White Naphtha Soap 6.9
Daytime 1937-1938 Dick Tracy Monday-Friday 5:00 PM NBC(Red) Quaker Oats 6.8
Daytime 1937-1938 David Harum Monday-Friday 11:00 AM NBC(Red) Bab-O 6.6
Daytime 1937-1938 "Tom Mix Ralston Straightshooters" Monday-Friday 5:45 PM NBC(Blue) Ralston 6.4
Daytime 1937-1938 Big Sister Monday-Friday 11:30 AM Columbia Rinso 6.3
Daytime 1937-1938 Your News Parade (Edwin C. Hill) Monday-Friday 12:15 PM Columbia Lucky Strike 6.2
Daytime 1937-1938 Backstage Wife Monday-Friday 11:15 AM NBC(Red) Dr. Lyon's 5.9
Daytime 1937-1938 Lorenzo Jones Monday-Friday 4:00 PM NBC(Red) Phillips' Milk Of Magnesia 5.6
Daytime 1937-1938 Pretty Kitty Kelly Monday-Friday 10:00 AM Columbia "Wonder Bread, Hostess Cakes" 5.6
Daytime 1937-1938 Aunt Jenny's Real Life Stories Monday-Friday 11:45 AM Columbia Spry 5.5
Daytime 1937-1938 "Mrs. Wiggs Of The Cabbage Patch" Monday-Friday 10:00 AM NBC(Red) Old English Wax 5.3
Daytime 1937-1938 Stepmother Monday-Friday 10:45 AM Columbia Colgate Tooth Powder 5.0
Daytime 1937-1938 Oxydol's Own Ma Perkins Monday-Friday 10:45 AM Columbia Oxydol 4.9
Daytime 1937-1938 Palmolive's Hilltop House Monday-Friday 5:45 PM Columbia Palmolive Soap 4.9

1938-1939


Daytime

Season

Program Title

Time

Network

Sponsor
C.A.B. Rating
Daytime 1938-1939 Oxydol's Own Ma Perkins Monday-Friday 3:15 PM NBC(Red) Oxydol 11.3
Daytime 1938-1939 The Goldbergs Monday-Friday 1:00 PM Columbia Oxydol 10.0
Daytime 1938-1939 Pepper Young's Family Monday-Friday 3:30 PM NBC(Red) Camay 9.8
Daytime 1938-1939 The Story Of Mary Marlin Monday-Friday 3:00 PM NBC(Red) "Ivory Soap, Ivory Flakes" 9.6
Daytime 1938-1939 The O'Neills Monday-Friday 12:15 PM NBC(Red) "Ivory Soap, Ivory Flakes" 8.5
Daytime 1938-1939 Road Of Life Monday-Friday 1:30 PM Columbia Chipso 8.0
Daytime 1938-1939 Life Can Be Beautiful Monday-Friday 1:15 PM Columbia "Ivory Soap, Ivory Flakes" 7.9
Daytime 1938-1939 Stella Dallas Monday-Friday 4:15 PM NBC(Red) Phillips' Milk Of Magnesia 7.7
Daytime 1938-1939 Backstage Wife Monday-Friday 4:00 PM NBC(Red) Dr. Lyon's 7.3
Daytime 1938-1939 Big Sister Monday-Friday 11:00 AM Columbia Rinso 7.3
Daytime 1938-1939 Dick Tracy Monday-Friday 5:00 PM NBC(Red) "Quaker Puffed Wheat, Quaker Puffed Rice" 6.9
Daytime 1938-1939 Palmolive's Hilltop House Monday-Friday 10:30 AM Columbia Palmolive Soap 6.9
Daytime 1938-1939 "Jack Armstrong, The All American Boy" Monday-Friday 5:30 PM NBC(Red) Wheaties 6.8
Daytime 1938-1939 Vic & Sade Monday-Friday 4:30 PM NBC(Red) Crisco 6.8
Daytime 1938-1939 Pretty Kitty Kelly Monday-Friday 10:00 AM Columbia "Wonder Bread, Hostess Cakes" 6.5
Daytime 1938-1939 Bachelor's Children Monday-Friday 9:45 AM Columbia Old Dutch Cleanser 6.2
Daytime 1938-1939 Myrt & Marge Monday-Friday 10:15 AM Columbia Super Suds 5.9
Daytime 1938-1939 Betty & Bob Monday-Friday 2:00 PM NBC(Red) Wheaties 5.8
Daytime 1938-1939 Hymns Of All Churches Monday-Friday 2:45 PM NBC(Red) Gold Medal Flour 5.8
Daytime 1938-1939 "Aunt Jenny's Real Life Stories" Monday-Friday 11:45 AM Columbia Spry 5.7
Daytime 1938-1939 David Harum Monday-Friday 11:00 AM NBC(Red) Bab-O 5.7
Daytime 1938-1939 Road Of Life Monday-Friday 11:45 AM NBC(Red) Chipso 5.7
Daytime 1938-1939 The Romance Of Helen Trent Monday-Friday 12:30 PM Columbia Angelus Cosmetics 5.7
Daytime 1938-1939 The Story Of Mary Marlin Monday-Friday 11:00 AM NBC(Blue) "Ivory Soap, Ivory Flakes" 5.6
Daytime 1938-1939 This Day Is Ours Monday-Friday 1:45 PM Columbia Crisco 5.6
Daytime 1938-1939 Vic & Sade Monday-Friday 11:15 AM NBC(Blue) Crisco 5.6
Daytime 1938-1939 Girl Alone Monday-Friday 4:45 PM NBC(Red) "Quaker Oats, Mother's Oats" 5.5
Daytime 1938-1939 Valiant Lady Monday-Friday 2:30 PM NBC(Red) Bisquick 5.4
Daytime 1938-1939 Little Orphan Annie Monday-Friday 5:45 PM NBC(Red) Ovaltine 5.3

1937-1938


Daytime

Season

Program Title

Time

Network

Sponsor
C.A.B. Rating
Daytime 1937-1938 The Story Of Mary Marlin Monday-Friday 4:15 PM NBC(Red) "Ivory Soap, Ivory Flakes" 10.4
Daytime 1937-1938 Vic & Sade Monday-Friday 3:30 PM NBC(Red) Crisco 8.8
Daytime 1937-1938 The O'Neills Monday-Friday 12:15 PM NBC(Red) Ivory Soap 8.6
Daytime 1937-1938 "Jack Armstrong, The All American Boy" Monday-Friday 5:30 PM NBC(Red) Wheaties 8.2
Daytime 1937-1938 The Woman In White Monday-Friday 10:45 AM NBC(Red) Pillsbury Flour Mills 8.0
Daytime 1937-1938 Little Orphan Annie Monday-Friday 5:45 PM NBC(Red) Ovaltine 7.8
Daytime 1937-1938 The Goldbergs Monday-Friday 4:30 PM Columbia Oxydol 7.5
Daytime 1937-1938 Road Of Life Monday-Friday 4:45 PM NBC(Red) Chipso 7.1
Daytime 1937-1938 The Guiding Light Monday-Friday 3:45 PM NBC(Red) PandG White Naphtha Soap 6.9

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