Network Radio Ratings during the golden age of radio determined whether a particular radio program stayed on the air. "Audience Estimates" are the basis of broadcast ratings, and the keyword is estimate. Radio shows like the Jack Benny Program, Amos 'n' Andy, and Edgar Bergen and Charlie McCarthy, Fibber McGee and Molly consistently ranked high and were therefore on the airwaves for many enchanting years.
There is no way of directly evaluating what each radio in America has tuned in at any single moment. Statisticians, who have studied the polling methods of George Gallup, claim they can give us an accurate estimate, based on their samples, and they may be correct. The different means of collecting their samples may be suspect, however.
Fred Allen, who was notorious for disparaging the ratings systems, loudly complained that the Hooperatings favored inferior programming. Claude Hooper, whose surveys were the basis for the ratings, calmly replied that the rating didn't reflect the quality of the program, but the quantity of listeners. Allen later replied that if a radio comedian were ever seen looking particularly down in the mouth, it was probably because he was "caught with his Hooperating down, that's all."
The different ways of ranking and rating programs allow for the creation of several different ways to list the best (and worst) performing shows. There is an interesting statistical anomaly in the ratings of the top ten comedy programs over the entire period considered in Jim Ramsburg's book Network Radio Ratings, 1932-1953. Whether determined by total ranking points, average ranking, or top ranking points (and these statistics seem consistent for many different estimates), the same ten programs make the list. The only difference is the order in which the appear on the list.
The Jack Benny Program is consistently at the top of the list. The second and third spots over the entire era are filled by Edgar Bergen and Charlie McCarthy, and Fibber McGee and Molly. The rest of the top Ten is filled out (in no particular order) by Amos 'n' Andy, Bob Hope, Burns and Allen, our friend and ratings hater Fred Allen, and Red Skelton.
Needless to say, these ten shows are far from being the only exceptional comedy shows from the era. The modern fan of OTR can benefit from the old ratings, however, using them as a guide in choosing the programming that they might enjoy on Mp3.
In 1934 C.E. Hooper, Inc., published their first Network Hooperatings and used a "coincidental telephone call method."
The argument for Public Radio is that it is a "Listener Supported" media. Whether or not this is important is a debate for another time and forum, but it does bring us the definition of Commercial Radio, which is "Advertiser Supported."
Advertisers have a great interest in determining how effective their advertisements are. In some cases advertising campaigns could run into millions of dollars, and no company can afford to invest that kind of money without a reasonable expectation that their message was getting through to the audience that they wanted it too. This was comparatively simple for periodical print media. The publishers of newspapers and magazines had a pretty accurate idea of who was buying and reading their material. If a magazine had a circulation of 75,000 and was read by rural housewives in the midwest, its advertising might be skewed more towards chicken incubators than to evening wear.
Radio was a different sort of animal. Radio's message went from the microphone to the broadcast antenna and then who knew who might receive it and tune it in. Advertisers needed to know, and in the early days of radio several methods were proposed to measure a program or a network's popularity. When the Amos 'n' Andy program first became popular nationwide, many restaurants and movie theaters found they had increased business if they played the Amos 'n' Andy broadcast.
Another, less verifiable scheme was to wire a 60 watt light bulb into radio sets. Through a complicated mathematical formula based on power consumption at the local power companies, supposedly the number of radios turned on could be determined. Whether the measuring equipment at the local power company could actually sense the change in load isn't known, but one light bulb manufacturer did buy a large block of late Sun night programming with the purpose of getting people to stay up late and thereby increase the wear and replacement of their light bulbs!
The Cooperative Analysis of Broadcasting, Inc, (C.A.B.) was formed in Princeton, New Jersey, and supported by advertising agencies, advertisers, and networks. The C.A.B. hired Archibald Crossely in 1929 to measure "the unseen audience". Crossely's methods seem relatively crude, but at the time they were pretty much the only game in town. Crossely had worked with George Gallup, who pioneered public opinion polling. Crossely's employees would choose random phone numbers from the directories of 80 cities over a period of sixteen years. When called, listeners would be asked about their listening habits for the past week.
There are some obvious limitations to Crossely's methodology. First of all his calls made for a very limited sample of listeners; home telephone service in the thirties and forties was relatively limited, so the data largely ignored minorities and lower income listeners. Crossely's questions required the respondents to recall what they may have been listening to several days prior, and so weren't always accurate. It is also thought that because the advertisers were paying for the Crossely's the results could have been skewed. Nonetheless, the Crossely rating became very important to the radio industry, and when the company folded in 1946, TIME magazine reported that "Even top stars like Jack Benny and Edgar Bergen worried more about their “Crossleys” than their hairlines."
In 1934 C.E. Hooper, Inc., published their first Network Hooperatings. Although the methods of the Hooperatings were similar to the C.A.B., from the outset Hooper used a "coincidental telephone call method". Rather than asking listeners what they had listened to, respondents were asked if they were listening to the radio, what they were listening to at the time of the call, what station and network the program was on, and if they knew who the sponsor was. The C.A.B. eventually adopted the "coincidental call" questioning, but the Hooperatings still managed to supplant the Crossely's.
A number of other rating and audience measurements were attempted. Some surveys, notably Broadcast Measurement Bureau, depended upon mail-out surveys and listening diaries. However the diaries were subject to a great deal of inaccuracy. They were intended to be filled out while listening, but often respondents would wait until just before mailing to fill them out, and the data would be based on recall. Other respondents reported that the recording duties would be turned over to the children in the house, again tainting the data.
The A.C. Nelsen Company of Chicago had established itself by supplying marketing data to the food, drug, and liquor industry, and attempted to bring their expertise to broadcasting. Their data was collected by installing Audimeters on home radio sets. Before the meters were installed, the household would be thoroughly investigated and the results weighted by income level, time zone, and family make up. The data from the electronic Audimeter was collected and analyzed monthly. The results were incredibly accurate and useful, but the methodology was expensive and the results were found to be more useful to the national networks than local stations. The local broadcasters still depended upon the Hooperating. Nielsen's scientific electronic analysis would become the standard for the television industry.
For current fans of Old Time Radio, C.A.B. and Hooperatings make for interesting comparisons in deciding what programs they might enjoy listening to, but ultimately they make their own decisions based on how much they personally enjoy the shows. The various collections put together by the staff of OTRCat make a great starting point along with researching the various articles about the stars and programs about the Golden Age of Radio broadcast. Some listeners object to the old commercials left in OTR recordings, while others appreciate them for their entertainment and nostalgia value. Harlow Wilcox's enthusiasm for Johnson's Wax is an important part of Fibber McGee and Molly. Hearing the cast sing "Jay, Eee, Ell ell... Ooohhh!" sets the mood for the Jack Benny Show. However, more than one listener has complained about craving a refreshing long Fatima Cigarette after an evening listening to Dragnet.
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Cheerio | Mon-Sat 8:30 AM | NBC(Red) | SUSTAINING | 9.0 |
| Gene & Glenn | Mon-Sat 8:00 AM | NBC(Red) | Quaker Oats | 5.1 |
| National Farm & Home Hour | Mon-Sat 12:30 PM | NBC(Blue) | SUSTAINING | 4.0 |
| Radio Homemaker's Club (Ida Bailey Allen) | Mon. & Thurs 10:00 AM, Tues 10:45 AM, Wed 10:15 AM, Fri 11:00 AM |
Columbia | Multi Sponsors | 3.3 |
| Betty Crocker | Wed. & Fri. 10:30 AM | NBC(Red) | General Mills | 2.3 |
| Our Daily Food | Mon-Sat 9:45 AM | NBC(Red) | A&P Food Stores | 2.3 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Amos 'n' Andy | Mon-Sat 7:00 PM | NBC(Blue) | Pepsodent Tooth Paste, Pepsodent Antiseptic | 53.4 |
| Fleischmann's Yeast Hour (Rudy Vallee) | Thurs 8:00 PM | NBC(Red) | Fleischmann's Yeast | 36.5 |
| Atwater-Kent Hour (Frances Alda) | Sun 9:15 PM | NBC(Red) | Atwater-Kent Radios | 31.0 |
| Lucky Strike Dance Orchestra | Tue, Thurs, Sat. 10:00 PM | NBC(Red) | Lucky Strike | 27.8 |
| Camel Pleasure Hour | Wed 9:30 PM | NBC(Blue) | Camel | 27.5 |
| Collier's Hour | Sun 8:15 PM | NBC(Blue) | Collier's Magazine | 27.0 |
| RKO Theater | Fri 10:30 PM | NBC(Red) | R. Keith Orpheum | 26.0 |
| General Motors Hour | Mon 9:30 PM | NBC(Red) | General Motors | 26.0 |
| House Of Magic (Floyd Gibbons) | Sat 9:00 PM | NBC(Red) | General Electric | 25.0 |
| Palmolive Radio Hour (Olive Palmer & Paul Oliver) | Wed 9:30 PM | NBC(Red) | Palmolive Soap, Palmolive Shaving Cream | 24.5 |
| The A&P Gypsies | Mon 8:30 PM | NBC(Red) | A&P Food Stores | 23.0 |
| Armour Program | Fri 9:30 PM | NBC(Blue) | Armour & Company | 23.0 |
| Cities Service Concert (Jessica Dragonette) | Fri 8:00 PM | NBC(Red) | Cities Service | 23.0 |
| Billy Jones & Ernie Hare | Fri 9:00 PM | NBC(Blue) | Interwoven | 22.0 |
| Cliquot Club Eskimos | Fri 9:00 PM | NBC(Red) | Cliquot Club Ginger Ale | 21.5 |
| Chase & Sanborn Choral Orchestra | Sun 8:30 PM | NBC(Red) | Chase & Sanborn | 21.0 |
| Arco Birthday Party | Thurs 9:00 PM | NBC(Red) | Arco Publishing | 19.5 |
| Armstrong Quakers Orchestra | Fri 10:00 PM | NBC(Blue) | Armstrong Rugs | 19.5 |
| Coca Cola Hour | Wed 10:30 PM | NBC(Red) | Coca Cola | 19.5 |
| Pure Oil Brass Band | Tues 8:00 PM | NBC(Blue) | Pure Oil | 19.0 |
| Real Folks | Mon 9:30 PM | NBC(Blue) | Vaseline Petroleum Jelly | 19.0 |
| Empire Builders | Wed 10:00 PM | NBC(Blue) | Great Northern Railroad | 18.0 |
| Enna Jettick Melodies | Sun 8:00 PM | NBC(Blue) | Enna Jettick Shoes | 18.0 |
| Rochester Civic Orchestra | Mon 10:00 PM | NBC(Blue) | Stromberg-Carlson Radios | 18.0 |
| Blackstone Program (Frank Crummit) | Tues 8:00 PM | NBC(Red) | Blackstone Cigars | 17.0 |
| Maytag Dance Orchestra | Mon 9:00 PM | NBC(Blue) | Maytag Washing Machines | 16.5 |
| Mobiloil Concert | Wed 8:30 PM | NBC(Red) | Mobiloil | 16.5 |
| Phil Cook, The Quaker Man | Mon-Fri 7:30 PM | NBC(Blue) | Quaker Oats | 16.1 |
| Westinghouse Salute | Tues 9:00 PM | NBC(Blue) | Westinghouse | 16.0 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Amos 'n' Andy | Mon-Sat 7:00 PM | NBC(Blue) | Pepsodent Tooth Paste, Pepsodent Antiseptic | 38.1 |
| Eddie Cantor Show | Sun 8:00 PM | NBC(Red) | Chase & Sanborn | 28.9 |
| The Rise Of The Goldbergs | Mon-Sat 7:45 PM | NBC(Red) | Pepsodent Tooth Paste, Pepsodent Antiseptic | 25.7 |
| Fleischmann's Yeast Hour (Rudy Vallee) | Thurs 8:00 PM | NBC(Red) | Fleischmann's Yeast | 24.7 |
| Sun At Seth Parker's | Sun 10:45 PM | NBC(Red) | SUSTAINING | 23.4 |
| Eno Crime Club | Tues. & Wed. 9:30 PM | Columbia | Eno Effervescent Salt | 22.8 |
| Firestone Concert | Mon 8:30 PM | NBC(Red) | Firestone Tires | 21.9 |
| Lucky Strike Dance Orchestra | Tue., Thurs., Sat. 10:00 PM | NBC(Red) | Lucky Strike | 19.6 |
| Paul Whiteman's Orchestra | Fri 10:00 PM | NBC(Blue) | Pontiac | 19.1 |
| Lowell Thomas | Mon-Fri 6:45 PM | NBC(Blue) | Literary Digest | 18.9 |
| Mary & Bob's True Stories | Tues 8:30 PM | NBC(Red) | True Story Magazine | 18.6 |
| Cities Service Concert (Jessica Dragonette) | Fri 8:00 PM | NBC(Red) | Cities Service | 18.2 |
| The Adventures Of Sherlock Holmes | Thurs 9:30 PM | NBC(Red) | G. Washington's Coffee | 17.7 |
| Cliquot Club Eskimos | Fri 9:00 PM | NBC(Red) | Cliquot Club Ginger Ale | 15.9 |
| Blackstone Program (Frank Crummit) | Tues 8:00 PM | NBC(Red) | Blackstone Cigars | 14.9 |
| The A&P Gypsies | Mon 9:00 PM | NBC(Red) | A&P Food Stores | 14.8 |
| Guy Lombardo's Orchestra | Mon 10:00 PM | Columbia | Robt Burns Cigarillos | 14.7 |
| Buick Concert | Sun 9:45 PM | NBC(Red) | Buick | 14.6 |
| Armour Program | Fri 9:30 PM | NBC(Blue) | Armour & Company | 14.5 |
| Kate Smith Show | Mon-Thurs 8:30 PM | Columbia | LaPalina Cigars | 14.3 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Eddie Cantor Show | Sun 8:00 PM | NBC(Red) | Chase & Sanborn | 58.6 |
| Jack Pearl Show | Thurs 10:00 PM | NBC(Red) | Lucky Strike | 47.2 |
| Ed Wynn, The Fire Chief | Tues 9:30 PM | NBC(Red) | Texaco Fire Chief Gasoline | 44.8 |
| Maxwell House Show Boat | Thurs 9:00 PM | NBC(Red) | Maxwell House | 34.6 |
| Fleischmann's Yeast Hour (Rudy Vallee) | Thurs 8:00 PM | NBC(Red) | Fleischmann's Yeast | 33.9 |
| Ben Bernie Pabst Program | Tues 9:00 PM | NBC(Red) | Blue Ribbon Malt Extract | 33.7 |
| Burns & Allen Show | Wed 9:30 PM | Columbia | Robt Burns Cigarillos | 33.3 |
| Amos 'n' Andy | Mon-Fri 7:00 PM | NBC(Red) | Pepsodent Tooth Paste, Pepsodent Antiseptic | 29.4 |
| Myrt & Marge | Mon-Fri 7:00 PM | Columbia | Wrigley's Spearmint Gum | 24.2 |
| Cities Service Concert (Jessica Dragonette) | Fri 8:00 PM | NBC(Red) | Cities Service | 23.3 |
| Sinclair Weiner Minstrels | Mon 9:00 PM | NBC(Blue) | Sinclair Oil | 22.7 |
| Flywheel, Shyster, & Flywheel (5 Star Theater) | Mon 7:30 PM | NBC(Blue) | Esso/'Standard'/ Colonial Beacon | 22.1 |
| Chevrolet Program (Al Jolson) | Fri 10:00 PM | NBC(Red) | Chevrolet | 22.0 |
| First Nighter | Fri 9:00 PM | NBC(Blue) | Campana Sales Company | 21.5 |
| Adventures Of Sherlock Holmes | Wed 9:00 PM | NBC(Blue) | G. Washington's Coffee | 21.4 |
| Armour Program (Ed East & Ralph Dumke) | Fri 9:30 PM | NBC(Blue) | Armour & Company | 20.5 |
| Carnation Contented Hour | Mon 10:00 PM | NBC(Red) | Carnation Evaporated Milk | 19.6 |
| Blackstone Plantation (Frank Crummit) | Tues 8:00 PM | NBC(Red) | Blackstone Cigars | 19.3 |
| Human Side Of The News (Edwin C. Hill) | Tue., Thurs., Sat. 10:30 PM | Columbia | SUSTAINING | 18.7 |
| Lucky Strike Dance Orchestra | Sat 10:00 PM | NBC(Red) | Lucky Strike | 18.7 |
| Fu Manchu Mysteries | Mon 8:30 PM | Columbia | Campana Italian Balm | 16.8 |
| Eddie Cantor Show | Sun 8:00 PM | NBC(Red) | Chase & Sanborn | 58.6 |
| Jack Pearl Show | Thurs 10:00 PM | NBC(Red) | Lucky Strike | 47.2 |
| Ed Wynn, The Fire Chief | Tues 9:30 PM | NBC(Red) | Texaco Fire Chief Gasoline | 44.8 |
| Maxwell House Show Boat | Thurs 9:00 PM | NBC(Red) | Maxwell House | 34.6 |
| Fleischmann's Yeast Hour (Rudy Vallee) | Thurs 8:00 PM | NBC(Red) | Fleischmann's Yeast | 33.9 |
| Ben Bernie Pabst Program | Tues 9:00 PM | NBC(Red) | Blue Ribbon Malt Extract | 33.7 |
| Burns & Allen Show | Wed 9:30 PM | Columbia | Robt Burns Cigarillos | 33.3 |
| Amos 'n' Andy | Mon-Fri 7:00 PM | NBC(Red) | Pepsodent Tooth Paste, Pepsodent Antiseptic | 29.4 |
| Myrt & Marge | Mon-Fri 7:00 PM | Columbia | Wrigley's Spearmint Gum | 24.2 |
| Cities Service Concert (Jessica Dragonette) | Fri 8:00 PM | NBC(Red) | Cities Service | 23.3 |
| Sinclair Weiner Minstrels | Mon 9:00 PM | NBC(Blue) | Sinclair Oil | 22.7 |
| Flywheel, Shyster, & Flywheel (5 Star Theater) | Mon 7:30 PM | NBC(Blue) | Esso/'Standard'/ Colonial Beacon | 22.1 |
| Chevrolet Program (Al Jolson) | Fri 10:00 PM | NBC(Red) | Chevrolet | 22.0 |
| First Nighter | Fri 9:00 PM | NBC(Blue) | Campana Sales Company | 21.5 |
| Adventures Of Sherlock Holmes | Wed 9:00 PM | NBC(Blue) | G. Washington's Coffee | 21.4 |
| Armour Program (Ed East & Ralph Dumke) | Fri 9:30 PM | NBC(Blue) | Armour & Company | 20.5 |
| Carnation Contented Hour | Mon 10:00 PM | NBC(Red) | Carnation Evaporated Milk | 19.6 |
| Blackstone Plantation (Frank Crummit) | Tues 8:00 PM | NBC(Red) | Blackstone Cigars | 19.3 |
| Human Side Of The News (Edwin C. Hill) | Tue., Thurs., Sat. 10:30 PM | Columbia | SUSTAINING | 18.7 |
| Lucky Strike Dance Orchestra | Sat 10:00 PM | NBC(Red) | Lucky Strike | 18.7 |
| Fu Manchu Mysteries | Mon 8:30 PM | Columbia | Campana Italian Balm | 16.8 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Eddie Cantor Show | Sun 8:00 PM | NBC(Red) | Chase & Sanborn | 50.2 |
| Maxwell House Show Boat | Thurs 9:00 PM | NBC(Red) | Maxwell House | 45.9 |
| Fleischmann's Yeast Hour (Rudy Vallee) | Thurs 8:00 PM | NBC(Red) | Fleischmann's Yeast | 39.0 |
| Baker's Broadcast | Sun 7:30 PM | NBC(Blue) | Fleischmann's Yeast | 35.2 |
| Ed Wynn, The Fire Chief | Tues 9:30 PM | NBC(Red) | Texaco Fire Chief Gasoline | 31.6 |
| Lowell Thomas | Mon-Fri 6:45 PM | NBC(Blue) | Sunoco | 30.7 |
| Amos 'n' Andy | Mon-Fri 7:00 PM | NBC(Blue) | Pepsodent Tooth Paste, Pepsodent Antiseptic | 30.3 |
| Burns & Allen Show | Wed 9:30 PM | Columbia | White Owl Cigars | 30.2 |
| Paul Whiteman Revue | Thurs 10:00 PM | NBC(Red) | Kraft | 29.9 |
| First Nighter | Fri 10:00 PM | NBC(Red) | Campana Sales Company | 28.0 |
| Armour Program (Phil Baker) | Fri 9:30 PM | NBC(Blue) | Armour & Company | 27.1 |
| Ben Bernie Pabst Program | Tues 9:30 PM | NBC(Red) | Pabst Blue Ribbon Beer, Pabst Blue Ribbon Ale | 26.5 |
| Chevrolet Program (Jack Benny) | Sun 10:00 PM | NBC(Red) | Chevrolet | 25.3 |
| Bing Crosby Entertains | Mon 8:30 PM | Columbia | Woodbury's Facial Soap | 25.1 |
| Sinclair Weiner Minstrels | Mon 9:00 PM | NBC(Blue) | Sinclair Oil | 25.1 |
| Cities Service Concert (Jessica Dragonette) | Fri 8:00 PM | NBC(Red) | Cities Service | 21.3 |
| Byrd Expedition Broadcasts | Sat 10:00 PM | Columbia | General Foods | 19.1 |
| Myrt & Marge | Mon-Fri 7:00 PM | Columbia | Wrigley's Spearmint Gum | 18.5 |
| Sal Hepatica Revue (Fred Allen) | Wed 9:30 PM | NBC(Red) | Sal Hepatica | 18.5 |
| Jack Pearl Show | Wed 8:00 PM | NBC(Red) | Royal Gelatin | 18.0 |
| Eno Crime Club | Tues. & Wed. 8:00 PM | NBC(Blue) | Eno Effervescent Salt | 17.9 |
| American Album Of Familiar Music | Sun 9:30 PM | NBC(Red) | Bayer Aspirin | 17.8 |
| Gulf Headliners (Will Rogers) | Sun 9:00 PM | NBC(Blue) | Gulf Oil | 17.8 |
| Eddie Cantor Show | Sun 8:00 PM | NBC(Red) | Chase & Sanborn | 50.2 |
| Maxwell House Show Boat | Thurs 9:00 PM | NBC(Red) | Maxwell House | 45.9 |
| Fleischmann's Yeast Hour (Rudy Vallee) | Thurs 8:00 PM | NBC(Red) | Fleischmann's Yeast | 39.0 |
| Baker's Broadcast (Joe Penner) | Sun 7:30 PM | NBC(Blue) | Fleischmann's Yeast | 35.2 |
| Ed Wynn, The Fire Chief | Tues 9:30 PM | NBC(Red) | Texaco Fire Chief Gasoline | 31.6 |
| Lowell Thomas | Mon-Fri 6:45 PM | NBC(Blue) | Sunoco | 30.7 |
| Amos 'n' Andy | Mon-Fri 7:00 PM | NBC(Blue) | Pepsodent Tooth Paste, Pepsodent Antiseptic | 30.3 |
| Burns & Allen Show | Wed 9:30 PM | Columbia | White Owl Cigars | 30.2 |
| Paul Whiteman Revue | Thurs 10:00 PM | NBC(Red) | Kraft | 29.9 |
| First Nighter | Fri 10:00 PM | NBC(Red) | Campana Sales Company | 28.0 |
| Armour Program (Phil Baker) | Fri 9:30 PM | NBC(Blue) | Armour & Company | 27.1 |
| Ben Bernie Pabst Program | Tues 9:30 PM | NBC(Red) | Pabst Blue Ribbon Beer, Pabst Blue Ribbon Ale | 26.5 |
| Chevrolet Program (Jack Benny) | Sun 10:00 PM | NBC(Red) | Chevrolet | 25.3 |
| Bing Crosby Entertains | Mon 8:30 PM | Columbia | Woodbury's Facial Soap | 25.1 |
| Sinclair Weiner Minstrels | Mon 9:00 PM | NBC(Blue) | Sinclair Oil | 25.1 |
| Cities Service Concert (Jessica Dragonette) | Fri 8:00 PM | NBC(Red) | Cities Service | 21.3 |
| Byrd Expedition Broadcasts | Sat 10:00 PM | Columbia | General Foods | 19.1 |
| Myrt & Marge | Mon-Fri 7:00 PM | Columbia | Wrigley's Spearmint Gum | 18.5 |
| Sal Hepatica Revue (Fred Allen) | Wed 9:30 PM | NBC(Red) | Sal Hepatica | 18.5 |
| Jack Pearl Show | Wed 8:00 PM | NBC(Red) | Royal Gelatin | 18.0 |
| Eno Crime Club | Tues. & Wed. 8:00 PM | NBC(Blue) | Eno Effervescent Salt | 17.9 |
| American Album Of Familiar Music | Sun 9:30 PM | NBC(Red) | Bayer Aspirin | 17.8 |
| Gulf Headliners (Will Rogers) | Sun 9:00 PM | NBC(Blue) | Gulf Oil | 17.8 |
| Fleischmann's Yeast Hour (Rudy Vallee) | Thurs 8:00 PM | NBC(Red) | Fleischmann's Yeast | 38.5 |
| Maxwell House Show Boat | Thurs 9:00 PM | NBC(Red) | Maxwell House | 37.3 |
| Jell-O Program (Jack Benny) | Sun 7:00 PM | NBC(Blue) | Jell-O Gelatin | 36.4 |
| Hour Of Smiles (Fred Allen) | Wed 9:00 PM | NBC(Red) | Ipana, Sal Hepatica | 32.0 |
| Baker's Broadcast (Joe Penner) | Sun 7:30 PM | NBC(Blue) | Fleischmann's Yeast | 30.3 |
| Ed Wynn, The Fire Chief | Tues 9:30 PM | NBC(Red) | Texaco Fire Chief Gasoline | 25.8 |
| Palmolive Beauty Box Theater (Gladys Swarthout) | Tues 10:00 PM | NBC(Red) | Palmolive Soap | 25.8 |
| Guy Lombardo's Orchestra | Wed 10:00 PM | NBC(Red) | St. Joseph Aspirin | 23.5 |
| Hoover Sentinels | Sun 5:00 PM | NBC(Red) | Hoover Vacuum Cleaners | 23.5 |
| Ben Bernie Pabst Program | Tues 9:00 PM | NBC(Red) | Pabst Blue Ribbon Beer, Pabst Blue Ribbon Ale | 23.2 |
| Lowell Thomas | Mon-Fri 6:45 PM | NBC(Blue) | Sunoco | 23.1 |
| Amos 'n' Andy | Mon-Fri 7:00 PM | NBC(Blue) | Pepsodent Tooth Paste, Pepsodent Antiseptic | 22.6 |
| Armour Program (Phil Baker) | Fri 9:30 PM | NBC(Blue) | Armour & Company | 22.5 |
| Mary Pickford Dramas | Wed 8:00 PM | NBC(Red) | Royal Gelatin | 22.5 |
| Paul Whiteman Revue | Thurs 10:00 PM | NBC(Red) | Kraft | 22.5 |
| The March Of Time | Fri 9:00 PM | Columbia | Time Magazine | 20.9 |
| Sinclair Weiner Minstrels | Mon 9:00 PM | NBC(Blue) | Sinclair Oil | 20.8 |
| First Nighter | Fri 10:00 PM | NBC(Red) | Campana Sales Company | 20.5 |
| Gulf Headliners (Will Rogers) | Sun 7:30 PM | Columbia | Gulf Oil | 20.5 |
| Cities Service Concert (Jessica Dragonette) | Fri 8:00 PM | NBC(Red) | Cities Service | 19.8 |
| Let's Dance (Xavier Cugat's Orchestra) | Sat 10:30 PM | NBC(Red) | National Biscuit Company | 19.8 |
| Burns & Allen Show | Wed 9:30 PM | Columbia | White Owl Cigars | 19.6 |
| The Gibson Family | Sat 9:30 PM | NBC(Red) | Ivory Soap, Ivory Flakes | 19.1 |
| Boake Carter | Mon-Fri 7:45 PM | Columbia | Philco Radios | 18.9 |
| Opera Guild Broadcasts (Deems Taylor) | Sun 8:00 PM | NBC(Red) | Chase & Sanborn | 18.4 |
| Packard Program (G. Martinelli's Orchestra) | Tues 8:30 PM | NBC(Blue) | Packard Motors | 18.0 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Major Bowes Amateur Hour | Sun 8:00 PM | NBC(Red) | Chase & Sanborn | 45.2 |
| Fleischmann's Yeast Hour (Rudy Vallee) | Thurs 8:00 PM | NBC(Red) | Fleischmann's Yeast | 28.2 |
| Jell-O Program (Jack Benny) | Sun 7:00 PM | NBC(Blue) | Jell-O Gelatin | 26.8 |
| The March Of Time | Mon-Fri 10:30 PM | Columbia | Remington-Rand | 23.5 |
| Burns & Allen Show | Wed 8:30 PM | Columbia | Campbell's Soup | 23.0 |
| Amos 'n' Andy | Mon-Fri 7:00 PM | NBC(Red) | Pepsodent Tooth Paste, Pepsodent Antiseptic | 22.6 |
| First Nighter | Fri 10:00 PM | NBC(Red) | Campana Italian Balm | 22.2 |
| Town Hall Tonight (Fred Allen) | Wed 9:00 PM | NBC(Red) | Ipana, Sal Hepatica | 22.2 |
| Maxwell House Show Boat | Thurs 9:00 PM | NBC(Red) | Maxwell House | 21.1 |
| Shell Chateau (Al Jolson) | Sat 9:30 PM | NBC(Red) | Shell Oil | 20.9 |
| Gulf Headliners (Phil Baker) | Sun 7:30 PM | Columbia | Gulf Oil | 20.4 |
| Believe It Or Not | Sun 7:30 PM | NBC(Blue) | Fleischmann's Yeast | 19.6 |
| The Jergens Journal (Walter Winchell) | Sun 9:30 PM | NBC(Blue) | Jergens Lotion | 19.2 |
| Boake Carter | Mon-Fri 7:45 PM | Columbia | Philco Radios | 17.5 |
| Eddie Cantor Show | Sun 7:00 PM | Columbia | Pebeco Tooth Paste | 16.1 |
| Pick & Pat | Mon 8:30 PM | Columbia | Dill's Best Pipe Tobacco | 15.9 |
| Gang Busters | Wed 10:00 PM | Columbia | Palmolive Shaving Cream | 14.9 |
| Kraft Music Hall (Bing Crosby) | Thurs 10:00 PM | NBC(Red) | Kraft | 14.8 |
| Rubinoff's Orchestra | Sun 7:30 PM | NBC(Red) | Chevrolet | 14.6 |
| One Man's Family | Wed 8:00 PM | NBC(Red) | Royal Gelatin | 14.5 |
| Fred Waring & The Pennsylvanians | Tues 9:30 PM | Columbia | Ford Motor Company | 14.0 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Texaco Town (Eddie Cantor) | Sun 8:30 PM | Columbia | Texaco | 29.1 |
| Jell-O Program (Jack Benny) | Sun 7:00 PM | NBC(Red) | Jell-O Gelatin | 28.6 |
| Lux Radio Theater | Mon 9:00 PM | Columbia | Lux Flakes, Lux Toilet Soap | 25.1 |
| Burns & Allen Show | Wed 8:30 PM | Columbia | Campbell's Soup | 24.0 |
| Major Bowes Amateur Hour | Thurs 9:00 PM | Columbia | Chrysler Corporation | 23.2 |
| Kraft Music Hall (Bing Crosby) | Thurs 10:00 PM | NBC(Red) | Kraft | 22.4 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Oxydol's Own Ma Perkins | Mon-Fri 3:15 PM | NBC(Red) | Oxydol | 11.3 |
| The Goldbergs | Mon-Fri 1:00 PM | Columbia | Oxydol | 10.0 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC(Red) | Camay | 9.8 |
| The Story Of Mary Marlin | Mon-Fri 3:00 PM | NBC(Red) | "Ivory Soap, Ivory Flakes" | 9.6 |
| The O'Neills | Mon-Fri 12:15 PM | NBC(Red) | "Ivory Soap, Ivory Flakes" | 8.5 |
| Road Of Life | Mon-Fri 1:30 PM | Columbia | Chipso | 8.0 |
| Life Can Be Beautiful | Mon-Fri 1:15 PM | Columbia | "Ivory Soap, Ivory Flakes" | 7.9 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC(Red) | Phillips' Milk Of Magnesia | 7.7 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC(Red) | Dr. Lyon's | 7.3 |
| Big Sister | Mon-Fri 11:00 AM | Columbia | Rinso | 7.3 |
| Dick Tracy | Mon-Fri 5:00 PM | NBC(Red) | "Quaker Puffed Wheat, Quaker Puffed Rice" | 6.9 |
| Palmolive's Hilltop House | Mon-Fri 10:30 AM | Columbia | Palmolive Soap | 6.9 |
| Jack Armstrong, The All American Boy | Mon-Fri 5:30 PM | NBC(Red) | Wheaties | 6.8 |
| Vic & Sade | Mon-Fri 4:30 PM | NBC(Red) | Crisco | 6.8 |
| Pretty Kitty Kelly | Mon-Fri 10:00 AM | Columbia | "Wonder Bread, Hostess Cakes" | 6.5 |
| Bachelor's Children | Mon-Fri 9:45 AM | Columbia | Old Dutch Cleanser | 6.2 |
| Myrt & Marge | Mon-Fri 10:15 AM | Columbia | Super Suds | 5.9 |
| Betty & Bob | Mon-Fri 2:00 PM | NBC(Red) | Wheaties | 5.8 |
| Hymns Of All Churches | Mon-Fri 2:45 PM | NBC(Red) | Gold Medal Flour | 5.8 |
| Aunt Jenny's Real Life Stories | Mon-Fri 11:45 AM | Columbia | Spry | 5.7 |
| David Harum | Mon-Fri 11:00 AM | NBC(Red) | Bab-O | 5.7 |
| Road Of Life | Mon-Fri 11:45 AM | NBC(Red) | Chipso | 5.7 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | Columbia | Angelus Cosmetics | 5.7 |
| The Story Of Mary Marlin | Mon-Fri 11:00 AM | NBC(Blue) | "Ivory Soap, Ivory Flakes" | 5.6 |
| This Day Is Ours | Mon-Fri 1:45 PM | Columbia | Crisco | 5.6 |
| Vic & Sade | Mon-Fri 11:15 AM | NBC(Blue) | Crisco | 5.6 |
| Girl Alone | Mon-Fri 4:45 PM | NBC(Red) | "Quaker Oats, Mother's Oats" | 5.5 |
| Valiant Lady | Mon-Fri 2:30 PM | NBC(Red) | Bisquick | 5.4 |
| Little Orphan Annie | Mon-Fri 5:45 PM | NBC(Red) | Ovaltine | 5.3 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| The Story Of Mary Marlin | Mon-Fri 4:15 PM | NBC(Red) | "Ivory Soap, Ivory Flakes" | 10.4 |
| Vic & Sade | Mon-Fri 3:30 PM | NBC(Red) | Crisco | 8.8 |
| The O'Neills | Mon-Fri 12:15 PM | NBC(Red) | Ivory Soap | 8.6 |
| Jack Armstrong, The All American Boy | Mon-Fri 5:30 PM | NBC(Red) | Wheaties | 8.2 |
| The Woman In White | Mon-Fri 10:45 AM | NBC(Red) | Pillsbury Flour Mills | 8.0 |
| Little Orphan Annie | Mon-Fri 5:45 PM | NBC(Red) | Ovaltine | 7.8 |
| The Goldbergs | Mon-Fri 4:30 PM | Columbia | Oxydol | 7.5 |
| Road Of Life | Mon-Fri 4:45 PM | NBC(Red) | Chipso | 7.1 |
| The Guiding Light | Mon-Fri 3:45 PM | NBC(Red) | PandG White Naphtha Soap | 6.9 |
| Dick Tracy | Mon-Fri 5:00 PM | NBC(Red) | Quaker Oats | 6.8 |
| David Harum | Mon-Fri 11:00 AM | NBC(Red) | Bab-O | 6.6 |
| Tom Mix Ralston Straightshooters | Mon-Fri 5:45 PM | NBC(Blue) | Ralston | 6.4 |
| Big Sister | Mon-Fri 11:30 AM | Columbia | Rinso | 6.3 |
| Your News Parade (Edwin C. Hill) | Mon-Fri 12:15 PM | Columbia | Lucky Strike | 6.2 |
| Backstage Wife | Mon-Fri 11:15 AM | NBC(Red) | Dr. Lyon's | 5.9 |
| Lorenzo Jones | Mon-Fri 4:00 PM | NBC(Red) | Phillips' Milk Of Magnesia | 5.6 |
| Pretty Kitty Kelly | Mon-Fri 10:00 AM | Columbia | Wonder Bread, Hostess Cakes | 5.6 |
| Aunt Jenny's Real Life Stories | Mon-Fri 11:45 AM | Columbia | Spry | 5.5 |
| Mrs. Wiggs Of The Cabbage Patch | Mon-Fri 10:00 AM | NBC(Red) | Old English Wax | 5.3 |
| Stepmother | Mon-Fri 10:45 AM | Columbia | Colgate Tooth Powder | 5.0 |
| Oxydol's Own Ma Perkins | Mon-Fri 10:45 AM | Columbia | Oxydol | 4.9 |
| Palmolive's Hilltop House | Mon-Fri 5:45 PM | Columbia | Palmolive Soap | 4.9 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Chase & Sanborn Hour (Edgar Bergen & Charlie McCarthy) | Sun 8:00 PM | NBC(Red) | Chase & Sanborn | 39.4 |
| Jell-O Program (Jack Benny) | Sun 7:00 PM | NBC(Red) | Jell-O Gelatin | 34.0 |
| Burns & Allen Show | Mon 8:00 PM | NBC(Red) | Grape-Nuts | 27.5 |
| Lux Radio Theater | Mon 9:00 PM | Columbia | Lux Flakes, Lux Toilet Soap | 25.5 |
| Lifebuoy Program (Al Jolson) | Tues 8:30 PM | Columbia | Lifebuoy Health Soap, Rinso | 23.5 |
| Kraft Music Hall (Bing Crosby) | Thurs 10:00 PM | NBC(Red) | Kraft | 23.1 |
| Texaco Town (Eddie Cantor) | Wed 8:30 PM | Columbia | Texaco | 23.1 |
| Major Bowes Amateur Hour | Thurs 9:00 PM | Columbia | Chrysler Corporation | 22.2 |
| Royal Gelatin Hour (Rudy Vallee) | Thurs 8:00 PM | NBC(Red) | Royal Gelatin | 22.0 |
| Town Hall Tonight (Fred Allen) | Wed 9:00 PM | NBC(Red) | Ipana, Sal Hepatica | 20.5 |
| Amos 'n' Andy | Mon-Fri 7:00 PM | NBC(Red) | Campbell's Soup | 17.4 |
| Hollywood Hotel (Dick Powell) | Fri 9:00 PM | Columbia | Campbell's Soup | 17.4 |
| Al Pearce & His Gang | Tues 9:00 PM | Columbia | Ford Motor Company | 16.7 |
| The Park Ave. Penners (Joe Penner) | Sun 6:00 PM | Columbia | Cocomalt | 16.1 |
| One Man's Family | Wed 8:00 PM | NBC(Red) | Tender Leaf Tea | 15.6 |
| Big Town | Tues 8:00 PM | Columbia | Rinso | 15.0 |
| Fibber McGee & Molly | Mon 9:00 PM | NBC(Red) | Johnson's Wax | 14.8 |
| That Good Gulf Program (Phil Baker) | Sun 7:30 PM | Columbia | Gulf Oil | 14.8 |
| Believe It Or Not | Sat 8:00 PM | NBC(Red) | Post's Bran Flakes, Huskies | 14.7 |
| Camel Caravan (Jack Oakie's College) | Tues 9:30 PM | Columbia | Camel Cigarettes | 14.6 |
| The Jergens Journal (Walter Winchell) | Sun 9:30 PM | NBC(Blue) | Jergens Lotion | 13.8 |
| Gang Busters | Wed 10:00 PM | Columbia | Palmolive Shaving Cream | 13.7 |
| Vox Pop, The Voice Of The People | Tues 9:00 PM | NBC(Red) | Mollé Brushless | 13.4 |
| Your Hit Parade | Sat 10:00 PM | Columbia | Lucky Strike | 13.4 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Oxydol's Own Ma Perkins | Mon-Fri 3:15 PM | NBC(Red) | Oxydol | 11.3 |
| The Goldbergs | Mon-Fri 1:00 PM | Columbia | Oxydol | 10.0 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC(Red) | Camay | 9.8 |
| The Story Of Mary Marlin | Mon-Fri 3:00 PM | NBC(Red) | Ivory Soap, Ivory Flakes | 9.6 |
| The O'Neills | Mon-Fri 12:15 PM | NBC(Red) | Ivory Soap, Ivory Flakes | 8.5 |
| Road Of Life | Mon-Fri 1:30 PM | Columbia | Chipso | 8.0 |
| Life Can Be Beautiful | Mon-Fri 1:15 PM | Columbia | Ivory Soap, Ivory Flakes | 7.9 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC(Red) | Phillips' Milk Of Magnesia | 7.7 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC(Red) | Dr. Lyon's | 7.3 |
| Big Sister | Mon-Fri 11:00 AM | Columbia | Rinso | 7.3 |
| Dick Tracy | Mon-Fri 5:00 PM | NBC(Red) | Quaker Puffed Wheat, Quaker Puffed Rice | 6.9 |
| Palmolive's Hilltop House | Mon-Fri 10:30 AM | Columbia | Palmolive Soap | 6.9 |
| Jack Armstrong,The All American Boy | Mon-Fri 5:30 PM | NBC(Red) | Wheaties | 6.8 |
| Vic & Sade | Mon-Fri 4:30 PM | NBC(Red) | Crisco | 6.8 |
| Pretty Kitty Kelly | Mon-Fri 10:00 AM | Columbia | Wonder Bread, Hostess Cakes | 6.5 |
| Bachelor's Children | Mon-Fri 9:45 AM | Columbia | Old Dutch Cleanser | 6.2 |
| Myrt & Marge | Mon-Fri 10:15 AM | Columbia | Super Suds | 5.9 |
| Betty & Bob | Mon-Fri 2:00 PM | NBC(Red) | Wheaties | 5.8 |
| Hymns Of All Churches | Mon-Fri 2:45 PM | NBC(Red) | Gold Medal Flour | 5.8 |
| Aunt Jenny's Real Life Stories | Mon-Fri 11:45 AM | Columbia | Spry | 5.7 |
| David Harum | Mon-Fri 11:00 AM | NBC(Red) | Bab-O | 5.7 |
| Road Of Life | Mon-Fri 11:45 AM | NBC(Red) | Chipso | 5.7 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | Columbia | Angelus Cosmetics | 5.7 |
| The Story Of Mary Marlin | Mon-Fri 11:00 AM | NBC(Blue) | Ivory Soap, Ivory Flakes | 5.6 |
| This Day Is Ours | Mon-Fri 1:45 PM | Columbia | Crisco | 5.6 |
| Vic & Sade | Mon-Fri 11:15 AM | NBC(Blue) | Crisco | 5.6 |
| Girl Alone | Mon-Fri 4:45 PM | NBC(Red) | Quaker Oats, Mother's Oats | 5.5 |
| Valiant Lady | Mon-Fri 2:30 PM | NBC(Red) | Bisquick | 5.4 |
| Little Orphan Annie | Mon-Fri 5:45 PM | NBC(Red) | Ovaltine | 5.3 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Chase & Sanborn Hour (Edgar Bergen & Charlie McCarthy) | Sun 8:00 PM | NBC(Red) | Chase & Sanborn | 35.1 |
| Jell-O Program (Jack Benny) | Sun 7:00 PM | NBC(Red) | Jell-O Gelatin | 31.4 |
| Lux Radio Theater | Mon 9:00 PM | Columbia | Lux Flakes, Lux Toilet Soap | 27.0 |
| Kraft Music Hall (Bing Crosby) | Thurs 10:00 PM | NBC(Red) | Kraft | 24.5 |
| Good News Of 1939 | Thurs 9:00 PM | NBC(Red) | Maxwell House | 20.2 |
| Major Bowes Amateur Hour | Thurs 9:00 PM | Columbia | Chrysler Corporation | 19.0 |
| Big Town | Tues 8:00 PM | Columbia | Rinso | 18.9 |
| Burns & Allen Show | Fri 8:30 PM | Columbia | Chesterfield | 18.6 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Town Hall Tonight (Fred Allen) | Wed 9:00 PM | NBC(Red) | Ipana, Sal Hepatica | 18.1 |
| Kay Kyser's Kollege | Wed 10:00 PM | NBC(Red) | Lucky Strike | 18.0 |
| Camel Caravan (Eddie Cantor) | Mon 7:30 PM | Columbia | Camel Cigarettes | 17.1 |
| Lifebuoy Program (Al Jolson) | Tues 8:30 PM | Columbia | Lifebuoy Health Soap, Rinso | 16.8 |
| Fibber McGee & Molly | Tues 9:30 PM | NBC(Red) | Johnson's Wax | 16.7 |
| Kate Smith Hour | Thurs 8:00 PM | Columbia | Calumet, Swans Down Cake Flour | 16.7 |
| Gang Busters | Wed 8:00 PM | Columbia | Palmolive Shave Cream | 16.4 |
| Royal Gelatin Hour (Rudy Vallee) | Thurs 8:00 PM | NBC(Red) | Royal Gelatin | 16.4 |
| Pepsodent Show (Bob Hope) | Tues 10:00 PM | NBC(Red) | Pepsodent Tooth Paste, Pepsodent Tooth Powder, Pepsodent Antiseptic | 16.2 |
| We The People | Tues 9:00 PM | Columbia | Sanka Coffee | 16.2 |
| Lowell Thomas | Mon-Fri 6:45 PM | NBC(Blue) | Sunoco | 15.7 |
| Al Pearce & His Gang | Mon 8:00 PM | NBC(Red) | Grape-Nuts | 15.5 |
| Gulf Screen Guild Theater | Sun 7:30 PM | Columbia | Gulf Oil | 15.4 |
| Your Hit Parade | Sat 10:00 PM | Columbia | Lucky Strike | 15.3 |
| One Man's Family | Wed 8:00 PM | NBC(Red) | Tender Leaf Tea | 15.2 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Oxydol's Own Ma Perkins | Mon-Fri 3:15 | NBC(Red) | Oxydol | 10.4 |
| Vic & Sade | Mon-Fri 3:45 PM | NBC(Red) | Crisco | 10.4 |
| Jack Armstrong, The All American Boy | Mon-Fri 5:30 PM | NBC(Red) | Wheaties | 9.8 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC(Red) | Dr. Lyon's | 9.6 |
| The Goldbergs | Mon-Fri 1:00 PM | Columbia | Oxydol | 9.6 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC(Red) | Phillips' Milk Of Magnesia | 9.6 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC(Red) | Camay | 9.4 |
| Our Gal Sun | Mon-Fri 12:45 PM | Columbia | Anacin | 9.3 |
| David Harum | Mon-Fri 11:00 AM | NBC(Red) | Bab-O | 9.0 |
| The Story Of Mary Marlin | Mon-Fri 3:00 PM | NBC(Red) | Ivory Soap, Ivory Snow | 8.9 |
| Girl Alone | Mon-Fri 5:00 PM | NBC(Red) | Quaker Oats, Mother's Oats | 8.6 |
| The O'Neills | Mon-Fri 12:15 PM | NBC(Red) | Ivory Soap, Ivory Flakes | 8.5 |
| Midstream | Mon-Fri 5:15 PM | NBC(Red) | Teel Liquid Dentifrice | 8.4 |
| The Woman In White | Mon-Fri 10:45 PM | NBC(Red) | Pillsbury Flour Mills | 8.3 |
| The Guiding Light | Mon-Fri 11:45 AM | NBC(Red) | PandG White Naphtha Soap | 8.2 |
| Road Of Life | Mon-Fri 1:45 PM | Columbia | Chipso | 8.2 |
| Smiling Ed McConnell | Mon-Fri 4:45 PM | Columbia | Taystee Bread | 8.2 |
| Palmolive's Hilltop House | Mon-Fri 10:30 AM | Columbia | Palmolive Soap | 8.0 |
| Lorenzo Jones | Mon-Fri 4:30 PM | NBC(Red) | Bayer Aspirin | 7.7 |
| Life Can Be Beautiful | Mon-Fri 1:15 PM | Columbia | Ivory Soap, Ivory Flakes | 7.3 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | Columbia | Angelus Cosmetics | 7.2 |
| Road Of Life | Mon-Fri 11:15 AM | NBC(Red) | Chipso | 7.2 |
| Kate Smith Speaks | Mon-Fri 12:00 PM | Columbia | Diamond Crystal Salt | 7.2 |
| Young Widder Brown | Mon-Fri 4:45 PM | NBC(Red) | Bayer Aspirin | 7.0 |
| Arnold Grimm's Daughter | Mon-Fri 2:15 PM | NBC(Red) | Softasilk Cake Flour | 6.9 |
| Myrt & Marge | Mon-Fri 10:15 AM | Columbia | Concentrated Super Suds | 6.9 |
| Valiant Lady | Mon-Fri 2:30 PM | NBC(Red) | Wheaties | 6.9 |
| Aunt Jenny's Real Life Stories | Mon-Fri 11:45 AM | Columbia | Spry | 6.8 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Chase & Sanborn Hour (Edgar Bergen & Charlie McCarthy) | Sun 8:00 PM | NBC(Red) | Chase & Sanborn | 34.6 |
| Jell-O Program (Jack Benny) | Sun 7:00 PM | NBC(Red) | Jell-O Gelatin | 34.1 |
| Fibber McGee & Molly | Tues 9:30 PM | NBC(Red) | Johnson's Wax | 30.8 |
| One Man's Family | Sun 8:30 PM | NBC(Red) | Tender Leaf Tea | 28.7 |
| Lux Radio Theater | Mon 9:00 PM | Columbia | Lux Flakes, Lux Toilet Soap | 26.9 |
| Pepsodent Show (Bob Hope) | Tues 10:00 PM | NBC(Red) | Pepsodent Tooth Paste, Pepsodent Tooth Powder, Pepsodent Liquid Dentifrice, Pepsodent Antiseptic | 25.0 |
| Kraft Music Hall (Bing Crosby) | Thurs 10:00 PM | NBC(Red) | Kraft | 23.3 |
| Fitch Bandwagon (Tobe Reed) | Sun 7:30 PM | NBC(Red) | Fitch's Dandruff Remover Shampoo | 22.4 |
| Major Bowes Amateur Hour | Thurs 9:00 PM | Columbia | Chrysler Corporation | 21.6 |
| Kay Kyser's Kollege | Wed 10:00 PM | NBC(Red) | Lucky Strike | 21.2 |
| Pot O' Gold | Tues 8:30 PM | NBC(Red) | Tums | 21.1 |
| The Jergens Journal (Walter Winchell) | Sun 9:00 PM | NBC(Blue) | Jergens Lotion | 20.0 |
| Kate Smith Hour | Fri 8:00 PM | Columbia | Calumet, Swans Down Cake Flour | 19.6 |
| Good News Of 1940 | Thurs 9:00 PM | NBC(Red) | Maxwell House | 17.7 |
| Battle Of The Sexes | Tues 9:00 PM | NBC(Red) | Mollé Brushless | 17.5 |
| Big Town | Tues 8:00 PM | Columbia | Rinso | 17.5 |
| Gang Busters | Sat 8:00 PM | Columbia | Cue Magazine | 17.5 |
| First Nighter | Fri 9:30 PM | Columbia | Campana Italian Balm | 17.1 |
| We The People | Tues 9:00 PM | Columbia | Sanka Coffee | 16.9 |
| Town Hall Tonight | Wed 9:00 PM | NBC(Red) | Ipana, Sal Hepatica | 16.6 |
| Texaco Star Theater (Ken Murray) | Wed 9:00 PM | Columbia | Texaco | 16.4 |
| Burns & Allen Show | Wed 7:30 PM | Columbia | Hinds Honey & Almond Cream | 15.8 |
| Oxydol's Own Ma Perkins | Mon-Fri 3:15 PM | NBC(Red) | Oxydol | 10.0 |
| The O'Neills | Mon-Fri 12:15 PM | NBC(Red) | Ivory Soap, Ivory Flakes | 9.6 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC(Red) | Camay | 9.4 |
| Life Can Be Beautiful | Mon-Fri 1:00 PM | Columbia | Ivory Soap, Ivory Flakes | 9.3 |
| Road Of Life | Mon-Fri 1:45 PM | Columbia | Chipso | 9.2 |
| Kate Smith Speaks | Mon-Fri 12:00 PM | Columbia | Diamond Crystal Salt | 8.9 |
| Jack Armstrong, The All American Boy | Mon-Fri 5:30 PM | NBC(Red) | Wheaties | 8.8 |
| The Woman In White | Mon-Fri 1:15 PM | Columbia | Camay | 8.8 |
| The Story Of Mary Marlin | Mon-Fri 3:00 PM | NBC(Red) | Ivory Snow | 8.5 |
| Young Dr. Malone | Mon-Fri 2:00 PM | Columbia | Post Toasties, Huskies | 8.5 |
| Our Gal Sun | Mon-Fri 12:45 PM | Columbia | Anacin | 8.3 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | Columbia | Hopper Cosmetics | 8.2 |
| Vic & Sade | Mon-Fri 3:45 PM | NBC(Red) | Crisco | 8.2 |
| The Right To Happiness | Mon-Fri 1:30 PM | Columbia | Crisco | 8.1 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC(Red) | Phillips' Milk Of Magnesia | 7.7 |
| The Guiding Light | Mon-Fri 10:45 AM | NBC(Red) | PandG White Naphtha Soap | 7.4 |
| The Light Of The World | Mon-Fri 2:45 PM | NBC(Red) | Softasilk Cake Flour | 7.3 |
| Road Of Life | Mon-Fri 11:30 AM | NBC(Red) | Chipso | 7.3 |
| Joyce Jordan, Girl Interne | Mon-Fri 2:15 PM | Columbia | LaFrance, Satina | 7.0 |
| Valiant Lady | Mon-Fri 2:30 PM | NBC(Red) | Bisquick | 6.9 |
| The Man I Married | Mon-Fri 11:00 AM | NBC(Red) | Oxydol | 6.8 |
| Myrt & Marge | Mon-Fri 10:15 AM | Columbia | Super Suds | 6.8 |
| Aunt Jenny's Real Life Stories | Mon-Fri 11:45 AM | Columbia | Spry | 6.7 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC(Red) | Dr. Lyon's | 6.6 |
| When A Girl Marries | Mon-Fri 12:15 PM | Columbia | Prudential Insurance | 6.6 |
| Bachelor's Children | Mon-Fri 9:45 AM | Columbia | Old Dutch | 6.3 |
| Big Sister | Mon-Fri 11:30 AM | Columbia | Rinso | 6.3 |
| The Shadow | Sun 5:30 PM | Mutual | Blue Coal | 13.5 |
| The Moylan Sisters | Sun 5:00 PM | NBC(Blue) | Thrivo Dog Food | 12.4 |
| Olivio Santero | Sun 5:15 PM | NBC(Blue) | Vogt Scrapple | 9.6 |
| Quixie Doodle | Sun 5:30 PM | Columbia | Mennen | 7.9 |
| The Pause That Refreshes (André Kostelanetz's Orch.) | Sun 4:30 PM | Columbia | Coca Cola | 5.6 |
| Lincoln Highway | Sat 10:00 AM | NBC(Red) | Shinola Shoe Polish | 5.3 |
| Your Dream Come True | Sun 5:30 PM | NBC(Red) | Quaker Oats | 4.9 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Luncheon At The Waldorf | Sat 1:30 PM | NBC(Blue) | Camel Cigarettes | 4.7 |
| Metropolitan Opera Auditions | Sun 5:00 PM | NBC(Red) | Sherwin Williams Paints | 4.6 |
| Chicago Women's Symphony Orchestra | Sun 5:00 PM | Columbia | Libby-Owens-Ford Glass | 4.5 |
| The Musical Steelmakers | Sun 5:00 PM | Mutual | Wheeling Steel | 2.4 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Jell-O Program (Jack Benny) | Sun 7:00 PM | NBC(Red) | Jell-O | 36.2 |
| Chase & Sanborn Program (Edgar Bergen & Charlie McCarthy) | Sun 8:00 PM | NBC(Red) | Chase & Sanborn | 32.2 |
| Pepsodent Program (Bob Hope) | Tues 10:00 PM | NBC(Red) | Pepsodent Tooth Paste, Pepsodent Tooth Powder, Pepsodent Antiseptic | 28.2 |
| Fibber McGee & Molly | Tues 9:30 PM | NBC(Red) | Johnson's Wax | 27.4 |
| Lux Radio Theater | Mon 9:00 PM | Columbia | Lux Flakes, Lux Toilet Soap | |
| The Aldrich Family | Thurs 8:30 PM | NBC(Red) | Jell-O | 26.3 |
| The Jergens Journal (Walter Winchell) | Sun 9:00 PM | NBC(Blue) | Jergens Lotion | 24.8 |
| Maxwell House Coffee Time (Frank Morgan & Fanny Brice) | Thurs 8:00 PM | NBC(Red) | Maxwell House | 23.4 |
| Major Bowes Amateur Hour | Thurs 9:00 PM | Columbia | Chrysler Corporation | 19.8 |
| Kay Kyser's Kollege | Wed 10:00 PM | NBC(Red) | Lucky Strike | 18.8 |
| Kraft Music Hall (Bing Crosby) | Thurs 9:00 PM | NBC(Red) | Kraft | 18.6 |
| Truth Or Consequences | Sat 8:30 PM | NBC(Red) | Ivory Soap | 18.4 |
| Big Town | Wed 8:00 PM | Columbia | Rinso | 18.3 |
| Kate Smith Hour | Fri 8:00 PM | Columbia | Grape-Nuts, Grape-Nuts Flakes | 18.1 |
| . Fitch Bandwagon (Tobe Reed) | Sun 7:30 PM | NBC(Red) | Fitch's Dandruff Remover Shampoo | 17.8 |
| One Man's Family | Sun 8:30 PM | NBC(Red) | Tender Leaf Tea | 17.6 |
| Sealtest Program (Rudy Vallee) | Thurs 10:00 PM | NBC(Red) | Sealtest | 17.2 |
| Gulf Screen Guild Theater | Sun 7:30 PM | Columbia | Gulf Oil | 16.2 |
| Kaltenborn Edits The News | Tue., Thurs., Sat. 7:45 PM | NBC(Red) | Pure Oil | 16.2 |
| Lowell Thomas | Mon-Fri 6:45 PM | NBC(Blue) | Sunoco | 16.0 |
| Your Hit Parade | Sat 9:00 PM | Columbia | Lucky Strike | 15.9 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Life Can Be Beautiful | Mon-Fri 1:00 PM | Columbia | Ivory Soap, Ivory Flakes | 9.?* |
| The Woman In White | Mon-Fri 1:15 PM | Columbia | Oxydol | 9.?* |
| Kate Smith Speaks | Mon-Fri 12:00 PM | Columbia | Sanka Coffee | 8.7 |
| Pepper Young's Family | Mon-Fri 11:15 AM | NBC(Red) | PandG White Naphtha Soap | 8.?* |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | Columbia | BiSoDoL Mints, BiSoDoL Powder,Kolynos Tooth Paste | 8.?* |
| Oxydol's Own Ma Perkins | Mon-Fri 3:15 PM | NBC(Red) | Oxydol | 8.?* |
| Our Gal Sun | Mon-Fri 12:45 PM | Columbia | Anacin | 8.?* |
| Road Of Life | Mon-Fri 1:45 PM | Columbia | Chipso | 8.?* |
| Road Of Life | Mon-Fri 10:45 AM | NBC(Red) | Chipso | 8.?* |
| Against The Storm | Mon-Fri 3:00 PM | NBC(Red) | Ivory Soap, Ivory Flakes | 7.?* |
| Big Sister | Mon-Fri 12:15 PM | Columbia | Rinso | 7.?* |
| Lorenzo Jones | Mon-Fri 4:30 PM | NBC(Red) | Phillips' Face Creams | 7.?* |
| The Story Of Mary Marlin | Mon-Fri 11:00 AM | NBC(Red) | Ivory Snow | 7.?* |
| Portia Faces Life | Mon-Fri 5:15 PM | NBC(Red) | Post's Bran Flakes | 7.?* |
| The Right To Happiness | Mon-Fri 11:15 AM | NBC(Red) | Crisco | 7.?* |
| Vic & Sade | Mon-Fri 1:30 PM | Columbia | Crisco | 7.?* |
| When A Girl Marries | Mon-Fri 5:00 PM | NBC(Red) | Calumet, Swans Down Cake Flour | 7.?* |
| Young Dr. Malone | Mon-Fri 2:00 PM | Columbia | Post Toasties | 7.?* |
| Young Widder Brown | Mon-Fri 4:45 PM | NBC(Red) | Bayer Aspirin | 7.?* |
| Jack Armstrong, The All American Boy | Mon-Fri 5:30 PM | Mutual | Wheaties | 6.5 |
| Joyce Jordan, Girl Interne | Mon-Fri 2:15 PM | Columbia | LaFrance, Satina | 6.?* |
| Stella Dallas | Mon-Fri 4:15 PM | NBC(Red) | Phillips' Milk Of Magnesia | 6.?* |
| Valiant Lady | Mon-Fri 2:30 PM | NBC(Red) | Wheaties, Bisquick | 6.?* |
| Vic & Sade | Mon-Fri 3:45 PM | NBC(Red) | Crisco | 6.?* |
| The Bartons | Mon-Fri 11:30 AM | NBC(Red) | Duz | 6.?* |
| Arnold Grimm's Daughter | Mon-Fri 2:45 PM | NBC(Red) | Softasilk Cake Flour, Gold Medal Flour | 6.?* |
| Lone Journey | Mon-Fri 11:30 AM | NBC(Red) | Dreft | 6.?* |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| The Shadow | Sun 5:30 PM | Mutual | Blue Coal | 14.5 |
| William L. Shirer | Sun 5:45 PM | Columbia | Sanka Coffee | 9.9 |
| Prudential Family Hour | Sun 5:00 PM | Columbia | Prudential Insurance | 9.4 |
| Lincoln Highway | Sat 11:00 AM | NBC(Red) | Shinola Shoe Polish | 8.4 |
| The Moylan Sisters | Sun 5:00 PM | NBC(Blue) | Thrivo Dog Food | 8.2 |
| Bob Becker Talks About Dogs | Sun 3:00 PM | NBC(Red) | Red Heart Dog Food | 8.0 |
| The Pause That Refreshes (André Kostelanetz's Orch.) | Sun 4:30 PM | Columbia | Coca Cola | 8.0 |
| Tony Wons' Scrapbook | Sun 4:15 PM | NBC(Red) | Hallmark Cards | 6.4 |
| Olivio Santoro | Sun 5:15 PM | NBC(Blue) | Vogt Scrapple | 6.1 |
| Theater Of Today | Sat 12:00 Noon | Columbia | Armstrong Rugs | 5.2 |
| Metropolitan Opera Auditions | Sun 5:00 PM | NBC(Red) | Sherwin Williams Paints | 5.0 |
| George Fisher | Sun 1:15 PM | Mutual | Marrow Oil | 4.4 |
| The Musical Steelmakers | Sun 5:30 PM | NBC(Blue) | Wheeling Steel | 4.1 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Chase & Sanborn Program (Edgar Bergen & Charlie McCarthy) | Sun 8:00 PM | NBC(Red) | Chase & Sanborn | 35.2 |
| Fibber McGee & Molly | Tues 9:30 PM | NBC(Red) | Johnson's Wax | 33.3 |
| The Jergens Journal (Walter Winchell) | Sun 9:00 PM | NBC(Blue) | Jergens Lotion | 33.1 |
| Pepsodent Program (Bob Hope) | Tues 10:00 PM | NBC(Red) | Pepsodent Tooth Paste,Pepsodent Tooth Powder, Pepsodent Antiseptic, Pepsodent Tooth Brush | 31.7 |
| Jell-O Program (Jack Benny) | Sun 7:00 PM | NBC(Red) | Jell-O Gelatin,Jell-O Pudding | 31.0 |
| The Aldrich Family | Thurs 8:30 PM | NBC(Red) | Postum | 30.9 |
| Lux Radio Theater | Mon 9:00 PM | Columbia | Lux Flakes, Lux Toilet Soap | 30.?* |
| Maxwell House Coffee Time (Frank Morgan & Fanny Brice) | Thurs 8:00 PM | NBC(Red) | Maxwell House | 28.9 |
| Raleigh Cigarette Program (Red Skelton) | Tues 10:30 PM | NBC(Red) | Raleigh Cigarettes | 28.0 |
| Time To Smile (Eddie Cantor) | Wed 9:00 PM | NBC(Red) | Ipana, Sal Hepatica | 22.2 |
| Kay Kyser's Kollege | Wed 10:00 PM | NBC(Red) | Lucky Strike | 22.? * |
| Kraft Music Hall | Thurs 9:00 PM | NBC(Red) | Kraft | 21.1 |
| Major Bowes Amateur Hour | Thurs 9:00 PM | Columbia | Chrysler Corporation | 20.7 |
| Lowell Thomas | Mon-Fri 6:45 PM | NBC(Blue) | Sunoco | 20.1 |
| One Man's Family | Sun 8:30 PM | NBC(Red) | Standard Brands | 20.? * |
| Orson Welles Theater | Mon 10:00 PM | Columbia | Lady Esther Cosmetics | 20.? * |
| Fitch Bandwagon (Tobe Reed) | Sun 7:30 PM | NBC(Red) | Fitch's DandruffRemover Shampoo | 19.8 |
| Mr. District Attorney | Wed 9:30 PM | NBC(Red) | Vitalis | 19.7 |
| Sealtest Program (Rudy Vallee) | Thurs 10:00 PM | NBC(Red) | Sealtest | 19.6 |
| Kate Smith Hour | Fri 8:00 PM | Columbia | Grape-Nuts, Grape-Nuts Flakes | 19.3 |
| New Swan Program | Tues 7:30 PM | NBC(Red) | Swan Soap | 19.3 |
| Gay '90's Revue | Mon 8:30 PM | Columbia | Model Pipe Tobacco | 18.1 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Big Sister | Mon-Fri 12:15 PM | Columbia | Rinso | 8.9 |
| Aunt Jenny's Real Life Stories | Mon-Fri 11:45 PM | Columbia | Spry | 8.6 |
| Young Widder Brown | Mon-Fri 4:45 PM | NBC | Phillips' Tooth Paste, Haley's M-O | 8.6 |
| Portia Faces Life | Mon-Fri 5:15 PM | NBC | Post's Bran Flakes | 8.4 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | Columbia | BiSoDoL Mints, BiSoDoL Powder, Kolynos Tooth Paste | 8.4 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC | Phillips' Milk Of Magnesia | 8.0 |
| When A Girl Marries | Mon-Fri 5:00 PM | NBC | Calumet | 7.8 |
| Kate Smith Speaks | Mon-Fri 12:00 PM | Columbia | Sanka Coffee | 7.6 |
| Our Gal Sun | Mon-Fri 12:45 PM | Columbia | Anacin | 7.6 |
| Oxydol's Own Ma Perkins | Mon-Fri 1:15 PM | Columbia | Oxydol | 7.6 |
| Life Can Be Beautiful | Mon-Fri 1:00 PM | Columbia | Ivory Soap, Ivory Flakes | 7.5 |
| The Right To Happiness | Mon-Fri 3:45 PM | NBC | Ivory Soap | 7.5 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Camay | 7.4 |
| Lorenzo Jones | Mon-Fri 4:30 PM | NBC | Phillips' Milk Of Magnesia | 7.2 |
| Road Of Life | Mon-Fri 11:00 AM | NBC | Duz | 7.1 |
| Oxydol's Own Ma Perkins | Mon-Fri 3:15 PM | NBC | Oxydol | 6.9 |
| Vic & Sade | Mon-Fri 1:30 PM | Columbia | Ivory Flakes | 6.7 |
| The Story Of Mary Marlin | Mon-Fri 3:00 PM | NBC | Ivory Snow | 6.6 |
| Just Plain Bill | Mon-Fri 5:30 PM | NBC | Anacin | 6.5 |
| The Goldbergs | Mon-Fri 1:45 PM | Columbia | Duz | 6.2 |
| The Guiding Light | Mon-Fri 2:30 PM | NBC | Wheaties | 6.2 |
| Young Dr. Malone | Mon-Fri 2:00 PM | Columbia | Post Toasites | 6.1 |
| Backstage Wife | Mon-Fri 4:15 PM | NBC | Dr. Lyon's | 5.9 |
| Bright Horizon | Mon-Fri 11:30 AM | Columbia | Swan Soap | 5.8 |
| Jack Armstrong, The All American Boy | Mon-Fri 5:30 PM | Blue | Wheaties | 5.8 |
| Kitty Foyle | Mon-Fri 10:15 AM | Columbia | General Mills | 5.7 |
| Joyce Jordan, M.D. | Mon-Fri 2:15 PM | Columbia | Postum | 5.6 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| William L. Shirer | Sun 5:45 PM | Columbia | Sanka Coffee | 10.3 |
| Prudential Family Hour | Sun 5:00 PM | Columbia | Prudential Insurance | 9.3 |
| World News Parade | Sun 3:15 PM | NBC | Sheaffer Pens | 7.8 |
| The Pause That Refreshes (André Kostelanetz's Orch.) | Sun 4:30 PM | Columbia | Coca Cola | 7.6 |
| Westinghouse Program (John Charles Thomas) | Sun 2:30 PM | NBC | Westinghouse | 7.5 |
| Those We Love | Sun 2:00 PM | Columbia | Sanka Coffee | 6.4 |
| World News Today | Sun 2:30 PM | Columbia | Admiral Radios | 6.2 |
| Col. Stoopnagle's Stooperoos | Sun 1:45 PM | Columbia | Schutter Candy Company | 5.5 |
| Upton Close | Sun 5:15 PM | Mutual | Lumbermens Insurance | 4.9 |
| The Musical Steelmakers | Sun 5:30 PM | Blue | Wheeling Steel | 2.9 |
| Lutheran Hour | Sun 1:30 PM | Mutual | Lutheran Laymen | 2.2 |
| Pilgrim Hour | Sun 2:00 PM | Mutual | Gospel Broadcasting | 1.9 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Pepsodent Show (Bob Hope) | Tues 10:00 PM | NBC | Pepsodent Tooth Paste, Pepsodent Tooth Powder, Pepsodent Antiseptic,Pepsodent Tooth Brush | 40.9 |
| Raleigh Cigarette Program (Red Skelton) | Tues 10:30 PM | NBC | Raleigh Cigarettes | 40.7 |
| Fibber McGee & Molly | Tues 9:30 PM | NBC | Johnson's Wax | 37.7 |
| Chase & Sanborn Program(Edgar Bergen & Charlie McCarthy) | Sun 8:00 PM | NBC | Chase & Sanborn | 34.8 |
| Grape-Nuts & Grape-Nuts Flakes Program (Jack Benny) | Sun 7:00 PM | NBC | Grape-Nuts, Grape-Nuts Flakes | |
| The Aldrich Family | Thurs 8:30 PM | NBC | Postum | 31.5 |
| Mr. District Attorney | Wed 9:30 PM | NBC | Vitalis | 28.3 |
| Maxwell House Coffee Time (Frank Morgan & Fanny Brice) | Thurs 8:00 PM | NBC(Red) | Maxwell House | 27.5 |
| Lux Radio Theater | Mon 9:00 PM | Columbia | Lux Flakes, Lux Toilet Soap | 27.0 |
| Kay Kyser's Kollege | Wed 10:00 PM | NBC | Lucky Strike | 26.2 |
| Abbott & Costello Show | Thurs 10:00 PM | NBC | Camel Cigarettes | 24.6 |
| Sealtest Program (Rudy Vallee) | Thurs 9:30 PM | NBC | Sealtest | 23.8 |
| Kraft Music Hall (Bing Crosby) | Thurs 9:00 PM | NBC | Kraft | 23.1 |
| Fitch Bandwagon (Tobe Reed) | Sun 7:30 PM | NBC | Fitch's Dandruff Remover Shampoo | 22.5 |
| Texaco Star Theater (Fred Allen) | Sun 9:30 PM | Columbia | Texaco | 21.6 |
| Time To Smile | Wed 9:00 PM | NBC | Ipana, Sal Hepatica | 21.4 |
| Take It Or Leave It | Sun 10:00 PM | Columbia | Eversharp-Schick, Eversharp Pens & Pencils | 21.3 |
| Lady Esther Screen Guild Theater | Mon 10:00 PM | Columbia | Lady Esther Cosmetics | 20.9 |
| The March Of Time | Thurs 10:30 PM | NBC | Time Magazine | 19.6 |
| New Swan Program (Burns & Allen) | Tues 9:00 PM | Columbia | Swan Soap | 19.3 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| When A Girl Marries | Mon-Fri 5:00 PM | NBC | Certo | 9.0 |
| Portia Faces Life | Mon-Fri 5:15 PM | NBC | Post's Bran Flakes | 8.7 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC | Dr. Lyon's | 8.6 |
| Big Sister | Mon-Fri 12:15 PM | CBS | Rinso | 8.4 |
| The Right To Happiness | Mon-Fri 3:45 PM | NBC | Ivory Soap | 8.4 |
| Young Widder Brown | Mon-Fri 4:45 PM | NBC | Phillips' Tooth Paste, Haley's M-O | 8.2 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC | Phillips' Milk Of Magnesia | 8.0 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Camay | 7.9 |
| Kate Smith Speaks | Mon-Fri 12:00 PM | CBS | Sanka Coffee | 7.6 |
| Lorenzo Jones | Mon-Fri 4:30 PM | NBC | Bayer Aspirin, Phillips' Face Creams | 7.6 |
| The Goldbergs | Mon-Fri 1:45 PM | CBS | Duz | 7.3 |
| Just Plain Bill | Mon-Fri 5:30 PM | NBC | Anacin | 7.0 |
| Our Gal Sun | Mon-Fri 12:45 PM | CBS | Anacin | 6.9 |
| Oxydol's Own Ma Perkins | Mon-Fri 1:15 PM | CBS | Oxydol | 6.9 |
| Breakfast With Brenneman | Mon-Fri 11:00 AM | Blue | Ivory Flakes, Kellogg's Pep | 6.8 |
| Aunt Jenny's Real Life Stories | Mon-Fri 11:45 PM | CBS | Spry | 6.6 |
| Life Can Be Beautiful | Mon-Fri 1:00 PM | CBS | Ivory Soap | 6.6 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | CBS | Benefax Multi Vitamins, BiSoDoL Mints, Kolynos Tooth Paste | 6.6 |
| Oxydol's Own Ma Perkins | Mon-Fri 3:15 PM | NBC | Oxydol | 6.3 |
| Road Of Life | Mon-Fri 11:00 AM | NBC | Duz | 6.0 |
| The Light Of The World | Mon-Fri 2:30 PM | NBC | Softasilk Cake Flour, Kix, Cheerioats | 5.9 |
| Jack Armstrong, The All American Boy | Mon-Fri 5:30 PM | Blue | Wheaties | 5.6 |
| Joyce Jordan, M.D. | Mon-Fri 2:15 PM | CBS | Postum | 5.6 |
| Today's Children | Mon-Fri 2:15 PM | NBC | Bisquick | 5.6 |
| We Love & Learn | Mon-Fri 2:30 PM | CBS | Post's Raisin Bran | 5.6 |
| A Woman Of America | Mon-Fri 3:00 PM | NBC | Ivory Snow | 5.5 |
| Bright Horizon | Mon-Fri 11:30 AM | CBS | Swan Soap | 5.4 |
| Young Dr. Malone | Mon-Fri 2:00 PM | CBS | Post Toasties | 5.4 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| The Shadow | Sun 5:30 PM | Mutual | Blue Coal | 12.8 |
| Westinghouse Program (John Charles Thomas) | Sun 2:30 PM | NBC | Westinghouse | 9.3 |
| Prudential Family Hour | Sun 5:00 PM | CBS | Prudential Insurance | 8.2 |
| The Pause That Refreshes (André Kostelanetz's Orch.) | Sun 4:30 PM | CBS | Coca Cola | 8.1 |
| Stars Over Hollywood | Sat 12:30 PM | CBS | Dari-Rich | 7.3 |
| World News Parade | Sun 4:15 PM | NBC | Sheaffer Pens | 6.7 |
| Those We Love | Sun 2:00 PM | CBS | Sanka Coffee | 6.6 |
| New York Philharmonic | Sun 3:00 PM | CBS | U.S. Rubber | 5.8 |
| Theater Of Today | Sat 12:00 Noon | CBS | Armstrong Rugs | 5.7 |
| Stradivari Orchestra (Paul Lavalle) | Sun 12:30 PM | NBC | Prince Matchibelli | 5.5 |
| Irene Rich Dramas | Sun 5:45 PM | CBS | Welch's Grape Juice | 5.4 |
| NBC Symphony Orchestra | Sun 5:00 PM | NBC | General Motors | 5.4 |
| Upton Close | Sun 3:15 PM | Mutual | Lumbermens Insurance | 5.4 |
| Fun Valley (Al Pearce) | Sun 4:00 PM | Blue | Dr. Pepper | 5.3 |
| World News Today | Sun 2:30 PM | CBS | Admiral Radios | 5.3 |
| Dick Powell Show | Sat 1:00 PM | CBS | Campana Products | 5.0 |
| Report On Rationing | Sun 3:00 PM | NBC | Candy Council | 5.0 |
| The Musical Steelmakers | Sun 5:30 PM | Blue | Wheeling Steel | 4.5 |
| Burl Ives: Melodies Of Home | Sat 1:45 PM | CBS | General Mills | 4.3 |
| Mother & Dad | Sat 5:00 PM | CBS | Allegheny Steel | 4.1 |
| Ceiling Unlimited | Sun 2:00 PM | CBS | Lockheed Aircraft | 4.1 |
| Meet Corliss Archer | Sat 5:00 PM | Blue | Anchor Hocking Glass | 3.8 |
| Where Do We Stand? | Sun 5:00 PM | Blue | Clark Gum | 3.8 |
| Curt Massey Show | Sat 5:45 PM | NBC | Schutter Candy Company | 3.6 |
| Hot Copy | Sun 3:30 PM | Blue | O' Cedar Polish | 3.5 |
| Fashions In Rations | Sat 11:30 AM | CBS | Servel Refrigerators | 3.4 |
| Hook & Ladder Follies | Sat 11:00 AM | NBC | Goodyear Tires | 3.4 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Fibber McGee & Molly | Tues 9:30 PM | NBC | Johnson's Wax | 31.9 |
| Pepsodent Program (Bob Hope) | Tues 10:00 PM | NBC | Pepsodent Tooth Paste, Pepsodent Tooth Powder, Pepsodent Antiseptic, Pepsodent Tooth Brush | 31.6 |
| Raleigh Cigarette Program (Red Skelton) | Tues 10:30 PM | NBC | Raleigh Cigarettes | 31.4 |
| Chase & Sanborn Program (Edgar Bergen & Charlie McCarthy) | Sun 8:00 PM | NBC | Chase & Sanborn | 29.2 |
| Grape-Nuts & Grape-Nuts Flakes Program (Jack Benny) | Sun 7:00 PM | NBC | Grape-Nuts, Grape-Nuts Flakes | 27.9 |
| The Aldrich Family | Thurs 8:30 PM | NBC | Postum | 26.3 |
| Sealtest Village Store (Joan Davis) | Thurs 9:30 PM | NBC | Sealtest | 24.2 |
| Abbott & Costello Show | Thurs 10:00 PM | NBC | Camel Cigarettes | 24.0 |
| Mr. District Attorney | Wed 9:30 PM | NBC | Vitalis | 22.9 |
| Maxwell House Coffee Time (Frank Morgan & Fanny Brice) | Thurs 10:00 PM | NBC | Maxwell House | 22.5 |
| The Jergens Journal | Sun 9:00 PM | Blue | Jergens Lotion | 22.4 |
| Kay Kyser's Kollege | Wed 10:00 PM | NBC | Lucky Strike | 22.2 |
| Kraft Music Hall (Bing Crosby) | Thurs 9:00 PM | NBC | Kraft | 22.2 |
| Take It Or Leave It | Sun 10:00 PM | CBS | Eversharp-Schick, Eversharp Pens & Pencils | 20.2 |
| Texaco Star Theater (Fred Allen) | Sun 9:30 PM | CBS | Texaco | 19.8 |
| Your Hit Parade | Sat 9:00 PM | CBS | Lucky Strike | 19.1 |
| Lady Esther Screen Guild Theater | Mon 10:00 PM | CBS | Lady Esther Cosmetics | 19.0 |
| New Swan Show (Burns & Allen) | Tues 9:00 PM | CBS | Swan Soap | 18.1 |
| Eddie Cantor Show | Wed 9:30 PM | NBC | Ipana, Toushay | 17.7 |
| Amos 'n' Andy Show | Fri 10:00 PM | NBC | Rinso | 17.1 |
| Bob Burns Show | Thurs 7:30 PM | NBC | Lifebuoy Health Soap, Lifebuoy Shaving Cream | 17.1 |
| Mr. & Mrs. North | Wed 8:00 PM | NBC | Woodbury Facial Soap | 16.9 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| When A Girl Marries | Mon-Fri 5:00 PM | NBC | Certo | 9.2 |
| Breakfast In Hollywood | Mon-Fri 11:00 AM | Blue | Ivory Flakes, Kellogg's Pep | 8.7 |
| Oxydol's Own Ma Perkins | Mon-Fri 1:15 PM | CBS | Oxydol | 8.3 |
| Oxydol's Own Ma Perkins | Mon-Fri 3:15 PM | NBC | Oxydol | 8.3 |
| Portia Faces Life | Mon-Fri 5:15 PM | NBC | Post's Bran Flakes | 8.3 |
| Kate Smith Speaks | Mon-Fri 12:00 PM | CBS | Calumet | 7.9 |
| Our Gal Sun | Mon-Fri 12:45 PM | CBS | Anacin | 7.6 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC | Dr. Lyon's | 7.4 |
| Big Sister | Mon-Fri 12:15 PM | CBS | Rinso | 7.4 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Camay | 7.3 |
| Lorenzo Jones | Mon-Fri 4:30 PM | NBC | Bayer Aspirin | 7.2 |
| Young Widder Brown | Mon-Fri 4:45 PM | NBC | Phillips' Tooth Paste, Haley's M-O | 7.2 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC | Phillips' Milk Of Magnesia | 7.0 |
| Today's Children | Mon-Fri 2:15 PM | NBC | Bisquick | 6.9 |
| Aunt Jenny's Real Life Stories | Mon-Fri 11:45 AM | CBS | Spry | 6.6 |
| Life Can Be Beautiful | Mon-Fri 1:00 PM | CBS | Ivory Soap | 6.6 |
| The Right To Happiness | Mon-Fri 3:45 PM | NBC | Ivory Soap | 6.4 |
| Gilbert Martyn | Mon-Fri 11:30 AM | Blue | Kellogg's Cereals | 6.2 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | CBS | BiSoDoL Mints | 6.1 |
| Criso's Radio Newspaper (Bernadine Flynn) | Mon-Fri 1:30 PM | CBS | Crisco | 5.9 |
| Jack Armstrong, The All American Boy | Mon-Fri 5:30 PM | Blue | Wheaties | 5.6 |
| Just Plain Bill | Mon-Fri 5:30 PM | NBC | Anacin | 5.6 |
| Front Page Farrell | Mon-Fri 5:45 PM | NBC | Freezone | 5.5 |
| Breakfast Club | Mon-Sat 9:00 AM | Blue | Multi Sponsors | 5.4 |
| The Guiding Light | Mon-Fri 2:00 PM | NBC | Cheerioats | 5.4 |
| The Woman In White | Mon-Fri 2:30 PM | NBC | Betty Crocker Soup Ingredients | 5.4 |
| The Goldbergs | Mon-Fri 1:45 PM | CBS | Duz | 5.0 |
| Road Of Life | Mon-Fri 11:00 AM | NBC | Duz | 4.9 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| The Shadow | Sun 5:30 PM | Mutual | Blue Coal | 13.8 |
| Westinghouse Program (John Charles Thomas) | Sun 2:30 PM | NBC | Westinghouse | 10.0 |
| Theater Of Today | Sat 12:00 Noon | CBS | Armstrong Rugs | 9.1 |
| William L. Shirer | Sun 5:45 PM | CBS | Williams Shaving Cream | 8.4 |
| Stars Over Hollywood | Sat 12:30 PM | CBS | Dari-Rich | 8.1 |
| Those We Love | Sun 2:00 PM | CBS | Sanka Coffee | 8.0 |
| World News Parade | Sun 3:00 PM | NBC | Sheaffer Pens | 7.8 |
| The N-K Showroom (The Andrews Sisters) | Sun 4:30 PM | Blue | Nash, Kelvinator | 7.6 |
| Billie Burke Show | Sat 11:30 AM | CBS | Servel Refrigerators | 7.4 |
| Prudential Family Hour | Sun 5:00 PM | CBS | Prudential Insurance | 7.4 |
| Grand Central Station | Sat 1:00 PM | CBS | Pillsbury Sno Sheen Cake Flour | 6.5 |
| Nelson Eddy Show | Sun 5:30 PM | CBS | Electric Companies | 6.4 |
| Let's Pretend | Sat 11:00 AM | CBS | Cream Of Wheat | 5.7 |
| World News Today | Sun 2:30 AM | CBS | Admiral Radios | 5.1 |
| Report To The Nation | Sat 1:30 PM | CBS | Continental Can Company | 4.9 |
| Sammy Kaye's Orchestra | Sun 1:30 PM | Blue | Tangee Cosmetics | 4.8 |
| John W. Vandercook | Sat 5:30 PM | NBC | ? | 4.6 |
| Stradivari Orchestra (Paul Lavalle) | Sun 12:30 PM | NBC | Prince Matchabelli | 4.6 |
| Grand Hotel | Sat 5:00 PM | NBC | Campana Products | 4.5 |
| New York Philharmonic | Sun 3:00 PM | CBS | U.S. Rubber | 4.5 |
| Matinee Theater | Sun 2:00 PM | CBS | Vicks Vaporub, Vicks Va-Tro-Nol, Vitamins Plus | 4.4 |
| John B. Kennedy | Sun 1:00 PM | Blue | Harvel Watches | 4.3 |
| Music America Loves Best | Sun 4:30 PM | NBC | RCA Victor | 4.3 |
| NBC Symphony Orchestra | Sun 5:00 AM | NBC | General Motors | 4.2 |
| Nick Carter, Master Detective | Sun 3:30 PM | Mutual | Lin-X Cleaning Products, Kemtone | 4.2 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Pepsodent Program (Bob Hope) | Tues 10:00 PM | NBC | Pepsodent Tooth Paste, Pepsodent Tooth Powder, Pepsodent Antiseptic,Pepsodent Tooth Brush | 34.1 |
| Fibber McGee & Molly | Tues 9:30 PM | NBC | Johnson's Wax | 30.8 |
| Kraft Music Hall (Bing Crosby) | Thurs 9:00 PM | NBC | Kraft | 25.8 |
| The Jergens Journal (Walter Winchell) | Sun 9:00 PM | NBC | Jergens Lotion | 25.3 |
| Mr. District Attorney | Wed 9:30 PM | NBC | Vitalis, Ipana, Sal Hepatica | 25.1 |
| Lux Radio Theater | Mon 9:00 PM | CBS | Lux Flakes, Lux Toilet Soap | 24.5 |
| Chase & Sanborn Program (Edgar Bergen & Charlie McCarthy) | Sun 8:00 PM | NBC | Chase & Sanborn | 24.2 |
| Lucky Strike Program (Jack Benny) | Sun 7:00 PM | NBC | Lucky Strike | 24.2 |
| Sealtest Village Store (Joan Davis) | Thurs 9:30 PM | NBC | Sealtest | 24.0 |
| Lady Esther Screen Guild Theater | Mon 10:00 PM | CBS | Lady Esther Cosmetics | 23.4 |
| Eddie Cantor Show | Wed 9:00 PM | NBC | Ipana, Trushay | 21.0 |
| Abbott & Costello Show | Thurs 10:00 PM | NBC | Camel Cigarettes | 20.7 |
| Raleigh Room (Hildegarde) | Tues 10:30 PM | NBC | Raleigh Cigarettes | 19.3 |
| Take It Or Leave It | Sun 10:00 PM | CBS | Eversharp-Schick, Eversharp Pens & Pencils | 18.6 |
| Bob Burns Show | Thurs 7:30 PM | NBC | Lifebuoy Health Soap | 18.5 |
| Kay Kyser's Kollege | Wed 10:00 PM | NBC | Colgate Dental Cream, Palmolive Soap | 18.5 |
| Your Hit Parade | Sat 9:00 PM | CBS | Lucky Strike | 17.8 |
| Birds Eye Open House (Dinah Shore) | Thurs 6:30 PM | NBC | Birds Eye Frosted Foods | 17.6 |
| New Swan Show (Burns & Allen) | Mon 8:30 PM | CBS | Swan Soap | 17.6 |
| The Adventures Of The Thin Man | Fri 8:30 PM | CBS | Post Toasties | 17.3 |
| The Aldrich Family | Fri 8:00 PM | CBS | Postum | 16.9 |
| Amos 'n' Andy Show | Fri 10:00 PM | NBC | Rinso | 16.5 |
| Can You Top This? | Sat 9:30 PM | NBC | Colgate Dental Cream, Palmolive Shave Cream | 16.5 |
| Duffy's Tavern | Fri 8:30 PM | NBC | Vitalis, Trushay | 16.3 |
| The Great Gildersleeve | Sun 6:30 PM | NBC | Parkay Margarine | 16.3 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Breakfast in Hollywood | Mon-Fri 11:00 AM | Blue | Ivory Flakes, Kellogg's Pep | 8.3 |
| Oxydol's Own Ma Perkins | Mon-Fri 1:15 PM | CBS | Oxydol | 8.2 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Camay | 8.0 |
| Oxydol's Own Ma Perkins | Mon-Fri 3:15 PM | NBC | Oxydol | 7.6 |
| When A Girl Marries | Mon-Fri 5:00 PM | NBC | Sure-Jell | 7.5 |
| The Right To Happiness | Mon-Fri 3:45 PM | NBC | Ivory Soap | 7.0 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | CBS | American Home Products | 7.0 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC | Dr. Lyon's | 6.9 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC | Phillips' Milk Of Magnesia | 6.9 |
| Life Can Be Beautiful | Mon-Fri 1:00 PM | CBS | Ivory Soap | 6.8 |
| Young Widder Brown | Mon-Fri 4:45 PM | NBC | Phillips' Tooth Paste, Haley's M-O | 6.8 |
| Kate Smith Speaks | Mon-Fri 12:00 PM | CBS | Sanka Coffee | 6.7 |
| Lorenzo Jones | Mon-Fri 4:30 PM | NBC | Bayer Aspirin | 6.7 |
| Portia Faces Life | Mon-Fri 5:15 PM | NBC | Post's 40% Bran Flakes | 6.7 |
| Big Sister | Mon-Fri 12:15 PM | CBS | Rinso | 6.4 |
| Today's Children | Mon-Fri 2:15 PM | NBC | General Mills | 6.2 |
| Jack Armstrong, The All American Boy | Mon-Fri 5:30 PM | Blue | Wheaties | 6.1 |
| Our Gal Sun | Mon-Fri 12:45 PM | CBS | Anacin | 6.1 |
| Young Dr. Malone | Mon-Fri 1:30 PM | CBS | Crisco | 6.1 |
| Just Plain Bill | Mon-Fri 5:30 PM | NBC | Anacin | 5.9 |
| Gilbert Martyn | Mon-Fri 11:30 AM | Blue | Kellogg's Cereals | 5.7 |
| The Guiding Light | Mon-Fri 2:00 PM | NBC | General Mills | 5.7 |
| The Woman In White | Mon-Fri 2:30 PM | NBC | Wheaties | 5.6 |
| Breakfast Club | Mon-Sat 9:00 AM | Blue | Multi Sponsors | 5.5 |
| Front Page Farrell | Mon-Fri 5:45 PM | NBC | BiSoDoL Mints | 5.5 |
| Terry & The Pirates | Mon-Fri 5:00 PM | Blue | Quaker Puffed Wheat, Quaker Puffed Rice | 5.4 |
| Hymns Of All Churches | Mon-Thurs 2:45 PM | NBC | General Mills | 5.2 |
| Road Of Life | Mon-Fri 1:45 PM | CBS | Duz | 5.2 |
| A Woman's Life | Mon-Fri 11:30 AM | CBS | Lever Brothers | 4.9 |
| Aunt Jenny's Real Life Stories | Mon-Fri 11:45 AM | CBS | Spry | 4.9 |
| Tom Mix Ralston Straightshooters | Mon-Fri 5:45 PM | Mutual | Ralston, Instant Ralston, Shredded Ralston | 4.9 |
| My True Story | Mon-Fri 10:00 AM | Blue | Libby's Canned Foods | 4.8 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| The Shadow | Sun 5:30 PM | Mutual | Blue Coal | 11.8 |
| One Man's Family | Sun 3:30 PM | NBC | Tender Leaf Tea, Fleischmann's Yeast | 11.1 |
| Westinghouse Program | Sun 2:30 PM | NBC | Westinghouse | 9.6 |
| Carmen Cavallero's Orch. | Sun 3:00 PM | NBC | Sheaffer Pens | 9.5 |
| Prudential Family Hour | Sun 5:00 PM | CBS | Prudential Insurance | 8.7 |
| Grand Central Station | Sat 1:00 PM | CBS | Pillsbury Sno Sheen Cake Flour | 8.6 |
| Nelson Eddy Show | Sun 4:30 PM | NBC | Electric Companies | 8.4 |
| Sun Serenade (Sammy Kaye's Orchestra) | Sun 1:30 PM | NBC | Rayve Creme Shampoo | 8.2 |
| Darts For Dough | Sun 4:30 PM | Blue | Dr. Pepper | 8.0 |
| Stars Over Hollywood | Sat 12:30 PM | CBS | Dari-Rich | 7.6 |
| Gene Autry's Melody Ranch | Sun 5:30 PM | CBS | Wrigley's Spearmint Gum, Doublemint Gum | 7.5 |
| Quick As A Flash | Sun 5:30 PM | Mutual | Helbros Watches | 7.1 |
| Theater Of Today | Sat 12:00 Noon | CBS | Armstrong Rugs | 7.0 |
| Billie Burke Show | Sat 11:30 AM | CBS | Listerine Tooth Paste | 6.6 |
| Smoke Dreams | Sun 2:00 PM | Blue | La Fenrich Cigars | 6.6 |
| Murder Is My Hobby | Sun 4:00 PM | Mutual | Crystex | 6.2 |
| Radio Reader's Digest | Sun 2:00 PM | CBS | Hallmark Cards | 6.0 |
| Harvest Of Stars | Sun 2:00 PM | NBC | International Harvester | 5.8 |
| Let's Pretend | Sat 11:00 AM | CBS | Cream Of Wheat | 5.6 |
| Hollywood Startime | Sun 2:30 PM | CBS | Frigidaire | 5.5 |
| William L. Shirer | Sun 5:45 PM | CBS | Williams Shaving Cream | 5.4 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Fibber McGee & Molly | Tues 9:30 PM | NBC | Johnson's Wax | 30.8 |
| Pepsodent Program (Bob Hope) | Tues 10:00 PM | NBC | Pepsodent Tooth Paste, Pepsodent Tooth Powder | 29.8 |
| Lux Radio Theater | Mon 9:00 PM | CBS | Lux Flakes, Lux Toilet Soap | 27.0 |
| Chase & Sanborn Program (Edgar Bergen & Charlie McCarthy) | Sun 8:00 PM | NBC | Chase & Sanborn | 26.9 |
| Raleigh Cigarette Program (Red Skelton) | Tues 10:30 PM | NBC | Raleigh Cigarettes | 25.7 |
| Lucky Strike Program (Jack Benny) | Sun 7:00 PM | NBC | Lucky Strike | 24.1 |
| Lady Esther Screen Guild Theater | Mon 10:00 PM | CBS | Lady Esther Cosmetics | 23.4 |
| Fred Allen Show | Sun 8:30 PM | NBC | Blue Bonnet Margarine, Tender Leaf Tea | 22.7 |
| Mr. District Attorney | Wed 9:30 PM | NBC | Vitalis, Ipana, Sal Hepatica | 21.1 |
| The Jergens Jounral (Walter Winchell) | Sun 9:00 PM | Blue | Jergens Lotion | 20.3 |
| The Great Gildersleeve | Sun 6:30 PM | NBC | Parkay Margarine | 19.7 |
| Eddie Cantor Show | Wed 9:00 PM | NBC | Ipana, Trushay | 19.5 |
| Abbott & Costello Show | Thurs 10:00 PM | NBC | Camel Cigarettes | 19.4 |
| Sealtest Program (Jack Haley) | Thurs 9:30 PM | NBC | Sealtest | 19.3 |
| Maxwell House Coffee Time (Burns & Allen) | Thurs 8:00 PM | NBC | Maxwell House | 19.1 |
| Take It Or Leave It | Sun 10:00 PM | CBS | Eversharp-Schick, Eversharp Pens & Pencils | 18.8 |
| A Date With Judy | Tues 8:30 PM | NBC | Tums | 18.4 |
| Joan Davis Time | Mon 8:30 PM | CBS | Swan Soap | 18.1 |
| New Fitch Bandwagon (Cass Daley) | Sun 7:30 PM | NBC | Fitch's Dandruff Remover Shampoo | 18.0 |
| Kraft Music Hall (Bing Crosby) | Thurs 9:00 PM | NBC | Kraft | 17.5 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| When A Girl Marries | Mon-Fri 5:00 PM | NBC | Sure Jell | 8.8 |
| The Right To Happiness | Mon-Fri 3:45 PM | NBC | Ivory Soap | 8.1 |
| Portia Faces Life | Mon-Fri 5:15 PM | NBC | Post's 40% Bran Flakes | 7.9 |
| Breakfast In Hollywood | Mon-Fri 11:00 AM | ABC | Ivory Flakes, Kellogg's Pep | 7.5 |
| Oxydol's Own Ma Perkins | Mon-Fri 1:15 PM | CBS | Oxydol | 7.5 |
| Our Gal Sun | Mon-Fri 12:45 PM | CBS | Anacin | 7.3 |
| Young Widder Brown | Mon-Fri 4:45 PM | NBC | Phillips' Tooth Paste, Haley's M-O | 7.3 |
| Big Sister | Mon-Fri 1:00 PM | CBS | Ivory Soap | 7.2 |
| Oxydol's Own Ma Perkins | Mon-Fri 3:15 PM | NBC | Oxydol | 7.2 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Camay | 7.2 |
| Lorenzo Jones | Mon-Fri 4:30 PM | NBC | Bayer Aspirin | 7.0 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | CBS | BiSoDoL Mints | 6.7 |
| Aunt Jenny's Real Life Stories | Mon-Fri 12:15 PM | CBS | Spry | 6.5 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC | Dr. Lyon's | 6.5 |
| Just Plain Bill | Mon-Fri 5:30 PM | NBC | Anacin | 6.5 |
| Young Dr. Malone | Mon-Fri 1:30 PM | CBS | Crisco | 6.3 |
| Kate Smith Speaks | Mon-Fri 12:00 PM | CBS | Sanka Coffee | 6.2 |
| Breakfast Club | Mon-Fri 9:00 AM | ABC | Swift & Company, Philco Radios, Kellogg's Cereals | 6.1 |
| Rosemary | Mon-Fri 11:45 AM | CBS | Ivory Snow | 6.1 |
| Front Page Farrell | Mon-Fri 5:45 PM | NBC | BiSoDoL Mints | 6.0 |
| The New Adventures Of Perry Mason | Mon-Fri 2:15 PM | CBS | Camay, Ivory Flakes | 5.7 |
| The Second Mrs. Burton | Mon-Fri 2:00 PM | CBS | LaFrance, Satina | 5.7 |
| Life Can Be Beautiful | Mon-Fri 3:00 PM | NBC | Crisco, Ivory Flakes | 5.6 |
| The Woman In White | Mon-Sat 2:15 PM | NBC | Wheaties | 5.4 |
| Road Of Life | Mon-Fri 1:45 PM | CBS | Duz | 5.3 |
| Tom Mix Ralston Straightshooters | Mon-Fri 5:45 PM | Mutual | Ralston, Shredded Ralston | 5.3 |
| My True Story | Mon-Thurs 10:00 AM | ABC | Libby's Canned Foods | 5.2 |
| Joyce Jordan, M.D. | Mon-Fri 10:45 AM | NBC | Dreft | 4.9 |
| General Electric House Party (Art Linkletter) | Mon-Fri 4:00 PM | CBS | General Electric Appliances | 4.7 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC | Phillips' Milk Of Magnesia | 4.7 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| The Shadow | Sun 5:00 PM | Mutual | Blue Coal | 13.3 |
| Carmen Cavallero's Orchestra | Sun 3:00 PM | NBC | Sheaffer Pens | 11.6 |
| One Man's Family | Sun 3:30 PM | NBC | Tender Leaf Tea, Fleischmann's Yeast, Royal Pudding | 10.1 |
| Harvest Of Stars | Sun 2:00 PM | NBC | International Harvester | 9.4 |
| Stars Over Hollywood | Sat 12:30 PM | CBS | Dari-Rich | 8.9 |
| Counterspy | Sun 5:30 PM | ABC | Bit O' Honey | 8.9 |
| The House Of Mystery | Sun 4:00 PM | Mutual | Post Toasties | 8.8 |
| The Quiz Kids | Sun 4:00 PM | NBC | Alka Seltzer, One A Day | 8.3 |
| County Fair | Sat 1:30 PM | CBS | Borden's Dairy Products | 8.1 |
| Sammy Kaye's Serenade | Sun 1:30 PM | ABC | Richard Hudnut | 7.9 |
| RCA Victor Show | Sun 2:00 PM | NBC | RCA Victor | 7.7 |
| The Hour Of Charm | Sun 4:30 PM | CBS | Electric Companies | 7.4 |
| True Detective Mysteries | Sun 4:30 PM | Mutual | Oh Henry! | 7.3 |
| Hoagy Carmichael Show | Sun 5:30 PM | CBS | Luden's Cough Drops | 7.1 |
| Prudential Family Hour | Sun 5:00 PM | CBS | Prudential Insurance | 6.9 |
| Grand Central Station | Sat 1:00 PM | CBS | Pillsbury Sno Sheen Cake Flour | 6.8 |
| Quick As A Flash | Sun 5:30 PM | Mutual | Helbros Watches | 6.8 |
| Let's Pretend | Sat 11:00 AM | CBS | Cream Of Wheat | 6.5 |
| Theater Of Today | Sat 12:00 Noon | CBS | Armstrong Rugs | 6.3 |
| Give & Take | Sat 2:00 PM | CBS | Toni Home Permanent | 6.2 |
| World Front | Sat 12:00 Noon | NBC | Bunte Candy Company | 5.3 |
| William L. Shirer | Sun 5:45 PM | CBS | Williams Shaving Cream | 5.1 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Fibber McGee & Molly | Tues 9:30 PM | NBC | Johnson's Wax | 30.2 |
| Pepsodent Program (Bob Hope) | Tues 10:00 PM | NBC | Pepsodent Tooth Paste,Pepsodent Tooth Powder | 30.2 |
| Chase & Sanborn Program (Edgar Bergen & Charlie McCarthy) | Sun 8:00 PM | NBC | Chase & Sanborn | 27.4 |
| Lucky Strike Program (Jack Benny) | Sun 7:00 PM | NBC | Lucky Strike | 27.0 |
| Raleigh Cigarette Program (Red Skelton) | Tues 10:30 PM | NBC | Raleigh Cigarettes | 25.4 |
| Fred Allen Show | Sun 8:30 PM | NBC | Blue Bonnet Margarine, Tender Leaf Tea | 24.9 |
| Lux Radio Theater | Mon 9:00 PM | CBS | Lux Flakes, Lux Toilet Soap | 23.8 |
| Lady Esther Screen Guild Theater | Mon 10:00 PM | CBS | Lady Esther Cosmetics | 23.8 |
| Amos 'n' Andy Show | Tues 9:00 PM | NBC | Rinso | 22.5 |
| Mr. District Attorney | Wed 9:30 PM | NBC | Ipana, Sal Hepatica | 22.4 |
| The Jergens Journal | Sun 9:00 PM | ABC | Jergens Lotion | 22.0 |
| Fitch Bandwagon (Phil Harris-Alice Faye) | Sun 7:30 PM | NBC | Fitch's Dandruff Remover Shampoo | 21.0 |
| Duffy's Tavern | Wed 9:00 PM | NBC | Ipana, Trushay | 19.4 |
| Suspense | Thurs 8:00 PM | CBS | Roma Wine | 18.0 |
| Maxwell House Coffee Time (Burns & Allen) | Thurs 8:30 PM | NBC | Maxwell House | 17.9 |
| Judy Canova Show | Sat 10:00 PM | NBC | Colgate Tooth Powder, Palmolive Soap | 17.8 |
| Bob Hawk Show | Mon 7:30 PM | CBS | Camel Cigarettes | 17.6 |
| Blondie | Sun 7:30 PM | CBS | Super Suds | 17.3 |
| Take It Or Leave It | Sun 10:00 PM | CBS | Eversharp-Schick, Eversharp Pens & Pencils | 17.2 |
| Eddie Cantor Show | Thurs 10:30 PM | NBC | Pabst Blue Ribbon | 17.1 |
| The Great Gildersleeve | Wed 8:30 PM | NBC | Parkay Margarine | 16.9 |
| The Aldrich Family | Thurs 8:00 PM | NBC | Grape-Nuts | 16.8 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Big Sister | Mon-Fri 1:00 PM | CBS | Ivory Soap | 7.9 |
| Oxydol's Own Ma Perkins | Mon-Fri 1:15 PM | CBS | Oxydol | 7.8 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | CBS | Aerowax, Hopper's White Clay Pack | 7.5 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC | Dr. Lyon's | 7.4 |
| Our Gal Sun | Mon-Fri 12:45 PM | CBS | Anacin | 7.4 |
| When A Girl Marries | Mon-Fri 5:00 PM | NBC | Calumet | 7.3 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC | Phillips' Milk Of Magnesia | 7.2 |
| Arthur Godfrey Time | Mon-Fri 11:00 AM | CBS | Chesterfield | 6.9 |
| Breakfast In Hollywood | Mon-Fri 11:00 AM | ABC | Ivory Flakes, Kellogg's Pep | 6.8 |
| Lorenzo Jones | Mon-Fri 4:30 PM | NBC | Bayer Aspirin | 6.7 |
| The Right To Happiness | Mon-Fri 5:15 PM | NBC | Ivory Soap | 6.7 |
| Portia Faces Life | Mon-Fri 5:15 PM | NBC | Post's 40% Bran Flakes, Postum | 6.6 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Camay | 6.5 |
| Breakfast Club | Mon-Fri 9:00 AM | ABC | Swift & Company, Philco Radios, Kellogg's Cereals | 6.4 |
| Young Widder Brown | Mon-Fri 4:45 PM | NBC | Phillips' Tooth Paste, Haley's M-O | 6.4 |
| Aunt Jenny's Real Life Stories | Mon-Fri 12:15 PM | CBS | Spry | 6.3 |
| My True Story | Mon-Fri 10:00 AM | ABC | Libby's Canned Foods | 6.2 |
| Just Plain Bill | Mon-Fri 5:30 PM | NBC | Anacin | 6.0 |
| Rosemary | Mon-Fri 11:45 AM | CBS | Ivory Snow | 6.0 |
| Grand Slam | Mon-Fri 11:30 AM | CBS | Wonder Bread | 5.9 |
| Oxydol's Own Ma Perkins | Mon-Fri 3:15 PM | NBC | Oxydol | 5.9 |
| The Guiding Light | Mon-Fri 1:45 PM | CBS | Duz | 5.7 |
| Road Of Life | Mon-Fri 10:30 AM | NBC | Duz | 5.6 |
| Front Page Farrell | Mon-Sat 5:45 PM | NBC | Aerowax, Kolynos Tooth Paste | 5.5 |
| Young Dr. Malone | Mon-Fri 1:30 PM | CBS | Crisco | 5.3 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| The Shadow | Sun 5:00 PM | Mutual | Blue Coal | 13.0 |
| Harvest Of Stars | Sun 2:00 PM | NBC | International Harvester | 11.2 |
| True Detective Mysteries | Sun 4:30 PM | Mutual | Oh Henry! | 10.9 |
| Eddie Howard's Orchestra | Sun 3:00 PM | NBC | Sheaffer Pens | 9.9 |
| The Quiz Kids | Sun 4:00 PM | NBC | Alka Seltzer, One A Day | 9.8 |
| Theater Of Today | Sat 12:00 Noon | CBS | Armstrong Rugs | 9.1 |
| Stars Over Hollywood | Sat 12:30 PM | CBS | Dari-Rich | 9.0 |
| Counterspy | Sun 5:30 PM | ABC | Bit O' Honey | 8.0 |
| RCA Victor Program | Sun 2:00 PM | NBC | RCA Victor | 8.0 |
| Grand Central Station | Sat 1:00 PM | CBS | Pillsbury Sno Sheen Cake Flour | 7.8 |
| Quick As A Flash | Sun 5:30 PM | Mutual | Helbros Watches | 7.5 |
| The House Of Mystery | Sun 4:00 PM | Mutual | Post Toasties | 7.4 |
| Juvenile Jury | Sun 3:30 PM | Mutual | Gaines Dog Food | 6.8 |
| County Fair | Sat 1:30 PM | CBS | Borden's Dairy Products | 6.0 |
| Adventurer's Club | Sat 11:30 AM | CBS | Sheaffer Pens | 5.9 |
| The Hour Of Charm | Sun 5:30 PM | CBS | Electric Companies | 5.9 |
| Ford Theater | Sun 5:00 PM | NBC | Ford Motor Company | 5.7 |
| Give & Take | Sat 2:00 PM | CBS | Toni Home Permanent | 5.6 |
| Here's To You | Sun 5:15 PM | CBS | Hires Root Beer | 4.7 |
| Archie Andrews | Sat 10:30 AM | NBC | Swift's Premium Franks | 4.6 |
| Let's Pretend | Sat 11:00 AM | CBS | Cream Of Wheat | 4.3 |
| William L. Shirer | Sun 1:00 PM | Mutual | Piedmont Clothes | 3.9 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Fred Allen Show | Sun 8:30 PM | NBC | Ford Motor Company | 28.7 |
| Fibber McGee & Molly | Tues 9:30 PM | NBC | Johnson's Wax | 27.7 |
| Chase & Sanborn Program (Edgar Bergen & Charlie McCarthy) | Sun 8:00 PM | NBC | Chase & Sanborn | 26.2 |
| Lucky Strike Program (Jack Benny) | Sun 7:00 PM | NBC | Lucky Strike | 26.0 |
| Truth Or Consequences | Sat 8:30 PM | NBC | Duz | 25.7 |
| Pepsodent Program (Bob Hope) | Tues 10:00 PM | NBC | Pepsodent Tooth Paste, Pepsodent Tooth Powder | 24.7 |
| Amos 'n' Andy Show | Tues 9:00 PM | NBC | Rinso | 24.7 |
| Lux Radio Theater | Mon 9:00 PM | CBS | Lux Flakes, Lux Toilet Soap | 22.9 |
| Fitch Bandwagon (Phil Harris-Alice Faye) | Sun 7:30 PM | NBC | Fitch's Dandruff Remover Shampoo | 22.2 |
| The Jergens Journal (Walter Winchell) | Sun 9:00 PM | ABC | Jergens Lotion | 21.9 |
| Raleigh Cigarette Program(Red Skelton) | Tues 10:30 PM | NBC | Raleigh Cigarettes | 21.8 |
| Kraft Music Hall (Al Jolson) | Thurs 9:00 PM | NBC | Kraft | 21.4 |
| Mr. District Attorney | Wed 9:30 PM | NBC | Ipana, Sal Hepatica | 21.2 |
| Arthur Godfrey & His Talent Scouts | Mon 8:30 PM | CBS | Lipton Tea, Lipton Soup | 20.8 |
| Duffy's Tavern | Wed 9:00 PM | NBC | Vitalis, Trushay | 19.1 |
| Sealtest Program (Jack Carson) | Thurs 9:30 PM | NBC | Sealtest | 18.6 |
| Life Of Riley | Sat 8:00 PM | NBC | Dreft, Prell | 18.4 |
| Maxwell House Coffee Time (Burns & Allen) | Thurs 8:30 PM | NBC | Maxwell House | 18.1 |
| My Friend Irma | Mon 10:00 PM | CBS | Swan Soap | 18.1 |
| Bob Hawk Show | Thurs 10:00 PM | NBC | Camel Cigarettes | 18.0 |
| This Is Your FBI | Fri 8:30 PM | ABC | Equitable Insurance | 17.1 |
| Judy Canova Show | Sat 9:30 PM | NBC | Halo, Super Suds, Colgate Dental Cream | 16.8 |
| Philco Radio Time (Bing Crosby) | Wed 10:00 PM | ABC | Philco Radios | 16.8 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Oxydol's Own Ma Perkins | Mon-Fri 1:15 PM | CBS | Oxydol | 9.1 |
| When A Girl Marries | Mon-Fri 5:00 PM | NBC | Calumet | 8.2 |
| Portia Faces Life | Mon-Fri 5:15 PM | NBC | Post's 40% Bran Flakes, Postum | 7.8 |
| Lorenzo Jones | Mon-Fri 4:30 PM | NBC | Bayer Aspirin | 7.6 |
| Our Gal Sun | Mon-Fri 12:45 PM | CBS | Anacin | 7.6 |
| Young Widder Brown | Mon-Fri 4:45 PM | NBC | Phillips' Tooth Paste, Haley's M-O | 7.4 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC | Dr. Lyon's | 7.3 |
| Just Plain Bill | Mon-Fri 5:30 PM | NBC | Anacin | 7.2 |
| The Guiding Light | Mon-Fri 1:45 PM | CBS | Duz | 7.1 |
| Arthur Godfrey Time | Mon-Fri 10:30 AM | CBS | Chesterfield, Nabisco, Glass Wax | 7.0 |
| Rosemary | Mon-Fri 11:45 AM | CBS | Ivory Snow | 7.0 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC | Phillips' Milk Of Magnesia | 7.0 |
| Front Page Farrell | Mon-Fri 5:45 PM | NBC | Aerowax, Kolynos Tooth Paste | 6.8 |
| Oxydol's Own Ma Perkins | Mon-Fri 3:15 PM | NBC | Oxydol | 6.8 |
| Young Dr. Malone | Mon-Fri 1:30 PM | CBS | Crisco | 6.8 |
| Aunt Jenny's Real Life Stories | Mon-Fri 12:15 PM | CBS | Spry | 6.7 |
| The Right To Happiness | Mon-Fri 3:45 PM | NBC | Ivory Soap | 6.7 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | CBS | Aerowax, Hopper's White Clay Pack | 6.6 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Camay | 6.5 |
| Big Sister | Mon-Fri 1:00 PM | CBS | Ivory Soap, Spic and Span | 6.2 |
| My True Story | Mon-Fri 10:00 AM | ABC | Libby's Canned Foods | 6.2 |
| The Second Mrs. Burton | Mon-Fri 2:00 PM | CBS | Post Toasties | 6.2 |
| Grand Slam | Mon-Fri 11:30 AM | CBS | Wonder Bread | 6.1 |
| Life Can Be Beautiful | Mon-Fri 3:00 PM | NBC | Spic and Span | 5.8 |
| Perry Mason | Mon-Fri 2:15 PM | CBS | Tide | 5.7 |
| Wendy Warren & The News | Mon-Fri 12:00 PM | CBS | Maxwell House | 5.7 |
| Jack Armstrong, The All American Boy | (Alternating Weeks)Mon., Wed., Fri. 5:30 PMTue. & Thurs. 5:30 PM | ABC | Wheaties | 5.4 |
| Sky King | (Alternating Weeks)Tue. & Thurs. 5:30 PMMon., Wed., Fri. 5:30 PM | ABC | Peter Pan Peanut Butter | 5.1 |
| Breakfast Club | Mon-Fri 9:00 AM | ABC | Swift & Company, Philco Radios, Kellogg's Cereals | 4.8 |
| General Electric House Part (Art Linkletter) | Mon-Fri 4:00 PM | CBS | General Electric Appliances | 4.8 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| The Shadow | Sun 5:00 PM | Mutual | Blue Coal | 13.2 |
| True Detective Mysteries | Sun 4:30 PM | Mutual | Oh Henry! | 10.7 |
| Grand Central Station | Sat 12:30 PM | CBS | Pillsbury Sno Sheen Cake Flour | 8.9 |
| Quick As A Flash | Sun 5:30 PM | Mutual | Helbros Watches | 8.9 |
| The House Of Mystery | Sun 4:00 PM | Mutual | Post Toasties | 8.0 |
| Theater Of Today | Sat 12:00 Noon | CBS | Armstrong Rugs | 7.5 |
| Give & Take | Sat 1:30 PM | CBS | Toni Home Permanent, Toni Creme Shampoo | 7.0 |
| The Quiz Kids | Sun 4:00 PM | NBC | Alka Seltzer, One A Day | 6.8 |
| Stars Over Hollywood | Sat 1:00 PM | CBS | Armour Star Foods | 6.7 |
| Junior Miss | Sat 11:30 AM | CBS | Rayve Creme Shampoo, Rayve Home Permanent | 6.6 |
| One Man's Family | Sun 3:30 PM | NBC | Chase & Sanborn, Blue Bonnet Margarine | 6.6 |
| Strike It Rich | Sun 5:30 PM | CBS | Luden's Cough Drops | 6.6 |
| True Or False | Sat 5:30 PM | Mutual | Shotwell Candy Company | 5.8 |
| Juvenile Jury | Sun 3:30 PM | Mutual | Gaines Dog Food | 5.3 |
| Let's Pretend | Sat 11:00 AM | CBS | Cream Of Wheat | 4.8 |
| Smilin' Ed McConnell | Sat 11:30 AM | NBC | Buster Brown Shoes | 4.6 |
| Longines Choraliers | Sun 5:00 PM | CBS | Longines Watches | 4.3 |
| Longines Symphonette | Sun 2:00 PM | CBS | Longines Watches | 4.1 |
| RCA Victor Show | Sun 5:30 PM | NBC | RCA Victor | 28.6 |
| New York Philharmonic | Sun 3:00 PM | CBS | Mobilgas/Socony Oil | 3.7 |
| Handy Man | Sat 2:00 PM | CBS | William Wise | 3.6 |
| Metropolitan Opera | Sat 2:00 PM | ABC | Texaco | 3.5 |
| Get More Out Of Life | Sat 2:15 PM | CBS | William Wise | 3.4 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Lux Radio Theater | Mon 9:00 PM | CBS | Lux Flakes, Lux Toilet Soap | 28.6 |
| Fibber McGee & Molly | Tues 9:30 PM | NBC | Johnson's Wax | 26.9 |
| Lucky Strike Program (Jack Benny) | Sun 7:00 PM | CBS | Lucky Strike | 26.4 |
| Kaiser-Frazer News (Walter Winchell) | Sun 9:00 PM | ABC | Kaiser-Frazer | 25.0 |
| New Swan Show (Bob Hope) | Tues 9:00 PM | NBC | Swan Soap | 23.8 |
| Arthur Godfrey & His Talent Scouts | Mon 8:30 PM | CBS | Lipton Tea, Lipton Soup | 22.1 |
| My Friend Irma | Mon 10:00 PM | CBS | Pepsodent Tooth Paste | 21.5 |
| Amos 'n' Andy Show | Sun 7:30 PM | CBS | Rinso | 20.1 |
| Stop The Music! | Sun 8:00 PM | ABC | Old Gold, Smith Brothers Cough Drops | 20.0 |
| People Are Funny | Tues 10:30 PM | NBC | Raleigh Cigarettes | 19.1 |
| A Day In The Life Of Dennis Day | Sat 10:00 PM | NBC | Palmolive Soap, Palmolive Shave Cream | 17.7 |
| Big Town | Tues 10:00 PM | NBC | Lifebuoy Health Soap | 17.7 |
| Mr. District Attorney | Wed 9:30 PM | NBC | Ipana, Sal Hepatica | 17.6 |
| Duffy's Tavern | Wed 9:00 PM | NBC | Vitalis, Mum, Benex Shave Cream | 17.3 |
| Casey, Crime Photographer | Thurs 9:30 PM | CBS | Toni Home Permanent, Toni Creme Shampoo | 16.8 |
| Suspense | Thurs 9:00 PM | CBS | Auto-Lite | 16.4 |
| Bob Hawk Show | Mon 10:30 PM | CBS | Camel Cigarettes | 16.2 |
| Maxwell House Coffee Time (Burns & Allen) | Thurs 8:30 PM | NBC | Maxwell House | 16.1 |
| Phil Harris-Alice Faye Show | Sun 7:30 PM | NBC | Rexall | 16.1 |
| This Is Your FBI | Fri 8:30 PM | ABC | Equitable Insurance | 16.1 |
| Mr. Keen, Tracer Of Lost Persons | Thurs 8:30 PM | CBS | Anacin, Kolynos Tooth Paste | 15.9 |
| The Fat Man | Fri 8:00 PM | ABC | Pepto Bismol | 15.7 |
| Philco Radio Time (Bing Crosby) | Wed 10:00 PM | ABC | Philco Radios | 15.7 |
| Truth Or Consequences | Sat 8:30 PM | NBC | Duz | 15.6 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | CBS | Aerowax, Hopper's White Clay Pack | 11.0 |
| Arthur Godfrey Time | Mon-Fri 10:15 AM | CBS | Chesterfield, Nabisco, Glass Wax | 10.5 |
| Wendy Warren & The News | Mon-Fri 12:00 PM | CBS | Maxwell House | 10.2 |
| Aunt Jenny's Real Life Stories | Mon-Fri 12:15 PM | CBS | Spry | 10.1 |
| Our Gal Sun | Mon-Fri 12:45 PM | CBS | Anacin | 9.9 |
| The Right To Happiness | Mon-Fri 3:45 PM | NBC | Ivory Soap | 9.9 |
| Road Of Life | Mon-Fri 3:15 PM | NBC | Crisco | 9.9 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Camay | 9.4 |
| Big Sister | Mon-Fri 1:00 PM | CBS | Ivory Soap, Spic and Span | 9.3 |
| Oxydol's Own Ma Perkins | Mon-Fri 1:15 PM | CBS | Oxydol | 9.2 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC | Dr. Lyon's | 8.9 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC | Phillips' Milk Of Magnesia | 8.8 |
| The Guiding Light | Mon-Fri 1:45 PM | CBS | Duz | 8.7 |
| Perry Mason | Mon-Fri 2:15 PM | CBS | Tide | 8.6 |
| Rosemary | Mon-Fri 11:45 AM | CBS | Ivory Snow | 8.0 |
| The Second Mrs. Burton | Mon-Fri 2:00 PM | CBS | Post Toasties | 8.0 |
| Straight Arrow | Mon., Wed., Fri. 5:30 PM | Mutual | Nabisco Shredded Wheat | 7.8 |
| Alka Seltzer Time (Curt Massey) | Mon-Fri 5:45 PM | CBS | Alka Seltzer | 7.7 |
| When A Girl Marries | Mon-Fri 5:00 PM | NBC | Calumet | 7.7 |
| Young Widder Brown | Mon-Fri 4:45 PM | NBC | Phillips' Tooth Paste, Haley's M-O | 7.7 |
| Lorenzo Jones | Mon-Fri 4:30 PM | NBC | Dreft | 7.6 |
| Portia Faces Life | Mon-Fri 5:15 PM | NBC | Post's 40% Bran Flakes, Postum | 7.6 |
| Tom Mix Ralston Straightshooters | Mon., Wed., Fri. 5:30 PM | Mutual | Ralston, Shredded Ralston | 7.6 |
| Life Can Be Beautiful | Mon-Fri 3:00 PM | NBC | Spic and Span | 7.2 |
| Young Dr. Malone | Mon-Fri 1:30 PM | CBS | Crisco | 7.1 |
| This Is Nora Drake | Mon-Fri 2:30 PM | CBS | Toni Home Permanent | 7.0 |
| Grand Slam | Mon-Fri 11:30 AM | CBS | Wonder Bread | 6.9 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Grand Central Station | Sat 12:30 PM | CBS | Pillsbury Sno Sheen Cake Flour | 13.4 |
| True Detective Mysteries | Sun 5:30 PM | CBS | Oh Henry! | 12.3 |
| Theater Of Today | Sat 12:00 Noon | CBS | Armstrong Rugs | 11.9 |
| Give & Take | Sat 1:30 PM | CBS | Toni Home Permanent, Toni Creme Shampoo | 10.8 |
| Martin Kane, Private Eye | Sun 4:30 PM | Mutual | Sano Cigarettes | 10.5 |
| The Shadow | Sun 5:00 PM | Mutual | Bromo Quinine | 10.5 |
| County Fair | Sat 2:00 PM | CBS | Borden's Dairy Products | 9.9 |
| Junior Miss | Sat 11:30 AM | CBS | Rayve Creme Shampoo, Rayve Home Permanent | 9.8 |
| The House Of Mystery | Sun 4:00 PM | Mutual | Post Toasties | 8.4 |
| Fred Waring's Orchestra & Chorus | Sat 10:00 AM | NBC | Green Giant Canned Vegetables | 6.8 |
| Mary Lee Taylor | Sat 10:30 AM | NBC | Pet Evaporated Milk | 6.7 |
| The Quiz Kids | Sun 3:30 PM | NBC | Alka Seltzer, One A Day | 6.5 |
| Smilin' Ed McConnell | Sat 11:30 AM | NBC | Buster Brown Shoes | 6.3 |
| Juvenile Jury | Sun 3:30 PM | Mutual | Gaines Dog Food | 5.7 |
| Metropolitan Opera | Sat 2:00 PM | ABC | Texaco | 5.5 |
| Handy Man | Sat 2:00 PM | CBS | William Wise | 4.3 |
| Get More Out Of Life | Sat 2:15 PM | CBS | William Wise | 4.3 |
| Lassie | Sat 11:00 PM | NBC | Red Heart Dog Food | 4.2 |
| Harvest Of Stars | Sun 5:30 PM | NBC | International Harvester | 3.9 |
| The Greatest Story Ever Told | Sun 5:30 PM | ABC | Goodyear Tires | 3.5 |
| National Farm & Home Hour | Sat 1:00 PM | NBC | Allis Chalmers | 3.4 |
| True Or False | Sat 5:00 PM | Mutual | Anahist Antihistamine, Anahist Atomizer | 3.3 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Lucky Strike Program (Jack Benny) | Sun 7:00 PM | CBS | Lucky Strike | 25.3 |
| Lux Radio Theater | Mon 9:00 PM | CBS | Lux Flakes, Lux Toilet Soap | 25.2 |
| Arthur Godfrey & His Talent Scouts | Mon 8:30 PM | CBS | Lipton Tea, Lipton Soup, Lipton Frostee | 21.3 |
| My Friend Irma | Mon 10:00 PM | CBS | Pepsodent Tooth Paste | 20.8 |
| Edgar Bergen- Charlie McCarthy Show | Sun 8:00 PM | CBS | Coca Cola | 20.4 |
| Amos 'n' Andy Show | Sun 7:30 PM | CBS | Rinso | 19.7 |
| Mystery Theater | Tues 8:00 PM | CBS | Phillips' Milk Of Magnesia, Bayer Aspirin | 19.0 |
| Red Skelton Show | Sun 8:30 PM | CBS | Tide | 19.0 |
| The FBI In Peace & War | Thurs 8:00 PM | CBS | Lava Soap | 18.2 |
| Bing Crosby Show | Wed 9:30 PM | CBS | Chesterfield | 18.0 |
| Walter Winchell | Sun 9:00 PM | ABC | Richard Hudnut | 18.0 |
| Mr. Keen, Tracer Of Lost Persons | Thurs 8:30 PM | CBS | Anacin, Kolynos Tooth Paste | 17.9 |
| Dr. Christian | Wed 8:00 PM | CBS | Vaseline Petroleum Jelly,Vaseline Hair Tonic,Vaseline Cream Hair Tonic | 17.0 |
| Casey, Crime Photographer | Thurs 9:30 PM | CBS | Philip Morris | 16.9 |
| Fibber McGee & Molly | Tues 9:30 PM | NBC | Johnson's Wax | 16.9 |
| Judy Canova Show | Sat 10:00 PM | NBC | Halo, Colgate Dental Cream,Super Suds | 16.9 |
| You Bet Your Life | Wed 9:00 PM | CBS | DeSoto, Plymouth | 16.9 |
| Life With Luigi | Tues 9:00 PM | CBS | Wrigley's Spearmint Gum | 16.4 |
| Youth Opportunity Program (Horace Heidt) | Sun 9:30 PM | CBS | Philip Morris | 16.2 |
| Bob Hawk Show | Mon 10:30 PM | CBS | Camel Cigarettes | 16.1 |
| Inner Sanctum Mystery | Mon 8:00 PM | CBS | Bromo Seltzer | 16.0 |
| Life Of Riley | Fri 10:00 PM | NBC | Pabst Blue Ribbon | 15.8 |
| Mr. Chameleon | Wed 8:00 PM | CBS | Bayer Aspirin | 15.6 |
| Mr. District Attorney | Wed 9:30 PM | NBC | Vitalis, Sal Hepatica | 15.6 |
| Suspense | Thurs 9:00 PM | CBS | Auto Lite | 15.6 |
| Beulah | Mon-Fri 7:00 PM | CBS | Dreft | 15.5 |
| The Great Gildersleeve | Wed 8:30 PM | NBC | Parkay Margarine | 15.3 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Oxydol's Own Ma Perkins | Mon-Fri 1:15 PM | CBS | Oxydol | 9.4 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | CBS | Aerowax, Hopper's White Clay Pack | 9.3 |
| Big Sister | Mon-Fri 1:00 PM | CBS | Ivory Soap, Spic and Span | 8.9 |
| Our Gal Sun | Mon-Fri 12:45 PM | CBS | Anacin | 8.9 |
| The Guiding Light | Mon-Fri 1:45 PM | CBS | Duz | 8.3 |
| Wendy Warren & The News | Mon-Fri 12:00 PM | CBS | Maxwell House | 8.2 |
| Aunt Jenny's Real Life Stories | Mon-Fri 12:15 PM | CBS | Spry | 7.7 |
| Rosemary | Mon-Fri 11:45 AM | CBS | Ivory Snow | 7.7 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC | Dr. Lyon's | 7.6 |
| Young Dr. Malone | Mon-Fri 1:30 PM | CBS | Crisco, Joy | 7.6 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Camay | 7.5 |
| The Right To Happiness | Mon-Fri 3:45 PM | NBC | Ivory Soap, Duz | 7.4 |
| Perry Mason | Mon-Fri 2:15 PM | CBS | Tide | 6.9 |
| Road Of Life | Mon-Fri 3:15 PM | NBC | Crisco | 6.9 |
| Sky King | Tues. & Thurs. 5:30 PM | Mutual | Peter Pan Peanut Butter | 6.9 |
| When A Girl Marries | Mon-Fri 5:00 PM | NBC | Calumet | 6.9 |
| My True Story | Mon-Fri 10:00 AM | Mutual | Phillips' Milk Of Magnesia, Bayer Aspirin | 6.8 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC | Phillips' Milk Of Magnesia | 6.8 |
| Mark Trail | Mon., Wed., Fri. 5:00 PM | Mutual | Kellogg's Pep, Kellogg's Corn Flakes | 6.7 |
| Straight Arrow | Tues. & Thurs. 5:00 PM | Mutual | Nabisco Shredded Wheat | 6.7 |
| Arthur Godfrey Time | Mon-Fri 10:00 AM | CBS | Multi Sponsors | 6.6 |
| Young Widder Brown | Mon-Fri 4:45 PM | NBC | Phillips' Tooth Paste, Haley's M-O | |
| Clyde Beatty's Adventures | Mon., Wed., Fri. 5:30 PM | Mutual | Kellogg's Cereals | 6.5 |
| Portia Faces Life | Mon-Fri 5:15 PM | NBC | Post's 40% Bran Flakes, Postum | |
| Double Or Nothing | Mon-Fri 2:00 PM | NBC | Campbell's Soup, Campbell's Pork & Beans | |
| Welcome Travelers | Mon-Fri 10:00 AM | NBC | Drene, Lava Soap, Spic and Span | |
| Pillsbury House Party (Art Linkletter) | Mon-Fri 10:30 AM | CBS | Pillsbury | 6.1 |
| The Second Mrs. Burton | Mon-Fri 2:00 PM | CBS | General Foods | 6.0 |
| Alka Seltzer Time (Curt Massey) | Mon-Fri 5:45 PM | CBS | Alka Seltzer | 5.9 |
| Front Page Farrell | Mon-Fri 5:45 PM | NBC | Aerowax, Kolynos Tooth Paste | 5.9 |
| Lorenzo Jones | Mon-Fri 4:30 PM | NBC | Dreft | 5.9 |
| This Is Nora Drake | Mon-Fri 2:30 PM | CBS | Toni Home Permanent | 5.9 |
| Life Can Be Beautiful | Mon-Fri 3:00 PM | NBC | Spic and Span | 5.5 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Stars Over Hollywood | Sat 1:00 PM | CBS | Armour Star Foods | 10.0 |
| Theater Of Today | Sat 12:00 Noon | CBS | Armstrong Rugs | 9.9 |
| True Detective Mysteries | Sun 5:30 PM | Mutual | Oh Henry! | 9.0 |
| Let's Pretend | Sat 11:00 AM | CBS | Cream Of Wheat | 8.4 |
| Grand Central Station | Sat 12:30 PM | CBS | Pillsbury Sno Sheen Cake Flour | 8.3 |
| The Shadow | Sun 5:00 PM | Mutual | U.S. Air Force Recruiting | 8.2 |
| Somerset Maugham Theater | Sat 11:30 AM | CBS | By-Mark | 7.8 |
| Give & Take | Sat 1:30 PM | CBS | Toni Home Permanent | 7.6 |
| Martin Kane, Private Eye | Sun 4:30 PM | Mutual | Sano Cigarettes | 6.7 |
| Morton Downey Show | Sat 10:30 AM | CBS | Coca Cola | 6.2 |
| Mary Lee Taylor | Sat 10:30 AM | NBC | Pet Evaporated Milk | 5.8 |
| Smilin' Ed McConnell | Sat 11:30 AM | NBC | Buster Brown Shoes | 5.4 |
| Music With The Hormel Girls | Sat 2:00 PM | CBS | Spam, Dinty Moore Beef Stew,Hormel Canned Foods | 4.8 |
| Longines Symphonette | Sun 2:00 PM | CBS | Longines Watches | 4.7 |
| Metropolitan Opera | Sat 2:00 PM | ABC | Texaco | 4.6 |
| Eric Severeid | Sun 5:45 PM | CBS | Chamberlain's Lotion | 4.6 |
| Carnation Family Party | Sat 10:00 AM | CBS | Carnation Evaporated Milk | 4.4 |
| Arthur Godfrey Digest | Sun 4:30 PM | CBS | Reddi-Wip | 4.3 |
| Frank Sinatra Show | Sun 5:00 PM | CBS | Multi Sponsors | 4.1 |
| American Forum | Sun 1:30 PM | NBC | American Truck Association | 4.0 |
| The Falcon | Sun 4:00 PM | NBC | Kraft Salad Oil, Kraft Caramels | 4.0 |
| The Quiz Kids | Sun 3:00 PM | NBC | Alka Seltzer, One A Day | 4.0 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Lux Radio Theater | Mon 9:00 PM | CBS | Lux Flakes, Lux Toilet Soap | 21.0 |
| Lucky Strike Program (Jack Benny) | Sun 7:00 PM | CBS | Lucky Strike | 19.9 |
| Amos 'n' Andy Show | Sun 7:30 PM | CBS | Rexall | 16.9 |
| Arthur Godfrey & His Talent Scouts | Mon 8:30 PM | CBS | Lipton Tea, Lipton Soup,Lipton Frostee | 16.3 |
| Edgar Bergen-Charlie McCarthy Show | Sun 8:00 PM | CBS | Coca Cola | 15.9 |
| Walter Winchell | Sun 9:00 PM | ABC | Richard Hudnut | 15.7 |
| Red Skelton Show | Sun 8:30 PM | CBS | Tide | 14.3 |
| Fibber McGee & Molly | Tues 9:30 PM | NBC | Pet Milk | 13.7 |
| You Bet Your Life | Wed 9:00 PM | NBC | DeSoto, Plymouth | 13.7 |
| Father Knows Best | Thurs 8:30 PM | NBC | Post Toasties | 13.4 |
| My Friend Irma | Mon 10:00 PM | CBS | Pepsodent Tooth Paste | 13.4 |
| Mr. Chameleon | Wed 8:00 PM | CBS | Bayer Aspirin | 13.2 |
| Mr. District Attorney | Wed 9:30 PM | NBC | Vitalis, Sal Hepatica | 13.0 |
| Hollywood Star Playhouse | Mon 8:30 PM | CBS | Bromo Seltzer | 12.9 |
| The Big Story | Wed 10:00 PM | NBC | Pall Mall Famous Cigarettes | 12.8 |
| People Are Funny | Tues 10:30 PM | NBC | Raleigh Cigarettes | 12.8 |
| Bob Hope Show | Tues 9:00 PM | NBC | Chesterfield | 12.7 |
| Dr. Christian | Wed 8:30 PM | CBS | Vaseline Petroleum Jelly, Vaseline Hair Tonic,Vaseline Cream Hair Tonic | 12.7 |
| Mystery Theater | Tues 8:00 PM | CBS | Phillips' Milk Of Magnesia,Bayer Aspirin | 12.6 |
| Gene Autry's Melody Ranch | Sat 8:00 PM | CBS | Wrigley's Spearmint Gum,Wrigley's Doublemint | 12.4 |
| Big Town | Tues 10:00 PM | NBC | Lifebuoy Health Soap | 12.3 |
| Life With Luigi | Tues 9:00 PM | CBS | Wrigley's Spearmint Gum | 12.3 |
| Baby Snooks Show | Tues 8:30 PM | NBC | Tums | 12.0 |
| Mr. & Mrs. North | Tues 8:30 PM | CBS | Palmolive Soap, Halo | 12.0 |
| The Aldrich Family | Thurs 8:00 PM | NBC | Jell-O Gelatin, Jell-O Pudding & Pie Filling | 11.9 |
| Truth Or Consequences | Tues 9:30 PM | CBS | Philip Morris | 11.9 |
| Beulah | Mon-Fri 7:00 PM | CBS | Dreft | 11.6 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | CBS | Aerowax, Hopper's White Clay Pack | 8.4 |
| Our Gal Sun | Mon-Fri 12:45 PM | CBS | Anacin | 7.6 |
| Perry Mason | Mon-Fri 2:15 PM | CBS | Tide | 7.2 |
| Aunt Jenny's Real Life Stories | Mon-Fri 12:15 PM | CBS | Spry | 7.1 |
| Arthur Godfrey Time | Mon-Fri 10:00 AM | CBS | Multi Sponsors | 7.0 |
| Oxydol's Own Ma Perkins | Mon-Fri 1:15 PM | CBS | Oxydol | 7.0 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Camay, Joy | 7.0 |
| The Guiding Light | Mon-Fri 1:45 PM | CBS | Duz | 7.0 |
| This Is Nora Drake | Mon-Fri 2:30 PM | CBS | Toni Home Permanent | 6.9 |
| The Right To Happiness | Mon-Fri 3:45 PM | NBC | Ivory Soap, Duz | 6.8 |
| Road Of Life | Mon-Fri 3:15 PM | NBC | Crisco | 6.8 |
| Wendy Warren & The News | Mon-Fri 12:00 PM | CBS | Maxwell House | 6.7 |
| Big Sister | Mon-Fri 1:00 PM | CBS | Ivory Soap, Spic and Span | 6.6 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC | Phillips' Milk Of Magnesia | 6.5 |
| Strike It Rich | Mon-Fri 11:00 AM | NBC | Vel Powder, Colgate Dental Cream | |
| Backstage Wife | Mon-Fri 4:00 PM | NBC | Dreft | 6.3 |
| The Brighter Day | Mon-Fri 2:45 PM | CBS | Ivory Flakes, Cheer | 6.2 |
| Double Or Nothing | Mon-Fri 10:30 AM | NBC | Campbell's Soup, Campbell's Pork & Beans | 6.1 |
| The Second Mrs. Burton | Mon-Fri 2:00 PM | CBS | Post Toasties, Jell-O Gelatin | 6.0 |
| Alka Seltzer Time (Curt Massey) | Mon-Fri 5:45 PM | CBS | Alka Seltzer | 5.9 |
| Young Widder Brown | Mon-Fri 4:30 PM | NBC | Phillips' Tooth Paste, Haley's M-O | 5.9 |
| Young Dr. Malone | Mon-Fri 1:30 PM | CBS | Crisco, Joy | 5.8 |
| The Woman In My House | Mon-Fri 4:45 PM | NBC | SweetHeart Soap | 5.7 |
| Life Can Be Beautiful | Mon-Fri 3:00 PM | NBC | Tide | 5.6 |
| My True Story | Mon-Fri 10:00 AM | ABC | Phillips' Milk Of Magnesia, Bayer Aspirin | 5.5 |
| Wild Bill Hickok | Mon., Wed., Fri. 5:30 PM | Mutual | Kellogg's Sugar Corn Pops | 5.5 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| True Detective Mysteries | Sun 5:30 PM | Mutual | Oh Henry! | 8.4 |
| The Shadow | Sun 5:00 PM | Mutual | Wildroot Cream-Oil | 7.6 |
| Grand Central Station | Sat 1:00 PM | CBS | White Rain, Prom Home Permanent | 7.5 |
| Theater Of Today | Sat 12:00 Noon | CBS | Armstrong Rugs | 7.0 |
| Martin Kane, Private Eye | Sun 4:30 PM | NBC | Sano Cigarettes | 6.2 |
| City Hospital | Sat 1:30 PM | CBS | Arrid, Carter's Little Liver Pills | 5.7 |
| Stars Over Hollywood | Sat 12:30 PM | CBS | Carnation Evaporated Milk | 5.5 |
| Let's Pretend | Sat 11:00 AM | CBS | Cream Of Wheat | 5.1 |
| Give & Take | Sat 11:00 AM | CBS | Cannon Mills | 4.9 |
| King Arthur Godfrey's Roundtable | Sun 5:00 PM | CBS | Kingan's Canned Foods | 4.8 |
| Mary Lee Taylor | Sat 10:30 AM | NBC | Pet Evaporated Milk | 4.2 |
| Somerset Maugham Theater | Sat 11:30 AM | NBC | By-Mart | 4.2 |
| National Farm & Home Hour | Sat 1:00 PM | NBC | Allis Chalmers | 4.0 |
| American Forum Of The Air | Sun 2:00 PM | NBC | American Truck Association | 3.3 |
| Hour Of Decision (Billy Graham) | Sun 3:30 PM | ABC | Billy Graham | 3.0 |
| Old Fashioned Revival Hour | Sun 4:00 PM | ABC | Gospel Broadcasting | 2.9 |
| Space Patrol | Sat 10:30 AM | ABC | Ralston, Instant Ralston | 2.6 |
| Sun Gatherin' | Sun 8:30 AM | ABC | General Foods | 2.5 |
| Man On The Farm Quiz | Sat 12:00 Noon | Mutual | Quaker Oats | 2.3 |
| Radio Bible Class | Sun 10:00 AM | Mutual | Bible Class | 1.8 |
| Voice Of Prophecy | Sun 10:30 AM | Mutual | Voice, Inc. | 1.8 |
| Lutheran Hour | Sun 1:30 PM | Mutual | Lutheran Laymen | 1.5 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Amos 'n' Andy Show | Sun 7:30 PM | CBS | Rexall | 17.0 |
| Lucky Strike Program (Jack Benny) | Sun 7:00 PM | CBS | Lucky Strike | 16.2 |
| Lux Radio Theater | Mon 9:00 PM | CBS | Lux Flakes, Lux Toilet Soap | 15.0 |
| Edgar Bergen- Charlie McCarthy Show | Sun 8:00 PM | CBS | Coca Cola | 14.7 |
| Walter Winchell | Sun 9:00 PM | ABC | Richard Hudnut | 12.8 |
| Our Miss Brooks | Sun 6:30 PM | CBS | Colgate Dental Cream, Palmolive Shave Cream | 11.8 |
| Mr. & Mrs. North | Tues 8:30 PM | CBS | Palmolive Soap | 11.5 |
| Suspense | Mon 8:00 PM | CBS | Auto Lite | 11.3 |
| People Are Funny | Tues 8:00 PM | CBS | Mars Forever Yours, Mars Milky Way | 11.1 |
| Dragnet | Thurs 9:00 PM | NBC | Fatima Cigarettes | 11.0 |
| Arthur Godfrey & His Talent Scouts | Mon 8:30 PM | CBS | Lipton Tea, Lipton Soup, Lipton Frostee | 10.9 |
| This Is Your FBI | Fri 8:30 PM | ABC | Equitable Insurance | 10.8 |
| Fibber McGee & Molly | Tues 9:30 PM | NBC | Pet Milk | 10.7 |
| You Bet Your Life | Wed 9:00 PM | NBC | DeSoto, Plymouth | 10.5 |
| The Big Story | Wed 9:30 PM | NBC | Pall Mall Famous Cigarettes | 10.1 |
| Mr. Keen, Tracer Of Lost Persons | Thurs 8:30 PM | NBC | Anacin, Chesterfield, RCA Victor, Dentyne, Beeman's Pepsin Gum | 10.1 |
| Dr. Christian | Wed 8:30 PM | CBS | Vaseline Petroleum Jelly, Vaseline Hair Tonic, Vaseline Cream Hair Tonic | 10.0 |
| The Adventures Of Ozzie & Harriet | Fri 9:00 PM | ABC | H. J. Heinz 57 Varieties | 10.0 |
| Life With Luigi | Thurs 9:00 PM | CBS | Wrigley's Spearmint Gum | 9.8 |
| Gang Busters | Sat 9:00 PM | CBS | Post Cereals | 9.4 |
| Mr. District Attorney | Fri 9:30 PM | ABC | Vitalis, Sal Hepatica, Bufferin | 9.3 |
| Bob Hawk Show | Mon 10:30 PM | CBS | Camel Cigarettes | 9.2 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | CBS | Aerowax, Hopper's White Clay Pack | 7.5 |
| Our Gal Sun | Mon-Fri 12:45 PM | CBS | Anacin | 7.2 |
| Aunt Jenny's Real Life Stories | Mon-Fri 12:15 PM | CBS | Spry | 6.9 |
| Wendy Warren & The News | Mon-Fri 10:00 PM | CBS | Maxwell House | 6.9 |
| Arthur Godfrey Time | Mon-Fri 10:00 AM | CBS | Multi Sponsors | 6.5 |
| Oxydol's Own Ma Perkins | Mon-Fri 1:15 PM | CBS | Oxydol | 6.4 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Duz, Camay | 6.4 |
| Road Of Life | Mon-Fri 1:00 PM | CBS | Crisco | 6.2 |
| The Right To Happiness | Mon-Fri 3:45 PM | NBC | Tide, Joy, Dreft | 6.2 |
| This Is Nora Drake | Mon-Fri 2:30 PM | NBC | Toni Home Permanent, Air wick, Nylast | 6.2 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC | Blue Cheer | 6.1 |
| The Guiding Light | Mon-Fri 1:45 PM | CBS | Duz | 6.1 |
| Road Of Life | Mon-Fri 3:00 PM | NBC | Crisco | 6.0 |
| Perry Mason | Mon-Fri 2:15 PM | CBS | Tide | 5.8 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC | Phillips' Milk Of Magnesia | 5.6 |
| The Brighter Day | Mon-Fri 2:45 PM | CBS | Blue Cheer | 5.6 |
| Double Or Nothing | Mon-Fri 10:30 AM | NBC | Campbell's Soup, Campbell's Pork & Beans | 5.5 |
| Welcome Travelers | Mon-Fri 10:00 AM | NBC | Blue Cheer, Prell, Spic and Span, Joy | 5.5 |
| Rosemary | Mon-Fri 11:45 AM | CBS | Ivory Snow | 5.4 |
| Strike It Rich | Mon-Fri 11:00 AM | NBC | Colgate Dental Cream, Vel Powder | 5.3 |
| Life Can Be Beautiful | Mon-Fri 3:00 PM | NBC | Tide | 5.2 |
| Julie Of Hilltop House | Mon-Fri 3:00 PM | CBS | Alka Seltzer | 5.1 |
| The Woman In My House | Mon-Fri 4:45 PM | NBC | SweetHeart Soap | 5.1 |
| Wild Bill Hickok | Mon., Wed., Fri. 5:30 PM | Mutual | Kellogg's Sugar Corn Pops | 5.1 |
| The Second Mrs. Burton | Mon-Fri 2:00 PM | CBS | Post Toasties, Postum | 5.0 |
| Young Widder Brown | Mon-Fri 4:30 PM | NBC | Phillips' Tooth Paste, Haley's M-O | 5.0 |
| Sky King | Tues. & Thurs. 5:30 PM | Mutual | Peter Pan Peanut Butter | 4.9 |
| Young Dr. Malone | Mon-Fri 1:30 PM | CBS | Crisco, Joy | 4.9 |
| Alka Seltzer Time (Curt Massey) | Mon-Fri 5:45 PM | CBS | Alka Seltzer | 4.8 |
| My True Story | Mon-Fri 10:00 AM | ABC | Phillips' Milk Of Magnesia, Bayer Aspirin | 4.8 |
| The Doctor's Wife | Mon-Fri 5:45 PM | NBC | Ex-Lax | 4.5 |
| Bobby Benson | Mon 5:00 PM | Mutual | Kraft | 4.4 |
| Lorenzo Jones | Mon-Fri 5:30 PM | NBC | Colgate Dental Cream, Palmolive Soap, Fab | 4.4 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Stars Over Hollywood | Sat 12:30 PM | CBS | Carnation Evaporated Milk | 4.9 |
| True Detective Mysteries | Sun 5:30 PM | Mutual | Oh Henry! | 4.8 |
| Theater Of Today | Sat 12:00 Noon | CBS | Armstrong Rugs | 4.5 |
| The Shadow | Sun 5:00 PM | Mutual | Multi Sponsors | 4.1 |
| National Farm & Home Hour | Sat 1:00 PM | NBC | Allis Chalmers | 4.0 |
| Fun For All | Sat 1:00 PM | CBS | White Rain, Prom Home Permanent | 3.9 |
| Longines Symphonette | Sun 2:00 PM | CBS | Longines Watches | 3.4 |
| Music With The Hormel Girls | Sat 2:00 PM | CBS | Spam, Dinty Moore Beef Stew, Hormel Canned Foods | 3.3 |
| Hollywood Star Playhouse | Sun 5:00 PM | NBC | American Association Of Bakers | 3.3 |
| Space Patrol | Sat 10:30 AM | ABC | Ralston, Instant Ralston | 3.2 |
| Let's Pretend | Sat 11:00 AM | CBS | Cream Of Wheat | 3.1 |
| World News Today | Sun 5:30 PM | CBS | Admiral Radios | 3.1 |
| City Hospital | Sat 1:30 PM | CBS | Arrid, Carter's Little Liver Pills | 3.0 |
| Mary Lee Taylor | Sat 10:30 AM | NBC | Pet Evaporated Milk | 2.8 |
| Counterspy | Sun 5:30 PM | NBC | Gulf Oil | 2.5 |
| King Arthur Godfrey's Roundtable | Sun 5:00 PM | CBS | Kingan's Canned Foods | 2.5 |
| New York Philharmonic | Sun 2:30 PM | CBS | Willys Motors | 2.5 |
| Give & Take | Sat 11:30 AM | CBS | Cannon Mills | 2.4 |
| Hour Of Decision (Billy Graham) | Sun 3:30 PM | ABC | Billy Graham | 2.2 |
| Sun Gatherin | Sun 8:30 AM | CBS | General Foods | 2.2 |
| Man On The Farm Quiz | Sat 12:00 Noon | Mutual | Quaker Oats | 1.5 |
| Lutheran Hour | Sun 1:30 PM | Mutual | Lutheran Laymen | 1.4 |
| Old Fashioned Revival Hour | Sun 4:00 PM | ABC | Gospel Broadcasting | 1.3 |
| Radio Bible Class | Sun 10:00 AM | Mutual | Bible Class | 1.3 |
| Bad To God Hour | Sun 9:30 AM | Mutual | Chr Reformed | 0.9 |
| Frank & Ernest | Sun 11:00 AM | Mutual | Dawn Bible | 0.9 |
| Herald Of Truth | Sun 1:00 PM | ABC | Church Of Christ | 0.9 |
| Voice Of Prophecy | Sun 9:30 AM | ABC | Voice, Inc. | 0.9 |
| Voice Of Prophecy | Sun 10:30 AM | Mutual | Voice, Inc. | 0.8 |
Program Title |
Time |
Network |
Sponsor |
C.A.B. Rating |
|---|---|---|---|---|
| Amos 'n' Andy Show | Sun 7:30 PM | CBS | Rexall | 14.2 |
| Lucky Strike Program (Jack Benny) | Sun 7:00 PM | CBS | Lucky Strike | 12.8 |
| Edgar Bergen- Charlie McCarthy Show | Sun 8:00 PM | CBS | Richard Hudnut | 11.9 |
| People Are Funny | Tues 8:00 PM | CBS | Mars Forever Yours, Mars Milky Way | 14.1 |
| Lux Radio Theater | Mon 9:00 PM | CBS | Lux Flakes, Lux Toilet Soap, Silver Dust, Chlorodent | 11.0 |
| Our Miss Brooks | Sun 6:30 PM | CBS | Colgate Dental Cream, Palmolive Shave Cream | 9.4 |
| Life With Luigi | Tues 9:00 PM | CBS | Wrigley's Spearmint Gum | 8.8 |
| You Bet Your Life | Wed 9:00 PM | NBC | DeSoto, Plymouth | 8.5 |
| My Little Margie | Sun 8:30 PM | CBS | Philip Morris | 8.3 |
| Suspense | Mon 8:00 PM | CBS | Auto Lite | 8.1 |
| Mr. & Mrs. North | Tues 8:30 PM | CBS | Palmolive Soap, Halo | 7.9 |
| The Big Story | Wed 9:30 PM | NBC | Pall Mall Famous Cigarettes | 7.9 |
| Bob Hawk Show | Mon 10:00 PM | CBS | Camel Cigarettes | 7.8 |
| The Great Gildersleeve | Wed 8:30 PM | NBC | Parkay Margarine, Kraft Salad Oil, Kraft Mustard | 7.6 |
| Fibber McGee & Molly | Tues 9:30 PM | NBC | Reynolds Wrap, Reynolds Aluminum | 7.4 |
| Gene Autry's Melody Ranch | Sat 8:00 PM | CBS | Wrigley's Spearmint Gum, Wrigley's Doublemint | 7.4 |
| My Friend Irma | Tues 9:30 PM | CBS | Camel Cigarettes | 7.4 |
| Arthur Godfrey & His Talent Scouts | Mon 8 :30 PM | CBS | Lipton Tea, Lipton Soup, Lipton Frostee | 7.3 |
| Gang Busters | Sat 9:00 PM | CBS | Post Cereals | 7.1 |
| Philip Morris Playhouse | Wed 9:00 PM | CBS | Philip Morris | 6.9 |
| The FBI In Peace & War | Wed 8:00 PM | CBS | Lava Soap, Brylcreem, Nescafé | 6.7 |
| Dr. Christian | Wed 8:30 PM | CBS | Vaseline Petroleum Jelly, Vaseline Hair Tonic, Vaseline Cream Hair Tonic | 6.6 |
| The Railroad Hour | Mon 8:00 PM | NBC | America's Railroads | 6.6 |
| Bing Crosby Show | Thurs 9:30 PM | CBS | General Electric | 6.5 |
| Father Knows Best | Thurs 8:30 PM | NBC | Postum | 6.5 |
| Theater Guild Of The Air | Sun 8:30 PM | NBC | U.S. Steel | 6.5 |
| Program Title | Time | Network | Sponsor | C.A.B. Rating |
|---|---|---|---|---|
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | CBS | Aerowax, Wizard Wick | 6.9 |
| Our Gal Sun | Mon-Fri 12:45 PM | CBS | Anacin, BiSoDoL Mints, Chef Boy-Ar-Dee | 6.8 |
| The Guiding Light | Mon-Fri 1:45 PM | CBS | Duz | 6.8 |
| Wendy Warren & The News | Mon-Fri 12:00 PM | CBS | Maxwell House | 6.5 |
| This Is Nora Drake | Mon-Fri 2:30 PM | CBS | Bristol-Myers | 6.4 |
| Aunt Jenny's Real Life Stories | Mon-Fri 12:15 PM | CBS | Spry | 6.3 |
| Oxydol's Own Ma Perkins | Mon-Fri 1:15 PM | CBS | Oxydol | 6.2 |
| The Brighter Day | Mon-Fri 2:45 PM | CBS | Blue Cheer | 6.1 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC | Blue Cheer | 6 |
| Perry Mason | Mon-Fri 2:15 PM | CBS | Tide | 6 |
| Arthur Godfrey Time | Mon-Fri 10:00 AM | CBS | Multi Sponsors | 5.7 |
| The Right To Happiness | Mon-Fri 3:45 PM | NBC | Tide, Dreft, Joy | 5.7 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC | Phillips' Milk Of Magnesia, Bayer Aspirin | 5.7 |
| Young Dr. Malone | Mon-Fri 1:30 PM | CBS | Crisco, Joy | 5.7 |
| The Second Mrs. Burton | Mon-Fri 2:00 PM | CBS | Post Toasties, Jell-O | 5.6 |
| Road Of Life | Mon-Fri 1:00 PM | CBS | Crisco | 5.5 |
| Rosemary | Mon-Fri 11:45 AM | NBC | Ivory Snow, Camay | 5.5 |
| Julie Of Hilltop House | Mon-Fri 3:00 PM | CBS | Alka Seltzer | 5.3 |
| Young Widder Brown | Mon-Fri 4:30 PM | NBC | Phillips' Tooth Paste, Haley's M-O | 5.3 |
| House Party (Art Linkletter) | Mon-Fri 3:15 PM | CBS | Multi Sponsors | 5.1 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Duz, Camay | 5.1 |
| My True Story | Mon-Fri 10:00 AM | ABC | Phillips' Milk Of Magnesia, Bayer Aspirin | 4.7 |
| Wild Bill Hickok | Mon., Wed., Fri. 5:30 PM | Mutual | Kellogg's Sugar Corn Pops | 4.7 |
| Road Of Life | Mon-Fri 3:15 PM | NBC | Crisco | 4.6 |
| Sky King | Tues. & Thurs. 5:30 PM | Mutual | Peter Pan Peanut Butter | 4.5 |
| Strike It Rich | Mon-Fri 11:00 AM | NBC | Colgate Dental Cream, Vel Powder, Halo | 4.5 |
| The Woman In My House | Mon-Fri 4:45 PM | NBC | SweetHeart Soap | 4.5 |
| Whispering Streets | Mon-Fri 10:25 AM | ABC | General Mills | 4.5 |
| Lorenzo Jones | Mon-Fri 5:30 PM | NBC | Colgate Dental Cream, Palmolive Soap, Fab | 4.3 |
| Alka Seltzer Time (Curt Massey) | Mon-Fri 5:45 PM | CBS | Alka Seltzer | 4.1 |
| Front Page Farrell | Mon-Fri 5:15 PM | NBC | Aerowax, Kolynos Tooth Powder, Melcalose, Chef Boy-Ar-Dee, Autobrite | 4 |
| Sgt. Preston Of The Yukon | Tues., & Thurs. 5:00 PM | Mutual | Quaker Puffed Wheat, Quaker Puffed Rice | 4 |
| Welcome Travelers | Mon-Fri 10:00 AM | NBC | Spic and Span, Joy, Blue Cheer, Prell | 4 |
| The Phrase That Pays | Mon-Fri 11:30 AM | NBC | Colgate-Palmolive | 3.9 |
| Program Title | Time | Network | Sponsor | C.A.B. Rating |
|---|---|---|---|---|
| Stars Over Hollywood | Sat 12:30 PM | CBS | Carnation Evaporated Milk | 5.5 |
| City Hospital | Sat 1:00 PM | CBS | Arrid, Carter's Little Liver Pills | 4.7 |
| Mary Lee Taylor | Sat 10:30 AM | NBC | Pet Evaporated Milk | 3.8 |
| Music With The Hormel Girls | Sat 1:30 PM | CBS | Spam, Dinty Moore Beef Stew,Hormel Canned Foods | 3.2 |
| Space Patrol | Sat 10:30 AM | ABC | Ralston, Instant Ralston | 3.1 |
| National Farm & Home Hour | Sat 1:00 PM | NBC | Allis Chalmers | 2.9 |
| Hour Of Decision (Billy Graham) | Sun 3:30 PM | ABC | Billy Graham | 2.4 |
| The Greatest Story Ever Told | Sun 5:30 PM | ABC | Goodyear Tires | 2.4 |
| Man On The Farm Quiz | Sat 12:00 Noon | Mutual | Quaker Oats | 2 |
| Old Fashioned Revival Hour | Sun 4:00 PM | ABC | Gospel Broadcasting | 1.9 |
| Sun Gatherin' | Sun 8:30 AM | CBS | General Foods | 1.9 |
| Lutheran Hour | Sun 1:30 PM | Mutual | Lutheran Laymen | 1.5 |
| Radio Bible Class | Sun 10:00 AM | Mutual | Bible Class | 1.3 |
| Herald Of Truth | Sun 1:00 PM | ABC | Church Of Christ | 1.2 |
| Voice Of Prophecy | Sun 10:30 AM | Mutual | Voice, Inc. | 1.1 |
| Frank & Ernest | Sun 11:00 AM | Mutual | Dawn Bible | 1 |
| Voice Of Prophecy | Sun 9:30 AM | ABC | Voice, Inc. | 1 |
| Wings Of Healing | Sun 9:00 AM | Mutual | Dr. Thomas Wyatt | 0.7 |
| Healing Waters (Oral Roberts) | Sun 2:00 PM | ABC | Oral Roberts | 0.4 |
| Revival Time | Sun 10:30 AM | ABC | Assemblies Of God | 0.3 |
| World Of Tomorrow | Sun 12:30 PM | ABC | Church Of God | 0.3 |
| Program Title | Time | Network | Sponsor | C.A.B. Rating |
|---|---|---|---|---|
| People Are Funny | Tues 8:00 PM | CBS | Mars Forever Yours, Mars Milky Way | 8.4 |
| Amos 'n' Andy Show | Sun 7:30 PM | CBS | Rexall | 8.2 |
| Lucky Strike Program (Jack Benny) | Sun 7:00 PM | CBS | Lucky Strike | 8.2 |
| My Little Margie | Sun 8:30 PM | CBS | Philip Morris | 6.5 |
| Our Miss Brooks | Sun 6:30 PM | CBS | Colgate Dental Cream, Palmolive Shave Cream | 6.3 |
| The Big Story | Wed 9:30 PM | NBC | Pall Mall Famous Cigarettes | 6.3 |
| Lux Radio Theater | Mon 9:00 PM | CBS | Lux Flakes, Lux Toilet Soap, Lux Liquid | 6.2 |
| You Bet Your Life | Wed 9:00 PM | NBC | DeSoto, Plymouth | 6.2 |
| Mr. & Mrs. North | Tues 8:30 PM | CBS | Palmolive Soap | 6.1 |
| Walk A Mile | Wed 8:00 PM | NBC | Camel Cigarettes | 6.1 |
| Bing Crosby Show | Sun 8:00 PM | CBS | General Electric | 6 |
| My Friend Irma | Tues 9:30 PM | CBS | Multi Sponsors | 6 |
| Suspense | Mon 8:00 PM | CBS | Auto Lite | 6 |
| The Great Gildersleeve | Wed 8:30 PM | NBC | Parkay Margarine, Kraft Oil, Kraft Cheese | 5.8 |
| NBC News Of The World (Morgan Beatty) | Mon-Fri 7:30 PM | NBC | Alka Seltzer | 5.8 |
| Truth Or Consequences | Thurs 9:00 PM | NBC | Pet Milk | 5.8 |
| Arthur Godfrey & His Talent Scouts | Mon 8:30 PM | CBS | Lipton Tea, Lipton Soup, Lipton Frostee | 5.2 |
| Two For The Money | Sat 9 :00 PM | CBS | Old Gold Cigarettes, Old Gold King Size Cigarettes | 5.1 |
| Mr. Keen, Tracer Of Lost Persons | Fri 8:00 PM | CBS | Procter & Gamble | 4.8 |
| Edgar Bergen- Charlie McCarthy Show | Sun 9:30 PM | CBS | Lanolin Plus | 4.7 |
| Walter Winchell | Sun 9:00 PM | ABC | Multi Sponsors | 4.7 |
| The FBI In Peace & War | Wed 8:00 PM | CBS | Lava Soap, Brylcreem, Nescafé | 4.5 |
| The Telephone Hour | Mon 9:00 PM | NBC | Bell System | 4.5 |
| Yours Truly, Johnny Dollar | Tues 9:00 PM | CBS | Wrigley's Spearmint Gum | 4.1 |
| The Railroad Hour | Mon 8:00 PM | NBC | America's Railroads | 4.1 |
| Gene Autry's Melody Ranch | Sun 6:00 PM | NBC | Wrigley's Spearmint Gum | 4 |
| Hallmark Hall Of Fame | Sun 9:00 PM | CBS | Hallmark Cards | 4 |
| Meet Mr. McNutley | Thurs 9:00 PM | CBS | General Electric | 4 |
| Lowell Thomas | Mon-Fri 6:45 PM | CBS | Kaiser-Frazer | 4 |
| Cecil Brown | Sun 6:30 PM | Mutual | Farm Mutual | 3.9 |
| Julius La Rosa Show | Mon., Wed., Fri. 7:35 PM | CBS | Campana Products | 3.9 |
| Gabriel Heatter | Mon-Fri 7:30 PM | Mutual | Multi Sponsors | 3.8 |
| Squad Room | Sun 6:30 PM | Mutual | Multi Sponsors | 3.7 |
| Fibber McGee & Molly | Mon-Fri 10:00 PM | NBC | Tums, Paper Mate, Richard Hudnut, Dial Shampoo, Woman's Home Companion | 3.6 |
| Taylor Grant | Sun 9:15 PM | ABC | Old Gold Cigarettes, Old Gold King Size Cigarettes | 3.6 |
| Family Skeleton | Mon-Fri 7:00 PM | CBS | SweetHeart Soap, Prom, White Rain | 3.3 |
| Program Title | Time | Network | Sponsor | C.A.B. Rating |
|---|---|---|---|---|
| The Guiding Light | Mon-Fri 1:45 PM | CBS | Ivory Flakes | 5.5 |
| Oxydol's Own Ma Perkins | Mon-Fri 1:15 PM | CBS | Oxydol | 5.5 |
| Perry Mason | Mon-Fri 2:15 PM | CBS | Tide | 5.3 |
| This Is Nora Drake | Mon-Fri 2:30 PM | CBS | Prom, White Rain | 5.3 |
| Young Dr. Malone | Mon-Fri 1:30 PM | CBS | Crisco, Joy | 5.3 |
| Young Widder Brown | Mon-Fri 4:30 PM | NBC | Phillips' Tooth Paste, Bayer Aspirin, Haley's M-O, Prom, White Rain | 5.3 |
| Backstage Wife | Mon-Fri 4:00 PM | NBC | Blue Cheer | 5.2 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | CBS | Multi Sponsors | 5.2 |
| Our Gal Sun | Mon-Fri 12:45 PM | CBS | Multi Sponsors | 5.2 |
| The Road Of Life | Mon-Fri 1:00 PM | CBS | Ivory Soap, New Pink Dreft | 5.1 |
| Stella Dallas | Mon-Fri 4:15 PM | NBC | Multi Sponsors | 5.1 |
| The Woman In My House | Mon-Fri 4:45 PM | NBC | SweetHeart Soap | 4.8 |
| Wendy Warren & The News | Mon-Fri 12:00 PM | CBS | Maxwell House | 4.8 |
| Just Plain Bill | Mon-Fri 5:00 PM | NBC | Alka Seltzer | 4.7 |
| Aunt Jenny's Real Life Stories | Mon-Fri 12:15 PM | CBS | Spry | 4.6 |
| The Brighter Day | Mon-Fri 2:45 PM | CBS | Blue Cheer | 4.6 |
| The Right To Happiness | Mon-Fri 3:45 PM | NBC | Spic and Span, Tide | 4.5 |
| Lorenzo Jones | Mon-Fri 4:30 PM | NBC | Colgate Dental Cream, Palmolive Soap, Fab | 4.2 |
| Whispering Streets | Mon-Fri 10:30 AM | ABC | General Mills, Prom, White Rain | 4.2 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Golden Fluffo, Tide | 4.1 |
| Arthur Godfrey Time | Mon-Fri 10:00 AM | CBS | Multi Sponsors | 4 |
| My True Story | Mon-Fri 10:00 AM | ABC | Multi Sponsors | 4 |
| When A Girl Marries | Mon-Fri 10:45 PM | ABC | Carnation Evaporated Milk, Friskies Dog Food | 4 |
| House Party (Art Linkletter) | Mon-Fri 3:15 PM | CBS | Multi Sponsors | 3.6 |
| Queen For A Day | Mon-Fri 11:30 AM | Mutual | Multi Sponsors | 3.3 |
| Breakfast Club | Mon-Fri 9:00 AM | ABC | Multi Sponsors | 3.1 |
| Rosemary | Mon-Fri 11:45 AM | CBS | Tide | 3.1 |
| Strike it Rich | Mon-Fri 11:00 AM | NBC | Colgate Dental Cream, Fab, Halo | 3.1 |
| Program Title | Time | Network | Sponsor | C.A.B. Rating |
|---|---|---|---|---|
| National Farm & Home Hour | Sat 1:00 PM | NBC | Allis Chalmers | 4 |
| Gunsmoke | Sat 12:30 PM | CBS | Chesterfield | 3.6 |
| Robert Q. Lewis Show | Sat 11:00 AM | CBS | Multi Sponsors | 2.7 |
| Space Patrol | Sat 10:30 AM | ABC | Nestlè's Candy Bars | 2.6 |
| Nutralite Radio Theater | Sun 5:30 PM | NBC | Nutralite Vitamins | 2.1 |
| Metropolitan Opera | Sun 2:00 PM | ABC | Texaco | 1.5 |
| Hour Of Decision (Billy Graham) | Sun 3:30 PM | ABC | Billy Graham | 1.5 |
| Longines Symphonette | Sun 2:00 PM | CBS | Longines Watches | 1.5 |
| Old Fashioned Revival Hour | Sun 4:00 PM | ABC | Gospel Broadcasting | 1.5 |
| The Greatest Story Ever Told | Sat 5:30 PM | ABC | Goodyear Tires | 1.3 |
| Christian Science Heals | Sun 1:15 PM | Mutual | Christian Science | 1 |
| Global Frontiers | Sun 1:00 PM | Mutual | Thomas Wyatt | 0.9 |
| Herald Of Truth | Sun 1:00 PM | ABC | Church Of Christ | 0.9 |
| Radio Bible Class | Sun 10:00 AM | Mutual | Bible Class | 0.9 |
| Frank & Ernest | Sun 11:00 AM | Mutual | Dawn Bible | 0.8 |
| Lutheran Hour | Sun 1:30 PM | Mutual | Lutheran Laymen | 0.8 |
| Voice Of Prophecy | Sun 9:30 AM | ABC | Voice, Inc. | 0.8 |
| Voice Of Prophecy | Sun 10:30 AM | Mutual | Voice, Inc. | 0.6 |
| Wings Of Healing | Sun 9:00 AM | Mutual | Dr. Thomas Wyatt | 0.5 |
| Hour Of Decision (Billy Graham) | Sun 10:00 AM | Mutual | Billy Graham | 0.2 |
| Program Title | Time | Network | Sponsor | C.A.B. Rating |
|---|---|---|---|---|
| Lucky Strike Program (Jack Benny) | Sun 7:00 PM | CBS | Lucky Strike | 5.8 |
| Dragnet | Tues 8:30 PM | NBC | Chesterfield | 5.7 |
| Our Miss Brooks | Sun 8:00 PM | CBS | Anacin, BiSoDoL Mints | 5.6 |
| Lux Radio Theater | Tues 9:00 PM | NBC | Lux Flakes, Lux Toilet Soap, Spry, Rinso Blue | 5.2 |
| People Are Funny | Tues 8:00 PM | CBS | Mars Forever Yours, Mars Milky Way | 5.2 |
| You Bet Your Life | Wed 9:00 PM | NBC | DeSoto, Plymouth | 4.9 |
| The FBI In Peace & War | Wed 8:00 PM | CBS | Multi Sponsors | 4.2 |
| My Little Margie | Sun 8:30 PM | CBS | Philip Morris, Philip Morris King Size | 4.1 |
| NBC News Of The World (Morgan Beatty) | Mon-Fri 7:15 PM | NBC | Alka Seltzer | 4 |
| The Big Story | Wed 9:30 PM | NBC | Lucky Strike | 4 |
| Arthur Godfrey & His Talent Scouts | Mon 8:30 PM | CBS | Lipton Tea, Lipton Soup | 3.7 |
| The Great Gildersleeve | Sun-Thurs 10:15 PM | NBC | Viceroy, Country Gentleman Magazine | 3.6 |
| Amos 'n' Andy Music Hall | Mon-Fri 9:30 PM | CBS | Multi Sponsors | 3.5 |
| Lowell Thomas | Mon-Fri 6:45 PM | CBS | Oldsmobile, Delco Auto Parts | 3.4 |
| New Edgar Bergen Hour | Sun 9:00 PM | NBC | Kraft | 3.3 |
| Roy Rogers Show | Thurs 8:00 PM | NBC | Dodge | 3.3 |
| Arthur Godfrey Digest | Fri 8:30 PM | CBS | Multi Sponsors | 3.1 |
| Bing Crosby Show | Mon-Fri 9 : 15 PM | CBS | Multi Sponsors | 3.1 |
| Fibber McGee & Molly | Sun-Thurs 8:00 PM | NBC | Tums, Dial Shampoo, Woman's Home Companion | 3 |
| Hallmark Hall Of Fame | Sun 6:30 PM | CBS | Hallmark Cards | 3 |
| Walter Winchell | Sun 9:00 PM | ABC | American Safety Razor | 2.9 |
| Tennesse Ernie Show | Mon-Fri 7:00 PM | CBS | Philip Morris | 2.8 |
| Edward R. Murrow | Mon-Fri 7:45 PM | CBS | Multi Sponsors | 2.7 |
| Treasury Agent | Tues 8:00 PM | Mutual | "Ennds" Chlorophyll Tablets, Winston | 2.7 |
| Two For The Money | Sat 9:00 PM | CBS | Old Gold Cigarettes, Old Gold King Size,Old Gold Filter Kings | 2.6 |
| Bob Hope Show | Thurs 8:30 PM | NBC | American Dairy Association | 2.5 |
| The Lone Ranger | Mon., Wed., Fri. 7:30 PM | NBC | Cheerios, Wheaties | 2.5 |
| Program Title | Time | Network | Sponsor | C.A.B. Rating |
|---|---|---|---|---|
| The Guiding Light | Mon-Fri 1:45 PM | CBS | Tide, Gleem | 4.7 |
| The Romance Of Helen Trent | Mon-Fri 12:30 PM | CBS | Feen-a-mint | 4.7 |
| Young Dr. Malone | Mon-Fri 1:30 PM | CBS | Prom, White Rain | 4.7 |
| Ma Perkins | Mon-Fri 1:15 PM | CBS | Procter & Gamble | 4.5 |
| Arthur Godfrey Time | Mon-Fri 10:00 AM | CBS | Multi Sponsors | 4.4 |
| This Is Nora Drake | Mon-Fri 2:30 PM | CBS | Bristol-Myers | 4.2 |
| The Road Of Life | Mon-Fri 1:00 PM | CBS | Hazel Bishop | 4.1 |
| The Brighter Day | Mon-Fri 2:15 PM | CBS | Hazel Bishop, Swans Down Cake Mix | 3.9 |
| Wendy Warren & The News | Mon-Fri 12:00 PM | CBS | Multi Sponsors | 3.9 |
| Aunt Jenny's Real Life Stories | Mon-Fri 2:45 PM | CBS | Spry, Breeze, Silver Dust, Franco-American Canned Foods | 3.7 |
| House Party (Art Linkletter) | Mon-Fri 3:00 PM | CBS | Multi Sponsors | 3.4 |
| The Second Mrs. Burton | Mon-Fri 2:00 PM | CBS | Multi Sponsors | 3.3 |
| When A Girl Marries | Mon-Fri 10:30 PM | ABC | Multi Sponsors | 3.2 |
| Pepper Young's Family | Mon-Fri 3:30 PM | NBC | Golden Fluffo, Tide | 3.1 |
| My True Story | Mon-Fri 10:00 AM | ABC | Phillips' Milk Of Magnesia,Bayer Aspirin | 3 |
| The Woman In My House | Mon-Fri 4:45 PM | NBC | Alka Seltzer | 2.9 |
| The Lone Ranger | Mon-Fri 5:30 PM | NBC | Multi Sponsors | 2.7 |
| Breakfast Club | Mon-Fri 9:00 AM | ABC | Multi Sponsors | 2.6 |
| Young Widder Brown | Mon-Fri 4:15 PM | NBC | Phillips' Tooth Paste, Haley's M-O,Bayer Aspirin | |
| Fibber McGee & Molly | Mon-Fri 11:45 AM | NBC | Alka Seltzer | 2.5 |
| Make Up Your Mind | Mon-Fri 11:30 AM | CBS | Wonder Bread | 2.4 |
| The Right To Happiness | Mon-Fri 4:00 PM | NBC | Tide | 2.4 |
| Queen For A Day | Mon-Fri 11:30 AM | Mutual | Multi Sponsors | 1.6 |
| Story Time | Mon-Fri 11:05 AM | Mutual | Multi Sponsors | 1.4 |
| Hotel For Pets | Mon-Fri 3:30 PM | NBC | Puss 'n Boots Cat Food | 1.1 |
| Program Title | Time | Network | Sponsor | C.A.B. Rating |
|---|---|---|---|---|
| National Farm & Home Hour | Sat 1:00 PM | NBC | Allis Chalmers | 4 |
| Gunsmoke | Sat 12:30 PM | CBS | L&M Filters | 3.2 |
| Woolworth Hour | Sun 1:00 PM | CBS | F. W. Woolworth | 2.1 |
| Hour Of Decision (Billy Graham) | Sun 3:30 PM | ABC | Billy Graham | 1.4 |
| Lutheran Hour | Sun 1:30 PM | Mutual | Lutheran Laymen | 1.1 |
| Old Fashioned Revival Hour | Sun 4:00 PM | ABC | Gospel Broadcasting | 1 |
| Radio Bible Class | Sun 10:00 AM | Mutual | Bible Class | 0.9 |
| The Greatest Story Ever Told | Sun 5:30 PM | ABC | Goodyear Tires | 0.9 |
| Voice Of Prophecy | Sun 10:30 AM | Mutual | Voice, Inc. | 0.9 |
| Frank & Ernest | Sun 11:00 AM | Mutual | Dawn Bible | 0.8 |
| Christian Science Heals | Sun 12:45 PM | Mutual | Christian Science | 0.6 |
| Voice Of Prophecy | Sun 9:30 AM | ABC | Voice, Inc. | 0.6 |
| Herald Of Truth | Sun 1:00 PM | ABC | Church Of Christ | 0.5 |
| Back To God Hour | Sun 9:30 AM | Mutual | Chr Reformed | 0.4 |
| Radio Bible Class | Sun 8:00 AM | ABC | Bible Class | 0.4 |
| Revival Time | Sun 10:30 AM | ABC | Assemblies Of God | 0.2 |
| Wings Of Healing | Sun 9:00 AM | Mutual | Dr. Thomas Wyatt | 0.1 |
| Program Title | Time | Network | Sponsor | C.A.B. Rating |
|---|---|---|---|---|
| Our Miss Brooks | Sun 8:05 PM | CBS | White Rain, Deep Magic | 4.3 |
| New Edgar Bergen Hour | Sun 7:05 PM | CBS | Multi Sponsors | 3.9 |
| Two For The Money | Sun 8:30 PM | CBS | Old Gold Cigarettes, Old Gold King Size,Old Gold Filter Kings | 3.9 |
| Dragnet | Tues 8:30 PM | NBC | Multi Sponsors | 3.6 |
| People Are Funny | Tues 8:00 PM | NBC | Mars Forever Yours, Milky Way, Prom, Pamper Shampoo | 3.5 |
| Lowell Thomas | Mon-Fri 6:45 PM | CBS | Oldsmobile, Delco Auto Parts | 3.4 |
| Gunsmoke | Sun 6:30 PM | CBS | L&M Filters | 3.3 |
| NBC News Of The World (Morgan Beatty) | Mon-Fri 7:30 PM | NBC | Alka Seltzer | 3.3 |
| Gene Autry's Melody Ranch | Sun 6:00 PM | CBS | Wrigley's Spearmint Gum | 3.2 |
| One Man's Family | Mon-Fri 7:45 PM | NBC | SweetHeart Soap, Prom, White Rain | 3.2 |
| The Great Gildersleeve | Thurs 8:00 PM | NBC | Multi Sponsors | 3.2 |
| You Bet Your Life | Wed 9:00 PM | NBC | DeSoto, Plymouth | 3.2 |
| Amos 'n' Andy Music Hall | Mon-Fri 9:30 PM | CBS | Multi Sponsors | 2.4 |
| Treasury Agent | Tues 8:00 PM | Mutual | "Ennds" Chlorophyll Tablets, Winston | 2.3 |
| True Detective Mysteries | Mon 8:00 PM | Mutual | BiSoDoL Powder, Viceroy, Curtiss Candy Company | 2.3 |
| Bing Crosby Show | Mon-Fri 7:30 PM | CBS | Multi Sponsors | 2.2 |
| Fibber McGee & Molly | Sun-Thurs 10:00 PM | NBC | Tums, Paper Mate, Richard Hudnut Shampoo | 2.2 |
| Official Detectiv | Thurs 8 :00 PM | Mutual | Multi Sponsors | 2.1 |
| Arthur Godfrey & His Talent Scouts | Mon 8:30 PM | CBS | Toni Home Permanent | 2 |
| Gang Busters | Wed 8:00 PM | Mutual | Multi Sponsors | 2 |
| Counterspy | Fri 8:00 PM | Mutual | Multi Sponsors | 1.8 |
| Cities Service Band of America | Mon 9:30 PM | NBC | Cities Service | 1.7 |
| The Telephone Hour | The Telephone Hour | NBC | Bell System | 1.7 |
| Tomorrow's Headlines (Don Gardiner) | Sun 6:15 PM | ABC | Air Wick, Nylast | 1.4 |
| Fulton Lewis, Jr. | Mon-Fri 7:00 PM | Mutual | Co-op Local Sponsors | 1.3 |
| Gillette Cavalcade Of Sports | Fri 10:00 PM | NBC | Gillette Razors & Blue Blades, Gillette Foamy,Paper Mate | 1.3 |
| The Voice Of Firestone | Mon 8:00 PM | ABC | Firestone Tires | 1.2 |
| Paul Harvey | Sun 6:15 PM | ABC | Banker's Life | 1.2 |
| Henry J. Taylor | Mon 8:00 PM | NBC | General Motors | 1.1 |
| Bob Considine | Sun 6:30 PM | Mutual | Mutual Of Omaha | 1 |
| Jackson & The News | Mon-Fri 6:00 PM | CBS | Metropolitan Life | 1 |
| Blue Ribbon Bouts | Wed 10:05 PM | ABC | Pabst Blue Ribbon | 1 |
| Sports Today (Bill Stern) | Mon-Fri 6:30 PM | ABC | Allstate Insurance | 1 |
| Edward P. Morgan | Mon-Fri 7:00 PM | ABC | American Federation of Labor | 0.6 |
You have reached the maximum number of votes for a unregistered user.
Please login or create a new account to continue...
COMMENTS
PATRICIA AND GREG STRAUSS
Leave a comment