On Sale

81 Years Ago today in Radio History: debuted on the radio today in 1940. The premise of the Take It Or Leave It quiz show, which debuted on April 21, 1940, was pretty simple. Writer-researcher Edith Oliver strove to create a series of questions, each a little more difficult than the last, and contestants would risk an increasing amount of money on each one, $1, $2, $4, $8, $16, $32, and finally, the $64 Question.