91 Years Ago today in Radio History: Clara Lu and Em debuted on the radio today in 1931. One of the very first Soap Operas, Clara, Lu, and Em began as a sorority house sketch which was so popular that the sisters insisted that the actors put it on the radio. The three creators were allowed a few slots on WGN in 1930 and became so popular that they were made a part of the regular line up on January 27, 1931. The earliest episodes were hardly scripted, consisting of conversations between three housewife neighbors who chatted about anything from recipes to headlines from last night's newspaper. The show was also one of the first to offer listeners a premium if they sent in a Super Suds boxtop they would receive a spoon from the 1936 World's Fair. Today only: this collection is 10% off.