Morning Variety Show (1933 - 68)
"He woos you wives while you're at work ..."
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The Breakfast Club helped to establish the morning show as a radio desirable. Until the popularity of The Breakfast Club, morning spots were ill-filled and not very profitable. Hosted by Don McNeill, the Breakfast Club was plugged as "a get-together time for all of us who smile before breakfast and then can't break the habit all day long – a place to come to when a feller needs a friend." The show began with corny jokes, no sponsor, and a host with a dream.
McNeill soon dropped the script and began doing the show by the seat of his pants, interviewing audience members and earned the The Breakfast Club its reputation as "radio's most unrehearsed show." Listeners started tuning in, Cream of Wheat put up a sponsorship, and guests got better. Among the Breakfast Club regulars lieJim and Marion Jordan (just before their fame as Fibber McGee and Molly), Marion Mann, Patsy Lee, Johnny Desmond, Alice Lon (famed later as the "Champagne Lady on Lawrence Welk) and Homer and Jethro.
See also: Chesterfield Supper Club and for more breakfast radio shows, see also: