Musical Variety (1937-1940)
Good News (otherwise known as Good News of 1938, Good
News of 1939, Maxwell House Coffee Time) allowed for an insider
look into the life and glamour of Hollywood.
show, big stars such as Jimmy Stewart,
Robert Taylor, Dick Powell, and Frank
Morgan joined Judy Garland, Joan
Crawford, Ann Sothern, Mickey Rooney, Alice
Faye, Lionel Barrymore, Clark Gable, William Gargan and others to dazzle
the air waves every week.
Produced by MGM and sponsored by
Maxwell House coffee for $25,000 a week, this partnership between
a studio and a sponsor was the largest of its time. During the
"Backstage at the Movies" segment of the show listeners
could hear inside of stars' dressing rooms, within MGM executive
boardroom meetings, and get a taste of the "real" Hollywood
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The "most spectacular radio show ever launched," Good
News advertised MGM's latest
major motion picture. Stars from movies would be interviews on
the show and preview the movie for the radio audience .Today this
is a fascinating look into the marketing techniques of both a
large studio and a coffee producer of the late 1930s. Good
News is an enchanting look in the history and magic of classic
Hollywood film making.