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Old Time Radio> Historical
  Next Historical Show (Random Rarities 06) >>

RADIO JINGLES
(ALLIED ARTISTS RADIO JINGLES)

 Radio Jingles (Allied Artists Radio Jingles)

1 MP3 CD - 123 episodes


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"Chicken Honey Jingle"
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ABOUT THIS OLD TIME RADIO SHOW:
All text on OTRCAT.com are ©2014 OTRCAT INC - All Rights Reserved. Reproduction is prohibited.

Allied Radio ArtistsDodger BeveragesThe Advertising Jingle is probably as old as the concept of brand names. There were puns relating to :Vesusvinum" wine jars found under the ashes in Pompeii, and it is easy to imagine a peddler singing about his wares as he carried his pack into a village.

There is a small dispute whether Radio Jingles were invented or if they simply evolved as the medium matured. There is a broadcasting legend of how advertisers came to realize the importance of jingles.

In the 1922, a worker for what would become the General Mills company accidentally spilled a few drops is a wheat bran mixture on a hot stove and created what would become known as Wheaties. The resulting flakes were tasty, healthy, and relatively cheap to produce, but they did not sell very well at first. Looking at the national sales figures, General Mills was ready to pull the plug on the product in 1929 until someone pointed out that the Minneapolis-Saint Paul distributor was ordering 53,000 cases of the cereal. What was the difference? Starting on Christmas Eve, 1924, a male vocal quartet began singing the :Have You Tried Wheaties?" song on the radio.

Jerry's Supper ClubScholar's point to NBC's ban on direct advertising during evening programing as a factor in the rise of jingles, but the biggest factor may have been the economic boom and changing listening habits of the 1950s. The national networks were shifting their attention to TV, and radio stations were turning to more local programming. The boom also meant that there were more local retailers competing for market share.

The jingles in this collection were recorded by talent at Allied Radio Artists and shipped to the local markets on 7 inch, 45 rpm discs. The vocals fill the first and last 15 seconds of most of the spots, with just music in the middle portion to allow the local announcer to read the local message. Many use :public domain" melodies such as :Turkey in the Straw", :London Bridge Is Falling Down", :Old MacDonald's Farm" along with a number of waltz and polka tunes. Not only did this save the expense of paying a music composer, the familiar tunes were likely to stay in a consumer's head and exert a subliminal influence when it came time to choose a dairy, drug store, gas station, donut shop, car dealer or upholstery shop.

See also Commercials and Commercials for Movies.
All text on OTRCAT.com are ©2014 OTRCAT INC - All Rights Reserved. Reproduction is prohibited.



MP3 DISK CONTENTS: [Help]
123 recordings - 1 hour 44 minutes

Alamito Dairy 1
Alamito Dairy 2
Alamito Dairy 3
Alamito Dairy 4 And 5
Allen Home Lumber
Bakers Ice Cream
Bradfield Drug
Bridgeman Dairy
Brown Duncan Dept
Busses Food Diner
Camera Centres
Campus Record Shop
Cass Clay Dairy
Cawley Tater Flakes 10 Sec
Cawley Tater Flakes
Chicken Honey
Christina Flowers
Coast To Coast
Come To Fair
Crest Oil 10 Sec
Crest Oil
Cummins
Curry Mcelroy Tires
Dacys
Davis Motors
Dawsons Bar
Dennis Donuts
Dixie Stores
Dodger Beverages
Du Ree Portrait
Dyckman Hotel
Eatmore Meat Products
Eno Upholstery
Erickson Banhart Insurance
Exclusive Furniture
Flying 8 Gas
Galesberg Tent Company
Gilpins Paint And Glass
Goldbergs
Greenlee Meats
Guarantee Laundry 10 Sec
Guarantee Laundry
Hettinger Cafe
High Boy Donuts
Hill Rexall Drug Store
Holgurn Milk
Hoods Super Value
Jasper County Savings
Jaycees
Jeffreys Gas Station
Jerrys Supper Club
Jess Auto Parts
Jimmy Ruth Motors
Jinnys Maternity
Jp Albright
Ken Eddys Drivein
Kenally Furniture
Kresges
Landstrom Jewelery
Lee Dance Studio
Leevers Super Value
Leon Food Mart
Lindy Winky Bootery
Lynns Photo And Art
Macks
Maguires Appliances
Main Gas
Marshalls Drug Store
Mcchords Office Supplies
Mcdonalds Photo
Mcfayden
Midwest Chev 1
Midwest Chev 2
Midwest Chev 3
Midwest Chev 4 10 Sec
Milkmaid Drivein
Moberts
Modern Appliance
Nakota Hatchery
Nietz Electric
North West Roofing
Old Home Bread 15 Sec
Old Home Bread
Oles Floor Mart
Palais Royale 15 Sec
Palais Royale
Palaisroyale Vikingchicks Cmtires
Peters Meats
Provident Loan 15 Sec
Provident Loan
Ramseys Motors
Robert Gibb And Sons
Santa Claus
Sapulpa 10 Sec
Sapulpa
Schwesers
Sears
Snyders
Sportsman Shop
Standard Motors
Stans Carpetirium
Star Sewing Machines
Tavis Ironing
Texas Motor Exchange
The Beer Cooler
Tots And Teens
Tulsa Window And Door
United Federal 5 Versions
Viking Chicks
Viking Insurance 15 Sec
Viking Insurance
Vincent Chev
Wagoner 20 Lanes
Walters Beer
Watt Plumbing
Wetts Drug Store
Witts Truck Rental
Xl Cleaners
Yaks Pontiacs
Yarditshop
Yegen Dairy
Yellow Cab
Youngs Dairy

 


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