As a Western Figure in old time radio, Roy Rogers wasn't the gruff Matt Dillion on Gunsmoke or stern Luke Slaughter. The public was well aware that Roy Rogers wasn't really rounding up cattle in turquoise fringed western shirts. However, Roy Rogers glamorized the representation of American Cowboy and created an icon with a trick horse, a beautiful cowgirl, an amazing dog, a bumbling sidekick, and lighthearted songs. His beautiful cowgirl was Dale Evans.
Roy Rogers and Dale Evans married and became an unstoppable force in the singing cowboy genre. They made 28 movies together and recorded over 300 songs. Both talented singers, they joined their horses Trigger his Golden Palomino, and Buttermilk as well as the Wonderdog Bullet his German Shepherd Dog, in the fantastic Roy Rogers Show. The couple marketed their image on Lunch Boxes, dolls, song books, and even a Fast Food Restaurant Chain.