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Chevrolet Musical Moments

Fifteen syndicated minutes of music with one thought in mind: "Get down to your Chevy Dealer!"

20 old time radio show recordings
(total playtime 4 hours, 29 min)
available in the following formats:

1 MP3 CD
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4 Audio CDs


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Play a sample episode from August 25, 1938:

"447 Kay Thompson"



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Text on OTRCAT.com ©2001-2020 OTRCAT INC All Rights Reserved. Reproduction is prohibited.

1936 Chevy Ad
When President Eisenhower signed the Federal Aid Highway Act of 1956, the people finally had the chance to "See the U.S.A., in your Chevrolet". We knew that was what we wanted to do, of course, because Dinah Shore sang to us about it every week. That catchy tune may not have sold a lot of cars on its own, but it certainly helped drive folks into Chevy dealerships.

Of course, it was not the first time Chevrolet used music to attract car buyers. In the 1930's Chevrolet dealers could by syndicated episodes of Musical Moments to broadcast in their local market area. This underscores one of the biggest differences between Chevy and their rival, Ford -- marketing.

The myth of Henry Ford putting America on wheels is not without merit. The Model T was a robust, technically simple, and reliable car that Americans needed. Bill Durant at General Motors knew that there was more profit to be made selling Americans the cars they wanted.

William Durant was born in Boston in 1861. He would drop out of high school and go to work at his grandfather's lumberyard in Michigan. Soon, he decided to find more profitable work and became a cigar salesman before moving into carriage sales and manufacture. Durant was hardly a fan of the new horseless carriages, recognizing how dangerous the new technology could be. However, he realized there was money to be made by coming up with a safer automobile so he invested in the then deeply indebted Buick Motor Company,

1936 advertisementUsing his knowledge and business sense gained building carriages, Durant quickly turned Buick around. By the 1905 New York Automobile Show, Buick was selling more cars than Cadillac, Oldsmobile, and the Ford Motor Company. Working with a few wealthy partners, in 1907 Durant opened an escrow account which would be the basis of the General Motors Holding Company. They consolidated 13 car manufacturers and ten parts companies, including Cadillac, Oldsmobile, and Pontiac. The acquisitions left GM short of cash and Durant was forced out of the company in 1910.

Not about to give up, Durant invested in an automobile company developed by race car driver Louis Chevrolet. The driver (who had raced for the Buick team and learned design from the factory's engineers) was more interested in sportier cars and split with Durant to form another car company. Durant was able to grow Chevrolet to the point that he was able to purchase GM and make Chevy its flagship line.

Henry Ford and Durant share their vision of automobiles become a mass-market item, but their approaches differed. Ford's Model T was inexpensive because it was designed to take advantage of assembly line manufacturing efficiencies. The joke that you could have a Model T in "any color you like, as long as it's black" was true because black paint dried fastest on the assembly line. There was little to distinguish a Model T built in 1910 and a 1920 model, any changes were made to increase manufacturing efficiency; there was no reason to buy a new one until the car was simply worn out.

Kay ThompsonThe GM philosophy with its multiple brands was to appeal to different class buyers. A young family starting out could probably afford a new Chevrolet. In a few years, after working hard and saving, they could move up to a Buick, then an Oldsmobile, and finally they would join the truly wealthy and drive a shiny new Cadillac. Significant styling changes were made from one model year to the next, and creative financing options from the General Motors corporation made it possible for an average joe to afford a new car, even if the old one hadn't worn out. Oh yeah, Chevrolets came in several different colors.

Ford finally bowed to competition from Chevy and began producing the Model A in 1927, after GM had topped Ford sales in 1925. While the Ford factory was closed for six months to retool for the Model A, Chevrolet exceeded Ford sales. The Model A, however, was a beautiful car that was twice as powerful as the Model T and could be had in four different colors (black was not one of them).

Chevy and Ford would swap the top sales spot several times before WWII. Brand loyalty became rampant with Ford owners stating that a Chevrolet was the nicest car to ever be pushed while Chevy fan knew that Ford stood for "Fix Or Repair Daily". Chevy featured an overhead-valve inline six-cylinder engine, which was obviously "two better" than Ford's four-cylinder power plant. Ford countered with the Flathead V-8 once the engineers discovered a way to cast the entire engine block in a single step. The most important difference between the two companies remained the way their cars were marketed.

Musical Moments was produced by the World Transcription Service in 1935 and 1936, and local Chevrolet dealers could pay (or, possibly were required to pay) for them to be played over their local stations. Music was provided by David Rubinoff and his Orchestra, who were veterans of The Chase and Sanborn Hour and Rubinoff had his own program on NBC during the same period as the Musical Moments broadcasts (Rubinoff's $100,000 Stradivarius violin was nearly as famous as he was). Announcing duties and the description of the latest Chevy models were handled by Hugh Conrad or Graham McNamee.

Fifteen minutes of music might not have been enough to get you to by a 1936 Chevy for Christmas, but it certainly could have put the notion in your brain!

Text on OTRCAT.com ©2001-2020 OTRCAT INC All Rights Reserved. Reproduction is prohibited.

These classic recordings are available in the following formats:

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  • MP3 CDs are delivered by mail. These archival quality MP3 CDs are playable in your computer and many MP3 player devices.



    20 recordings on 1 MP3 CD for just $5.00
    total playtime 4 hours, 29 min
    Add MP3 CD Collection to Cart

    Click here to see disc contents


      20 shows - total playtime 4 hours 29 minutes
      1. Checorlet Musical Moments 105.mp3
      2. Chevrolet Musical Moments 086.mp3
      3. Chevrolet Musical Moments 087.mp3
      4. Chevrolet Musical Moments 088.mp3
      5. Chevrolet Musical Moments 092 Midnight Santiago.mp3
      6. Chevrolet Musical Moments 099.mp3
      7. Chevrolet Musical Moments 104.mp3
      8. Chevrolet Musical Moments 107.mp3
      9. Chevrolet Musical Moments 114.mp3
      10. Chevrolet Musical Moments 115.mp3
      11. Chevrolet Musical Moments 118.mp3
      12. Chevrolet Musical Moments 119.mp3
      13. Chevrolet Musical Moments 122.mp3
      14. Chevrolet Musical Moments 126.mp3
      15. Chevrolet Musical Moments 127.mp3
      16. Chevrolet Musical Moments 128.mp3
      17. Chevrolet Musical Moments 129.mp3
      18. Chevrolet Musical Moments 360501 162 Niela.mp3
      19. Chevrolet Musical Moments 360503 163 Varsity Drag.mp3
      20. Chevrolet Musical Moments 447 Kay Thompson.mp3
  • MP3 downloads are available instantly after purchase!



    20 recordings on 1 MP3 Collection Download for just $5.00
    total playtime 4 hours, 29 min
    Add MP3 CD Collection to Cart

    Click here to see disc contents


      20 shows - total playtime 4 hours 29 minutes
      1. Checorlet Musical Moments 105.mp3
      2. Chevrolet Musical Moments 086.mp3
      3. Chevrolet Musical Moments 087.mp3
      4. Chevrolet Musical Moments 088.mp3
      5. Chevrolet Musical Moments 092 Midnight Santiago.mp3
      6. Chevrolet Musical Moments 099.mp3
      7. Chevrolet Musical Moments 104.mp3
      8. Chevrolet Musical Moments 107.mp3
      9. Chevrolet Musical Moments 114.mp3
      10. Chevrolet Musical Moments 115.mp3
      11. Chevrolet Musical Moments 118.mp3
      12. Chevrolet Musical Moments 119.mp3
      13. Chevrolet Musical Moments 122.mp3
      14. Chevrolet Musical Moments 126.mp3
      15. Chevrolet Musical Moments 127.mp3
      16. Chevrolet Musical Moments 128.mp3
      17. Chevrolet Musical Moments 129.mp3
      18. Chevrolet Musical Moments 360501 162 Niela.mp3
      19. Chevrolet Musical Moments 360503 163 Varsity Drag.mp3
      20. Chevrolet Musical Moments 447 Kay Thompson.mp3
  • Standard Audio CDs are delivered by mail on archival quality media with up to 60 minutes on each CD and play in all CD players



    20 recordings on 4 Audio CDs
    total playtime 4 hours, 29 min

    Chevrolet Musical Moments Disc A001

    1. Checorlet Musical Moments 105
    2. Chevrolet Musical Moments 086
    3. Chevrolet Musical Moments 087
    4. Chevrolet Musical Moments 088
    5. Chevrolet Musical Moments 092 Midnight Santiago

    Add Audio CD to Cart - $5.00
    Chevrolet Musical Moments Disc A002

    1. Chevrolet Musical Moments 099
    2. Chevrolet Musical Moments 104
    3. Chevrolet Musical Moments 107
    4. Chevrolet Musical Moments 114
    5. Chevrolet Musical Moments 115

    Add Audio CD to Cart - $5.00
    Chevrolet Musical Moments Disc A003

    1. Chevrolet Musical Moments 118
    2. Chevrolet Musical Moments 119
    3. Chevrolet Musical Moments 122
    4. Chevrolet Musical Moments 126
    5. Chevrolet Musical Moments 127

    Add Audio CD to Cart - $5.00
    Chevrolet Musical Moments Disc A004

    1. Chevrolet Musical Moments 128
    2. Chevrolet Musical Moments 129
    3. Chevrolet Musical Moments 447 Kay Thompson
    4. Chevrolet Musical Moments 360501 162 Niela
    5. Chevrolet Musical Moments 360503 163 Varsity Drag

    Add Audio CD to Cart - $5.00
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