Music Program (1944-1945)
 "Keep time in mind and drink Dr. Pepper daily at 10, 2, 4 o'clock, or anytime you are hungry or tired!"
Dr. Pepper created the 10-2-4 Ranch to promote their new ad campaign which encouraged people to drink Dr. Pepper at 10, 2 and 4 o'clock each day. They promoted their product as a quickie meal between meals –"Energy sags in the long hours between meals. So drink a bite to eat, the icy cold Dr. Pepper. Keep time in mind and drink Dr. Pepper daily at 10, 2, 4 o'clock, or anytime you are hungry or tired.
Text on OTRCAT.com ©2001-2012 OTRCAT INC All Rights Reserved-Reproduction is prohibited.
Along with the amusing commercials, this wonderfully nostalgic music program features music, both country and otherwise, from Sons of the Pioneers, as well as Martha Meers and Bob Noland.
Text on OTRCAT.com ©2001-2012 OTRCAT INC All Rights Reserved-Reproduction is prohibited.
For more soft-drink sponsored musicals, see Coke Time.
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