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Old Time Radio> Comedy
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FLEISCHMANN'S YEAST HOUR

 Fleischmanns Yeast Hour

1 MP3 CD - 24 episodes


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ABOUT THIS OLD TIME RADIO SHOW:
All text on OTRCAT.com are ©2014 OTRCAT INC - All Rights Reserved. Reproduction is prohibited.

Rudy ValleeThe Rudy Vallee Show, as the program came to be known, was a Radio Pioneer in many ways. Not only was the program a showcase for Vallee's unique brand of Showmanship; it was also a terrific vehicle for Vallee's "talent of finding talent."

Rudy ValleeAt first the show was a bit of a risk for both NBC and sponsor Standard Brands. Rudy Vallee led a small band called the "Connecticut Yankees", and he had begun to take on the vocal duties (over his bandmates objections). The problem was that Rudy didn't have a very strong voice. Bertha Brainard, head of Programming at NBC, became a fan. "Only a woman" she would state, "could understand the appeal of Vallee's voice."

Vallee lead the Fleischman's Yeast Hour to immediate popularity beginning in 1929, even rivaling Amos 'n' Andy for popularity. In 1932 Vallee began pestering his sponsor to try a different type of show; one with a greater variety of guests, a greater variety of acts, and appealing to a greater variety of audiences. In short, a Variety Show. Modern day fans of Jay Leno or David Letterman will recognize the format. The new format featured an interview with one or more of the guests, musical numbers by the guests and the regular players, and dramatic and comic sketches.

Another reason that The Fleischmann's Yeast Hour is appreciated still is the number of great entertainers that were introduced to a national audience by the show. These include Burns and Allen, Milton Berle, Alice Faye, James Cagney, the Mills Brothers, and Kate Smith.

By 1935-36, Sponsor Standard Brands began to recognize changing audience tastes. Fleischmann's Yeast had been largely marketed as a health supplement, but this use began to fall from favor during the 30's (with the end of Prohibition, Yeast's role in homemade beer also fell off). But Standard still had products to move, and in 1936 the program was changed to The Royal Gelatin Hour, but little else was changed. And Rudy still brought new and wonderful shows and talent to the airwaves.

Fleischman Yeast Advertisement

All text on OTRCAT.com are ©2014 OTRCAT INC - All Rights Reserved. Reproduction is prohibited.



MP3 DISK CONTENTS: [Help]

24 shows - total playtime 21 hours 36 minute


Rudy Vallee Fleischmanns Yeast Hour 330112 169 Romeo And Juliet Fanny Brice (6 min)
Rudy Vallee Fleischmanns Yeast Hour 330126 171 Twentieth Century Eugenie Leontivich Moffat Johnson
Rudy Vallee Fleischmanns Yeast Hour 330223 175 Dr Jekyll And Mr Hyde Conway Terle Lou Holtz
Rudy Vallee Fleischmanns Yeast Hour 330810 199 Baby Carriage Walter Okeefe
Rudy Vallee Fleischmanns Yeast Hour 330817 200 Autumn Crocus Dorothy Gish Dino Nardi
Rudy Vallee Fleischmanns Yeast Hour 330824 201 Little Minister Helen Hayes John Griggs
Rudy Vallee Fleischmanns Yeast Hour 331116 213 Strictly Dishonorable Margaret Sullivan Toni
Rudy Vallee Fleischmanns Yeast Hour 331123 214 Design For Living Gary Cooper Miriam Hopkins
Rudy Vallee Fleischmanns Yeast Hour 331214 217 Private Jones James Cagney
Rudy Vallee Fleischmanns Yeast Hour 340913 256 Love Nest Wynne Gibson
Rudy Vallee Fleischmanns Yeast Hour 341220 270 Bebe Daniels Ben Lyon
Rudy Vallee Fleischmanns Yeast Hour 350314 282 Robert Emmet Dennis King Victor Moore
Rudy Vallee Fleischmanns Yeast Hour 350321 283 Noah Pierre Fresnay
Rudy Vallee Fleischmanns Yeast Hour 350404 285 Tell Tale Heart Claude Rains
Rudy Vallee Fleischmanns Yeast Hour 350627 297 Dear Brutus Leslie Howard & Daughter
Rudy Vallee Fleischmanns Yeast Hour 350718 300 Third Angle Gladys George Roy Smeck
Rudy Vallee Fleischmanns Yeast Hour 350801 302 Peg O My Heart Laurette Taylor
Rudy Vallee Fleischmanns Yeast Hour 351024 314 Mary Of Scotland Gladys Cooper 6 th Anniversary
Rudy Vallee Fleischmanns Yeast Hour 351107 316 Lake Miriam Hopkins
Rudy Vallee Fleischmanns Yeast Hour 360123 327 Pursuit Of Happiness Paul Lukas Peggy Conklin
Rudy Vallee Fleischmanns Yeast Hour 360423 340 Sarah Bernhardt Eddie Cantor
Rudy Vallee Fleischmanns Yeast Hour 360618 348 Theres Always Juliet Margaret Sullivan
Rudy Vallee Fleischmanns Yeast Hour 360625 349 Murder In Cathedral Harry Irvine Bert Lahr
Rudy Vallee Fleischmanns Yeast Hour 360806 355 Belief Ricardo Cortez Luise Rainer
 


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