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PET Milk Program

Hosted by Vic Damone's hero, Frank Sinatra, said that Vic had “the best pipes in the business” promoting evaporated milk “tin cows” of the Helvetia and Pet Milk Company.

3 old time radio show recordings
(total playtime 1 hours, 27 min)
available in the following formats:

1 MP3 CD
or
2 Audio CDs


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Play a sample episode from October 09, 1948:

"Vic Damone"



... or click here to save the Mp3 file to your computer

About this Old Time Radio Show

Text on OTRCAT.com ©2001-2017 OTRCAT INC All Rights Reserved. Reproduction is prohibited.

Pet MilkWhat do you do with the milk after you get it out of the cow? That is a problem which has befuddled farmers, industrialists, cooks and housewives since the dawn of agriculture. Although nature intended milk as a food for infant mammals, its many nutritional benefits for growing and adult humans has long been recognized.

For millennia, the only way to preserve the nutritional value of milk was through some sort of fermentation process, which resulted in sour cream, yogurt or cheese. Liquid milk would usually spoil without some sort of refrigeration, until the invention of canned evaporated milk.

Evaporated milk, not to be confused with powdered milk or sweetened condensed milk, is a shelf stable product which not only lasts without refrigeration but takes up half of the liquid volume of fresh milk. Vic Damone on MicThe Pet Milk Company followed the Helvetia Milk Condensing Company, whose founder, John B. Meyenberg, invented the method of preserving milk without adding the sugar used in sweetened condensed milk.

Although the “tin cows” of the Helvetia and Pet Milk company were a great way to have liquid milk without the need for refrigeration, canned milk began to fall out of favor after WWII as mechanical refrigeration in homes made fresh milk more common. One of the tactics to keep Pet Milk in the minds of consumers was The Pet Milk Program on CBS, featuring the voice of Vic Damone.

Damone was the son of Italian immigrants in Brooklyn, and he credits his mother with empowering his love of music. She scrimped to ensure that there was a dollar for Vic's weekly singing lessons. After his father was forced off the job by a work injury, Vic dropped out of school and found work as an elevator operator at the Paramount Theater in Manhattan. One day Perry Como rode in Vic's elevator, so Vic stopped the car between floors and asked the great musician's advice. After hearing him sing, Como told Vic to keep singing and introduced him to a band leader. Damone's hero, Frank Sinatra, said that Vic had “the best pipes in the business”.

Text on OTRCAT.com ©2001-2017 OTRCAT INC All Rights Reserved. Reproduction is prohibited.

These classic recordings are available in the following formats:
  • MP3 CDs are delivered by mail. These archival quality MP3 CDs are playable in your computer and many MP3 player devices.



    3 recordings on 1 MP3 CD for just $5.00
    total playtime 1 hours, 27 min
    Add MP3 Collection to Cart

    Click here to see disc contents


      3 shows - total playtime 1 hours 27 minutes
      1. Pet Milk Show 481009 Vic Damone.mp3
      2. Pet Milk Show 481016 Vic Damone.mp3
      3. Pet Milk Show 490312.mp3
  • MP3 downloads are available instantly after purchase!



    3 recordings on 1 MP3 Collection Download for just $5.00
    total playtime 1 hours, 27 min
    Add MP3 Collection to Cart

    Click here to see disc contents


      3 shows - total playtime 1 hours 27 minutes
      1. Pet Milk Show 481009 Vic Damone.mp3
      2. Pet Milk Show 481016 Vic Damone.mp3
      3. Pet Milk Show 490312.mp3
  • Standard Audio CDs are delivered by mail on archival quality media with up to 60 minutes on each CD and play in all CD players



    3 recordings on 2 Audio CDs
    total playtime 1 hours, 27 min

    PET Milk Show Disc A001

    1. Pet Milk Show 481009 Vic Damone
    2. Pet Milk Show 481016 Vic Damone

    Add Audio CD to Cart - $5.00
    PET Milk Show Disc A002

    1. Pet Milk Show 490312

    Add Audio CD to Cart - $5.00

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