Comedy (1940 - 50)
Henry Morgan
Probably, Superman's
greatest enemy was not kryptonite, but rather a very witty,
but mostly brash, young man. Before Howard Stern, there
was Andy Kaufman, and before Kaufman, there was Henry
Morgan. His weekly barrage of slanderous comments towards
his sponsors, mainly to either spite his executives or
to whet his appetite for the outrageous, fascinated the
audience's attention and brought them back week after
week.
Text on OTRCAT.com ©2010 OTRCAT INC All Rights Reserved-Reproduction is prohibited. Henry Morgan, born Henry Lerner Von Ost Jr., started
out very young in the radio business, at age 16 to be
exact, as a page boy at WMCA, New York. From there, he
hopped from Station to Station for 3 years; dubbed "the
youngest announcer in radio," while becoming fluent
in English, German, French, and Russian during his radio
crusade. It was during this time that he made a certain
impromptu remark about a certain Tavern, a sponsor of
his job at the time, WOR-New York, that wanted to acknowledge
its closeness in relation to New York City. Instead of
FIRING Morgan for belittling of a station sponsor, his
superiors decided to give him is own 15-minute show, known
at the time as Meet Mr. Morgan, at the most obscure
and bizarre time slot available, in order to vent his frustrations.
After a month or so, the executives at WOR decided that
the time slot was too bizarre, so they moved the show to
three times a week in the early evening, in order to rotate
with Superman during the week. This seemed to benefit
Henry Morgan because he became an instant cult hero in
Manhattan. He became such a hit, that Superman
had to be moved from its time slot in order to compensate.
The show, opened to the theme of For He's a Jolly
Good Fellow, which was extended from 15-minutes to
30-minutes, aired six times a week when it was in its
prime. All of Morgan's shows were ad-libbed, with no rehearsal
or studio audience required. Some infamous comments against
his sponsor came against the Life Savers Company, where
he accused the company of bamboozling the public by boring
holes through their candies, while he offered to advocate
his own brand of "Morgan's Mint Middles." He
usually closed all his shows while referring to himself
in the third person, "Morgan'll be on this same corner
in front of the cigar stand next week at this same time."
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