“Would you like to be Queen for a Day?” asked the host, Jack Bailey. “YES!!!!” shouted the audience. Sponsored by Malted Milk, this glamorous and long-running program was a popular one among housewives. It starred their friends and neighbors, and turned them into fabulous Cinderellas with such prizes as a charming five-star luncheon with a friend, a roll down the red carpet at a movie studio, a beauty analysis, Hollywood makeup and hairdo, escort through the Boulevard, dining on the finest steaks and tropical fruits, then dancing at the finest star-studded clubs. After the host interviewed the five contestants, who made requests for items of their eye (one asked for an operation for her sick cat), the audience cheered to pick their favorite one. The winner won the item she requested, as well as some dreamy prizes and her time in the sun as “Queen for a Day.”