Although the "Golden Age of Radio" had been gone for more than a decade, Mutual was riding a resurgence of radio drama with its afternoon umbrella program Radio Playhouse.
Arguably, Radio Playhouse rode the coat tails of the surprisingly popular CBS Radio Mystery Theater. Neither of the radio programs were recreations of the great shows of the terrific programs of the 30's, 40's and 50's. Instead, they were the highest point in the evolution of an art form which had fallen from commercial favor.
Just like the best shows of the Golden Era, Radio Playhouse was a commercial venture. Daytime had become the "TV's richest market", but it was an expensive place for advertisers to make their presence known. Ad exec Richard Cox pitched the idea to Bristol Myers as a very cheap way to reach housewives.
There were four programs under the umbrella of Radio Playhouse, each of which filled a quarter of the 3 – 4pm hour. Beginning and ending were the soap operas "The Faces of Love" and "To Have and To Hold". Classic romance novels were serially dramatized on "Author's Studio" in the second slot. The light comedy in the third quarter hour, "The Little Things In Life", helped to keep the whole thing from being too serious.
"The Little Things" was created by Peg Lynch, who is better known to old time radio fans for her show Ethel and Albert. She has been called "the lady who invented the sitcom" and is listed as one of the great American humorists of the twentieth century.
She was not known for the wild laughter of joke based humor. In fact, "The Little Things In Life" is a very accurate description of her work. She found amusement in the foibles which plague all of us from time to time, from losing our car keys to following the wrong directions to an out of town wedding.