A few good laughs with your morning corn flakes can be as bracing as a few splashes of Skin Bracer after shave, at least that seems to be the thought behind Mennen's sponsorship of Fun At Breakfast with Tom Howard and George Shelton.
Howard and Shelton will be recognized by quiz show fans as two of the questionable geniuses behind It Pays To Be Ignorant. The two maniacs in question worked together in Vaudeville, and carried their comic chemistry on the airwaves.
The Mennen toiletries company formed in 1878 when German immigrant Gerhard H. Mennan had an idea for a talcum based powder. The line expanded over the years to include over the counter pharmaceuticals, beauty and shaving products. The three note jingle and slogan which would later end all of the company's TV commercials ("By Mennen") is considered one of the most effective in all of advertising.
In the post WWII era, Mennen was appealing to the stubbly cheek crowd with a longer, catchier jingle: "Keep presentable longer, Use Mennen shaving cream". The five-minute syndicated programs where probably as long as they could be without listeners shooting coffee out of their nose from laughing so hard.
for more breakfast radio shows, see also: